Bill Wittur

Current

Digital Strategist at Bottree Digital Services

Past

Manager, New Media Sales at The Loyalty Group
Supervisor, Digital Media at MindShare World Canada

Education

Carleton University
Sir Robert Borden High School

Recommended

3 people have recommended Bill

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Bill Wittur’s Summary

I'm an Internet Marketing Expert, with 13+ years experience in the industry. I have experience with media buying and planning, strategic marketing and ecommerce activities and writing for blogs and other media. I have had hands on experience with most tools related to online advertising, with "speaking knowledge" of ad trafficking systems such as DoubleClick's DART, 24/7's OAS and OpenAds and cursory understanding of production requirements / guidelines. Translation: I can work with both marketers and traffickers.

I have a thorough knowledge of SEM tools (with a focus on Google, MSN & Yahoo) and a core focus of my business is to help clients and agencies appreciate the importance of effective search bid management. Today, many people leave this to the search companies, which I feel is a grave mistake.

I live in London, Ontario, but my company has clients throughout Ontario and North America. I hope to add European clients because I'm usually up at 4AM and eventually want to move there.

Bill Wittur’s Specialties:

SEM, bid management, Contract negotiation, freelance work, media buying, media planning, internet strategy, marketing strategy, creative development, teaching

Bill Wittur’s Experience

Digital Strategist

Bottree Digital Services

(Privately Held; Marketing and Advertising industry)

January 2006 — Present (4 years )

The misson of Bottree is to help clients understand and implement their digital strategy. We provide a full array of online solutions, including web site development, traffic generation through marketing and other tactics, lead conversion and analytics reporting.
Manager, New Media Sales

The Loyalty Group

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

October 2003 — January 2006 (2 years 4 months)

I was responsible for multi-million sales revenue and management of online and print advertising with the Loyalty Group's AirMiles.ca and Travel & More properties.
Supervisor, Digital Media

MindShare World Canada

(Public Company; 201-500 employees; Marketing and Advertising industry)

October 2002 — October 2003 (1 year 1 month)

I was responsible for managing all of the digital media buys and planning for MindShare World Canada during this period. Key activities included planning, buying, contract negotiation, and "evangelical" work (presenting to clients reasons why internet advertising should be a part of their overall marketing plan). Clients included IBM Canada, Shell Canada, AMEX Canada, the Heart and Stroke Foundation of Ontario, Robin Hood Foods, and the World Wildlife Federation.