Zach Klein

Current

Planner at BBDO / Proximity Toronto

Past

Junior Planner at BBDO / Proximity Toronto
Account Coordinator at BBDO Toronto

Education

Canadian Marketing Association
McGill University

Connections

131 connections

Industry

Marketing and Advertising

Websites

BBDO/PROX Planning

Zach Klein’s Summary

Brands I work on religiously:

Doritos
AMP
5 Gum

That and tons of other stuff including...

Brands and "social media"
Cultural research and trending
Experience design
BBDO Proximity planning newsletter/blog/twitter

My flagship campaign: Doritos Guru

Zach Klein’s Specialties:

Youth oriented communication, engagement planning, social media, creative and strategic thinking.

Zach Klein’s Experience

Planner

BBDO / Proximity Toronto

(Public Company; OMC; Marketing and Advertising industry)

December 2008 — Present (1 year 1 month)

- Liaise closely with clients to understand business goals and market challenges.

- Develop communication strategy that integrates brands into the lives of consumers in a meaningful manner.

- Create consumer engagement experiences that generate value for both consumers and clients.

- Facilitate and analyze research to reveal insights on consumer attitudes and behaviour.

- Collaborate closely with numerous internal agency teams and third party counterparts to produce outstanding work.

- Conduct in-depth market analysis to understand communication opportunities for clients and new business prospects.
Junior Planner

BBDO / Proximity Toronto

(Public Company; OMC; Marketing and Advertising industry)

June 2007 — December 2008 (1 year 7 months)

- Schooled on communication strategy by supporting senior planners across a wide spectrum of client and agency initiatives.

- Monitor cultural & social trends to understand their impact on consumer attitudes, behaviours and perceptions.

- Organize and coordinate primary research initiatives with third party suppliers.

- Track business performance of client brands with data from suppliers such as Nielson.

- Develop monthly department newsletter that is shared with agency clients and partners.
Account Coordinator

BBDO Toronto

(Public Company; OMC; Marketing and Advertising industry)

June 2006 — June 2007 (1 year 1 month)

- Facilitate day-to-day execution of agency efforts on behalf of the client.

- Effectively overview billing and budget control reporting.

- Monitor competitive market activity and communication strategy.

- Responsible for the aggregation and organization of all account information.

- Manage timing and administration of account team responsibilities.