
Digital Strategist and Venture Capitalist
Toronto, Canada Area

Digital Strategist and Venture Capitalist
Toronto, Canada Area
I have been a technology entrepreneur and community builder since co-founding my first business in elementary school, and have co-founded several digital agencies. I served as the Community Ambassador for the Flock web browser and several startups. My ability to solve business problems through digital strategy and execution has been sought by dozens of organizations; including the MOMA, City of San Jose, journalists in Egypt, and healthcare innovators in Africa. I also co-host commandN, one of the highest rated internet video series about technology.
Digital strategy, community management, digital marketing, partnerships, market research, messaging
(Privately Held; Marketing and Advertising industry)
January 2009 — Present (1 year )
Entrinsic is a digital communications and community building agency. We solve business problems and drive value through education, strategy and execution of blogs and other corporate social media.
Our clients include Staples, the Museum of Modern Art, Nokia, Aeroplan, SickKids Hospital, The Canadian Breast Cancer Foundation and Massey Hall Roy Thomson Hall.
(Venture Capital & Private Equity industry)
March 2008 — Present (1 year 10 months)
VenCorps is the first global, open, collaborative ecosystem for attracting, screening, and growing seed venture capital investments.
* Developed incentive driven participation model using a mix of intrinsic and extrinsic rewards
* Attracted 5000 high quality members to alpha, 5000 signups for beta invites
* Ran 4 challenges that attracted over 180 companies, yielding 12 portfolio companies
* Developed messaging across all touchpoints
* Managed team of 3 staff to perform frontline community management, gaming and security analysis
* Managed analytics and reporting to executive team
* Matched member feedback to industry best practices
* Partnered with event organizers, media outlets, blue chip companies, US state and federal agencies, trade associations
(Media Production industry)
February 2007 — Present (2 years 11 months)
commandN is a top-rated weekly web news video production that regularly draws 50,000-100,00 viewers per episode.
• One of PC Magazine’s top 20 podcasts worth downloading
* One of Wired Magazine's best News/Talk vidcasts on the web
(Internet industry)
September 2007 — February 2008 (6 months)
Responsible for keeping ConceptShare close to its customers, and getting people excited about the product.
• Revamped messaging across all customer touchpoints
(Privately Held; Internet industry)
March 2006 — December 2007 (1 year 10 months)
Strategy and execution of technology evangelism and community management.
• Bridged customer feedback and development workflow to increase turnaround and customer satisfaction
• Created messaging across all customer touchpoints
• Demoed and represented Flock at numerous industry events
(Health, Wellness and Fitness industry)
April 2007 — July 2007 (4 months)
Advising the Mazava project on how to build a hybrid web/mobile social network to prevent and manage the spread of infectious disease in Africa.
• Undertook fact finding mission in East Africa; meeting with infectious disease experts, doctors, traditional healers, government officials, rural and urban citizens, universities and telcos
• Designed a specification for an SMS based early warning and follow up information service that met the needs of all stakeholders
(Privately Held; Internet industry)
May 2005 — March 2006 (11 months)
Sales, client relations, social media consulting.
• Completed sales of $420k in first year of operation; educational, union, private sector and government clients
• Strategy and execution on social media marketing for clients
(Partnership; 1-10 employees; Internet industry)
April 2004 — May 2005 (1 year 2 months)
Client relations, sales, project management.
(Sole Proprietorship; Myself Only; Internet industry)
June 2003 — April 2004 (11 months)
Run all aspects of a web design consultancy