
Affiliate Network Manager at Plimus
British Columbia, Canada

Affiliate Network Manager at Plimus
British Columbia, Canada
eCommerce and web professional, with 10+ years of directing eCommerce, online sales + marketing and web site analysis plus 15+ years of developing startups, consulting, business development, software distribution and technology licensing.
Proven team leader with highly developed analytical and detail oriented planning skills plus repeated successes in establishing and executing online strategies.
Skilled in leading cross-functional and remotely located teams in the planning, development and execution of various strategies and projects to meet and exceed business goals.
International sales channel development, business development, eCommerce and online sales & marketing strategy, software distribution and technology licensing, DRM implementations, website strategy, website analysis, web analytics, search engine marketing, social networking & community management strategies.
(Privately Held; Internet industry)
July 2009 — Present (6 months)
(Privately Held; 11-50 employees; Computer Software industry)
September 2007 — January 2009 (1 year 5 months)
Protexis is a leader in digital content distribution. The company’s REDsm system enables the first and only open, neutral and efficient network for online digital content distribution. Protexis serves large online retailers and over 2,000 software publishers.
Role:
• Responsible for lead generation and publisher engagement in pre and post sales, software publisher/title enrollment and product/content quality assurance in the product catalogue.
• Collaborate with sales team to drive common strategy and initiatives in support of the Protexis corporate strategy and the publisher engagement strategy.
• Develop and execute account development and list building strategies.
• Interface with internal departments/clients (e.g., Product Development, Marketing, Business Intelligence, and QA) for requirements capture and clarification for DRM, copyright protection, software licensing and distribution.
(Public Company; 51-200 employees; ASA; Computer Software industry)
October 2004 — September 2007 (3 years )
Responsible for maintaining and insuring ROI positive results in worldwide business development initiatives including Affiliate Marketing Programs, OEM relationships, SDK initiatives, Magazine Covermounts and viral / experimental / grassroots WOM activities generating $12+ million USD annually.
Negotiated distribution agreements with YAHOO!, SanDisk, Canon, ASK.com, Windows Marketplace, Pentax, Toshiba, TwinMOS, Ipswitch and Broderbund.
Responsible for over $450,000 USD in direct CPC based advertising revenue & maintaining a SEM marketing budget of over $250,000 CAD per year for ACDSee.com which receives over 2 million unique visits & over 1 million downloads per month.
Manage and track all Web reporting and analytics involving SEO, SEM, Affiliate Programs, revenue generating email campaigns as well as 30 day trial conversion process and submission of 40+ products in 9+ languages to shareware sites.
(Government Agency; 10,001 or more employees; Legislative Office industry)
2002 — 2004 (2 years )
Directed and coordinated the administrative functions of the Constituency office, ensuring that the Legislative member was kept fully informed on all matters requiring attention.
Facilitated issues in stressful, highly sensitive, volatile circumstances.
Set priorities and made decisions with high profile and competing needs.
Worked with a diverse constituency; presented and explained decisions, policy, and practices clearly and concisely to senior officials.
Developed effective working relationships with key internal and external contacts and staff.
In-depth knowledge of policy interpretation and caseload management.
Conducted research, accumulated material and prepared drafts for speeches.
(Computer Software industry)
2000 — 2002 (2 years )
Managed multiple simultaneous projects involving cross-functional development teams within budgetary and schedule constraints.
Thorough knowledge of Online Best Practices and New Economy Business Models enabled projects to consistently attain positive audits, international recognition and awards.
Advanced knowledge of Microsoft - Access, Excel, Project, Visio, Adobe illustrator 9.0, Photoshop, Dreamweaver, Flash, WebSide Story, foreign & domestic shopping cart vendors and localized payment methods and currencies.
Established, tracked and managed key metrics related to the success of the Corporate Internet Strategy.
Hired staff, led on-going recruitment and managed & monitored outsourced consulting and development.
Thorough understanding of the Japanese market and culture as they impact international operations.
(Privately Held; 51-200 employees; Broadcast Media industry)
1998 — 2000 (2 years )
Established goals, objectives and developed e-Marketing strategies with radio station managers in accordance with the Radio Station group’s internet strategic plan.
Oversaw spending, development, operations, sales and marketing of web-based initiatives and e-commerce strategies for Harvard’s group of 4 Radio Stations (104.9 The Wolf, 92 Kiss FM, 980 CKRM, 620 CKCK).
Responsible for development of radio, print and web promotion and loyalty programs.
Grew saleable online audiences to meet business and revenue objectives.
Worked closely with an integrated sales team and production staff to develop customized communication solutions for clients.
Managed the development of marketing programs for radio contesting through direct mail, sponsorships, strategic partnerships and affiliate programs.