
Director, Strategic Alliances, Canoe - Quebecor Media
Toronto, Canada Area

Director, Strategic Alliances, Canoe - Quebecor Media
Toronto, Canada Area
Seasoned professional with 15 years of diverse technology experience including Internet infrastructure, Interactive Media, Wireless Software, and Digital Marketing.
Goal-oriented, entrepreneurial individual with exceptional leadership skills who has the ability to coordinate multifaceted projects and ensure that both strategic and financial goals are achieved. Specialist in digital marketing, web analytics, and ad serving technology.
Online advertising, search and ad serving technology sales and business development. Digital Marketing. Ad serving technology. Interactive media ad operations. OAS, DFP, WebTrends, Site Catalyst, Solbright, Media Metrix, Evaliant, Salesforce, Google Analytics, Google Adwords and Adsense.
(Privately Held; Online Media industry)
October 2008 — Present (1 year 3 months)
Develop and manage advertising & content partnerships for online, mobile, newspaper & television. Work closely with product management teams to assist in achieving their goals.
Content acquisition and distribution.
Audience acquisition and monetization.
(Public Company; 201-500 employees; TFSM; Online Media industry)
April 2007 — October 2008 (1 year 7 months)
Member of North American technology sales team. Responsible for Canadian region and assisting US team in various markets.
(Sole Proprietorship; 1-10 employees; Online Media industry)
November 2006 — March 2007 (5 months)
Providing business development, sales and ad operations support, and market intelligence services to media companies and advertising agencies.
(Privately Held; 11-50 employees; Online Media industry)
September 2005 — November 2006 (1 year 3 months)
Drive interactive revenue through online and offline national promotion and marketing
opportunities including private label (white label) radio, content sponsorship, multi-media ad buys, podcasting, content production, online audio and video ads, rich media creative and more.
Assist interactive marketing and online ad operations. Lead web analytics efforts.
Generated $1.5 Million in revenue to date.
(Privately Held; 501-1000 employees; Newspapers industry)
September 2004 — September 2005 (1 year 1 month)
Strengthen NOW's brand in the new media marketplace to achieve audience and ad revenue growth. Keys areas of responsibility include online business development, ad sales growth, ad operations, web analytics,relationship building and brand awareness.
(Sole Proprietorship; 1-10 employees; Management Consulting industry)
January 2004 — August 2004 (8 months)
The Sizwe Collective is a technology consulting practice.
Our mandate is to assist businesses to source, plan and implement effective technology outsourcing initiatives. We do so by providing the following services:
· Strategic analysis and sourcing.
· Disaster recovery planning.
· IT Security services.
(Privately Held; 1-10 employees; Telecommunications industry)
October 2001 — October 2003 (2 years 1 month)
Establishing and managing channels. Achieve strategic and financial targets as set forth in the companys business plan.
Established channel agreements with Allstream (AT&T Canada), Telus, WorldCom Canada, Radiant Communications, Fusepoint Managed Services, IBM Canada, Sprint Canada, Savvis, Qwest, Bell Nexxia, Rogers, Shaw, Eastlink, Cogeco, Persona Communications, Peer 1 Networks and various other telecommunications service providers.
Established relationships with all the major cable Internet providers in Canada, in order to provision service for Rogerss corporate clients on behalf of Rogers, as well as providing Rogers with a centralized billing service for these clients.
(Public Company; 11-50 employees; Telecommunications industry)
September 1999 — October 2001 (2 years 2 months)
Business and channel development, including the development of the channel strategy.
Managing channel relationships leading to sales.
Established relationships with Verisign, HP, Intel, Cisco, Trintech, Toshiba, Research in Motion, Nokia, Motorola, Voice Genie, Phone.com, Ericsson and various other hardware & software companies.
(Public Company; 501-1000 employees; psix; Telecommunications industry)
February 1998 — September 1999 (1 year 8 months)
Product development and marketing of PSINets data centre services product line, which includes collocation, dedicated hosting, web development, multimedia, e-commerce and application services.
Channel development and management with third party vendors to generate sales. Assist National Accounts team with acquisition of major accounts.
Established relationships with Onyx Computers, Arqana Technologies, Daedalian Systems, HP, Sun Microsystems, Verisign, Paymentech, Oven, Cyberplex, Bluespark and various other web developers & system integrators.
Through these relationships and working with the National Accounts team I increase the percentage of overall sales generated by the data centre services product line from 2% to 12% in the first quarter of being in this position.
(Online Media industry)
1996 — 1997 (1 year )
Electrical Engineering 1989 — 1990
Snowboarding, soccer, golf, drumming, hanging out with my dog, poetry, cooking
IAB Canada, AdMonsters, Web Analytics Yahoo Groups, LinkedIn Power Forum, Forbes.com Enterpreneurs, Web Analytics Association, AIMS Canada