
President at Strategic Objectives
Toronto, Canada Area

President at Strategic Objectives
Toronto, Canada Area
Experience:
1983 - Present Deborah is co-founder, partner and president of Strategic Objectives, an international award-winning, full-service public relations agency that delivers smart ideas and better solutions to many of Canada and the world's leading brands. Headquartered in Toronto, Strategic Objectives is IABC Toronto's PR Agency of the Year 2009 and employs more than 40 top public relations professionals.
Master communicator, marketer and entrepreneur, Deborah, who received the Queen's Golden Jubilee Medal for Outstanding Contribution to Canada and the Communication Industry, leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that build brand awareness, acceptance and sales.
Deborah's multi-facetted responsibilities include developing primary goals, operating plans and short- and long-range objectives for the agency. She also hires, appoints and directly oversees the senior management team and represents the organization at a high level with clients, the media and other stakeholders.in addition to working as a hands-on PR consultant.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
July 1983 — Present (26 years 6 months)
B.A , Political Science, Major International Relations