Xurxo Vidal (PPC/SEM Expert)

Current

Co-Founder, Search Marketing Strategist at Bloom Search Marketing

Past

Paid Search Manager at CaribbeanWay / Luxury Retreats
Ebay Sales Consultant at XV Consulting (Self-employed)
Assistant Branch Manager at Enterprise Rent A Car

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Education

Concordia University
Dawson College

Recommended

15 people have recommended Xurxo

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Xurxo Vidal (PPC/SEM Expert)’s Summary

Certified Search Engine Marketing Strategist skilled at expertly setting-up, managing and optimizing pay per click advertising campaigns to meet business goals and deliver a solid ROI.

Expertise in:

• Driving targeted traffic to your website
• Maximizing your client acquisition, sales, lead generation, sign-ups, etc.
• Minimizing your overall costs, CPC, and campaign inefficiencies
• Integrating paid search campaigns with your other online marketing initiatives
• Improving your campaign quality scores
• Restructuring your PPC campaign adgroups (keywords + ad texts) for maximum relevancy and performance
• Optimizing your PPC campaigns for increased conversions and profits
• Leveraging PPC to increase your brand awareness
• Managing multi-language PPC campaigns (English, French & Spanish)
• Creative / ad text development & optimization
• Expert campaign management on multiple platforms (Google, Yahoo, MSN & Facebook)

Particularly interested in helping both small and medium sized companies grow their business through pay per click advertising.

Visit Bloom Search Marketing today at www.makeitbloom.com if you'd like professional help in getting targeted traffic to your website or if you need help optimizing your existing campaigns.

Have any questions or want to know more about how pay per click advertising can help your business grow? Feel free to send me a message, it would be my pleasure to speak with you:

xurxo@makeitbloom.com

Xurxo Vidal (PPC/SEM Expert)’s Specialties:

Pay Per Click Campaign Setup, PPC Management, PPC Audit and Optimization, Web Analytics, Landing Page Optimization, Website Usability, Social Networking

Xurxo Vidal (PPC/SEM Expert)’s Experience

Co-Founder, Search Marketing Strategist

Bloom Search Marketing

(Privately Held; Marketing and Advertising industry)

January 2007 — Present (3 years )

Co-founder, Search Marketing Specialist | Bloom Search Marketing.

We specialize in the creation, management and optimization of Pay Per Click advertising campaigns on the major search networks such as Google, Yahoo and MSN.

Our team of experts are fully certified Google Advertising Professionals and Yahoo Ambassadors.

We have extensive experience in managing both large and small Pay Per Click advertising campaigns for a variety of industries including:

• Luxury villa rentals and yacht charters,
• Car rentals
• Cosmetic and home ambiance products
• Enterprise software solutions
• Executive training courses
• Industrial precision manufacturing
• Business phone systems
• Consumer protection publications
• Pardon and waiver application services

Visit us at www.makeitbloom.com

T: (514) 667-7181 / 1-888-225-7932
F: (514) 227-5211
xurxo@makeitbloom.com
Paid Search Manager

CaribbeanWay / Luxury Retreats

(Privately Held; 51-200 employees; Leisure, Travel & Tourism industry)

October 2005 — December 2006 (1 year 3 months)

In charge of managing multi-million dollar pay per click campaigns across Google, Yahoo and MSN, targeting people seeking to rent luxury villas and charter yachts.

Played a key role in helping the company expand into new markets through cost effective client acquisition via paid search.

Responsible for executing and optimizing paid search strategies to maximize ROI.

Conducted competitive research and implemented strategies to gain and maintain a competitive edge through PPC.

Implemented tracking, reporting, and conducted ongoing analysis of PPC marketing campaigns.

Conducted multivariate and A/B split tests to track and improve campaign performance.

Made recommendations to the management team and coordinated the testing and measurement of website changes and enhancements related to usability, functions/features and conversion optimization, that directly impacted consumer purchase behavior.
Ebay Sales Consultant
XV Consulting (Self-employed)

(Self-Employed; Retail industry)

July 2000 — October 2005 (5 years 4 months)

Operated successful Internet Auction Sales business through Ebay, achieving profit margins of up to 90% while working to build solid business relationships with local suppliers, manufacturers, distributors and entrepreneurs.

Provided purchasing, inventory management, customer relationship management, and business operations consulting to clients.

Successfully managed customer service initiatives resulting in a 100% customer satisfaction rating on over 900 Ebay transactions.
Assistant Branch Manager

Enterprise Rent A Car

(Public Company; 5001-10,000 employees; Consumer Services industry)

October 2002 — July 2004 (1 year 10 months)

Management of a 6-employee branch, with revenues exceeding $100,000 monthly and a fleet of over 140 vehicles, in a high-stress and continuously changing environment.

Development of strong business partnerships through marketing efforts and high levels of service.

Communication of company objectives to employees, provide training and help set personal goals.

Development and implemention of short and long-term strategic plans resulting in being ranked consistently in the top 5 out of over 40 branches in the Province of Quebec for profit maximization and cost control.

Corporate lead generation through cold calling and direct customer contact, resulting in increased corporate rental business.

Achievement of a “completely satisfied” consumer rating of over 84% for a period of 15 consecutive months.