Montreal, Canada Area
- Current
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- Conseil d’administration, secrétaire-trésorière at Réseaux des arts médiatiques
- Online Strategy Consultant at Mint Birdy
- Past
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- E-Business Manager at Monster Worldwide
- Integrated Marketing Manager at Monster.ca
- Project Manager at Monster.ca
- Project Manager at Sid Lee
- Internet Supervisor at Cirque du Soleil
- Customer Service Representative at Vidéotron Ltée
- Education
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- Université de Montréal - HEC Montréal
- Ahuntsic College (CEGEP)
- Recommended
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14 people have recommended Veronique - Connections
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354
connections
- Industry
- Marketing and Advertising
- Websites
Veronique Desrosiers’s Summary
Using my 10 years of online expertise, I have learned to develop effective online strategies for successful launches of products and services. I focus on strategy, efficiency, ROI and have fun!
Veronique Desrosiers’s Specialties:
Online strategy, High level Web production, SEO, online media, social media, B2B and B2C expertise, networking
Veronique Desrosiers’s Experience
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Conseil d’administration, secrétaire-trésorière
Réseaux des arts médiatiques
(Music industry)
December 2009 — Present (1 month)
La société de concert de musique électroacoustique Réseaux est unique en son genre, non seulement au Québec mais également au Canada. Il s’agit de la seule société de diffusion qui s’occupe uniquement de présenter les musiques électroacoustiques de concert, autant celles des compositeurs d’ici que celle des compositeurs étrangers. En cela, elle ne peut être comparée à aucune autre société de concerts dédiée à la musique actuelle ou contemporaine. Certes, certaines d’entre elles programment de temps à autre une œuvre et parfois même un concert où l’électroacoustique fait bonne figure, mais ce n’est pas leur mandat principal. Réseaux est la seule société qui commande régulièrement des œuvres à des compositeurs de musique électroacoustique, qui les crée dans ses concerts et qui les fait tourner dans ses programmations régulières.
Réseaux occupe un créneau unique au pays qui fait l’envie de beaucoup de nos collègues à l’étranger. Certains pays comme l’Italie ou l’Allemagne par exemple n’ont aucune société de concerts comparable. Et si Montréal peut revendiquer le titre de capitale nord-américaine de l’électroacoustique, Réseaux y est certes pour quelque chose puisque c’est grâce à elle que ces musiques sont diffusées sur la scène professionnelle québécoise. -
Online Strategy Consultant
Mint Birdy
(Marketing and Advertising industry)
March 2008 — Present (1 year 10 months)
-Identify opportunities and objectives to answer business needs.
-Elaborate integrated traditional and interactive communication plans and strategies.
-Build up innovative and intelligent interactive program using emerging technologies and non-traditional interactive marketing techniques (Viral, eCRM, Social Media Marketing, SEO, SEM).
-Provide ROI focused projects to business strategies.
-Maintain a strong market watch including competitive/benchmark analysis, marketing research, marketing studies and much more.
-Motivate teams to focus on achieving goals.
Over the last year I had to chance to help these great companies :
Mecano, Desjardins, Canoe411, Juste pour Rire, HEC Montréal, Mega Brands, Ekorce, West Coast, The Kid Scoop, ThinkGlass -
E-Business Manager
Monster Worldwide
(Public Company; 51-200 employees; MNST; Marketing and Advertising industry)
September 2007 — March 2008 (7 months)
-Monitoring of Key Performance Indicators on all Canadian Monster websites
-Responsible of search engine optimization and social marketing strategies
-Management of B2B online media plan (banners & keywords) and responsible of Marketing Plan execution
-Strategy planning and forecast for the eCommerce channel
-Define the priorities for the B2B roadmap and identify business requirements
-Responsible of eMerchandising (support value prop, catalogue), eSales (online purchase, eCommerce capabilities) and eSupport (customer support)
-Elaborate B2B strategies online & launch of online B2B projects
-Represent Canada in the Global eBusiness needs
-Market watch on eMarketing, eCommerce and new technologies -
Integrated Marketing Manager
Monster.ca
(Public Company; 51-200 employees; MNST; Marketing and Advertising industry)
April 2007 — September 2007 (6 months)
Development of the following projects: New eCommerce Plan, B2C Blog, B2B Podcast, Launch of Canadian SEO strategy
-Participation in B2B/B2C strategies
-Support Marketing VP planning
-Assure right usage of Brand in all communications channels
-Market watch on marketing, new communications platform, design and new technologies -
Project Manager
Monster.ca
(Public Company; 51-200 employees; MNST; Marketing and Advertising industry)
April 2006 — April 2007 (1 year 1 month)
Development of the following projects: Tv Sponsorship for La Job on SRC, monstersolutions.ca, evalu8me.ca, coach.monster.ca, 2007 Media Campaign (offline/online)
-Develop new tools to support the sales force (collateral, promotions, communications)
-Coordination of media plan: radio, Tv, outdoor, Internet
-Participation in B2B/B2C strategies
-Elaboration of timeline, projects plan and dashboard for the Top Management team
-Project management for internal/external projects -
Project Manager
Sid Lee
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2005 — March 2006 (10 months)
-Maintain communication internally and with the clients
-Identify client’s needs
-Creative Briefing and participation in brainstorming and strategy
-Elaborate timeline, estimate cost write proposal & project scope, follow up and control on budget
-Planning of resources, follow of internal production and with suppliers
-Support account direction & client management -
Internet Supervisor
Cirque du Soleil
(Privately Held; 1001-5000 employees; Entertainment industry)
September 2000 — June 2005 (4 years 10 months)
Development of the following projects: cirquedusoleil.com, ka.com, zumanity.com solstrom.com & the online store of cirquedusoleil.com
-Planning of all online projects of the year (seasonal event: holidays, new show, new products, etc.) and support the delivery of project with suppliers
-Develop online promotions (contest, viral campaign, webcast , mass mailing)
-Execute online communication & branding strategy
-Implementation of HTML e-mails and web metric system to measure ROI
-Evaluation needs of internal client and offer them a showcase online
-Development of online pressroom -
Customer Service Representative
Vidéotron Ltée
(Privately Held; 501-1000 employees; Telecommunications industry)
February 1999 — October 2000 (1 year 9 months)
-Customer service & Technical support
-Webmaster of Videotron.com
-Development of VOIP Intranet
-Participation in the 1st launch of VOIP telephony
Veronique Desrosiers’s Education
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Université de Montréal - HEC Montréal
Bachelor , Management , 2003 — 2012 (expected)
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Ahuntsic College (CEGEP)
DEC - Not finished , Graphic Design , 1997 — 1999
Additional Information
Veronique Desrosiers’s Websites:
Veronique Desrosiers’s Interests:
Marketing, Web,Communication, New Technology, Music, Arts
Veronique Desrosiers’s Honors:
Mint Birdy
• Strat - Special Award « Coup de coeur » : Repositionning & launch of www.mecano.ca
Monster.ca
• Boomerang 2006 - Grand prix campagne en ligne for evalu8me.ca
• Marque Award - Marketers that Mattered 2006
Sid Lee
• Digital Marketing Awards 2006 Certificate – Online Integrated Campaign for the show Love (Beatles) from Cirque du Soleil
• Grafika 2006 – Brand Identity for Alexis de Portneuf (Saputo)
• Flèche d’or 2006 – Flèche d’argent : Produits et services d’édition pour le catalogue électronique of Aeroplan
Cirque du Soleil
• Grafika 2005 – Site web culturel for Kà
• Cassies 2004 – Gold: Best Launch & Silver: Import/Export for Zumanity
• Digital Marketing Awards 2004 – Web site: Content/information B2C , Online/Offline Integrated Campaign for Zumanity
• Boomerang 2004 – Publicité interactive & Grand Prix for Zumanity
• Boomerang 2002 – Grand Prix Arts & Culture
• Digital Marketing Awards 2002 – Best of Show, Experience, Content & Experimental
Veronique Desrosiers’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
