Assistant Marketing Manager (Co-op)
Assistant Marketing Manager (Co-op) at PepsiCo
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Assistant Marketing Manager (Co-op)
Founder of Social Ace Ltd. a social media brand building firm managing over 5,000,000 unique and active followers globally.
•Construct expense reports and create annual budgets including managing sponsorships, revenues and allocating funds to activities
•Report directly to the president with financial information to aid in decision-making
•Prepare, complete and submit reimbursement forms for the executive team
•Track all account activity and ensure timely reconciliation of bank accounts
•Conceptualized, developed and implemented business plan for online marketing company. Developed effective and successful strategies for business development and implemented and organized business launch.
•Organize and execute all accounting procedures including internal controls, accounts payable, accounts receivable, payment for outside contractors and vendors, budget creation and management
•Direct the activities of over 15 contractors working on a global platform. Execute daily pay structure and evaluate all work and performance outcomes.
•Create business development strategies and provide superior customer service aimed at establishing enduring relationships with clients.
•Create customized marketing campaigns and advertising copy to solicit targeted companies for marketing services on Twitter.
•Established advertising relationships with companies including Red Bull, Likes.com, MTV, ChaCha Search and Ford as a result of creating a large and reputable Twitter presence.
•Increased sales and customer base through diligent and systematic strategies designed to solicit interest and close new accounts with hotel owners and property management companies.
•Conducted market research and developed recommendations for the CEO on strategies to increase market share and customer base. Obtained feedback from existing and potential customers regarding needs and for pest control.
•Constructed consignment agreements and developed presentations for customers.
•Developed and implemented spreadsheets to track sales and evaluate sales opportunities.
•Directed all administrative activities including accounting procedures, employee training, and sales.
•Created financial statements and reconciled bank statements. Supported internal auditing procedures to ensure policies and procedures were followed.
•Gathered all necessary data and financial reports required for accurate tax reporting. Worked with corporate accountant to produce required tax documents including payroll and income tax reporting.
•Implemented daily sales sheets and reconciled them with bank deposits. Evaluated sales numbers and conducted historical analysis to use in comparison charts and sales forecasting.
•Managed budgets and enlisted effective inventory control methods. Directed all purchasing and accounts payable and maintained positive working relationships with vendors.
•Oversee the activities of 10 direct reports including all staff development, training and delegation duties and schedules.
•Conducted research and analysis on patents and ensured validity. Reported findings and made suggestions for corrections to the CEO.
•Followed the progress of over 50 patents and ensured all fees and requirements were up to date.
My team of six highly skilled individuals created a business model that made it to the semi-finals of the BDO New Venture Competition. Our model was an automated fragrance vending machine which could suggest certain fragrances based on your tastes and personality.
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