Tom Liacas

Current

Director at Parta Dialogue

Past

Co-Founder at ethipedia Inc.
Co-Founder and Co-Director at ethiquette Inc.
Communications and Campaigns Manager at Adbusters Media Foundation

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Education

Concordia University
University of Toronto

Recommendations

5 recommendations

Connections

133 connections

Industry

Information Services

Websites

Tom Liacas’s Summary

Tom Liacas has built his career around helping accelerate corporate responsibility through communications strategy. An M.A. graduate in Media Studies, he has managed social marketing campaigns for Vancouver-based Adbusters Media Foundation, helped to launch and promote Memefest, an international political communications competition, and has co-founded www.ethiquette.ca, and www.ethipedia.net, two critically acclaimed social websites that highlight business sustainability.

He currently works as Director of Business development for Parta Dialogue, a communications technology company and serves on the Board of Option consommateurs, Quebec's foremost consumer rights organization.

Tom Liacas’s Specialties:

Social Marketing
Evaluation of Social and Environmental Performance
Sustainable Business Practices
Green Business Positioning
Web 2.0 and consumer engagement
Web 2.0 in the business context

Tom Liacas’s Experience

Director

Parta Dialogue

(Marketing and Advertising industry)

January 2010 — Present (9 months)
Co-Founder

ethipedia Inc.

(Information Services industry)

October 2008 — March 2010 (1 year 6 months)

ethipedia.net is an online database of concrete practices adopted by organizations seeking to incorporate greater social and environmental responsibility into their operations.

The goal is to offer a library of replicable strategies for applying sustainability principles to one's organization. By making this information accessible, this site hopes to accelerate the market shift towards sustainable operations.

The site is also a showcase for good strategies implemented worldwide. Business and organization reps, researchers, students and consultants are all invited to submit accounts of best sustainable practices instituted worldwide.

To ensure a high degree of credibility, the site Administrators monitor and vet submitted practices according to a set of concrete social and environmental criteria (which will soon be published on the site).

It is a meritocracy: The more practices that an organization can publish to its name on the site, the greater its visibility.

The resource is free and accessible to all businesses and institutions wishing to move towards greater sustainability.
Co-Founder and Co-Director

ethiquette Inc.

(Privately Held; Information Services industry)

July 2005 — December 2009 (4 years 6 months)

ethiquette Inc. is an information service on leading sustainable practices in the marketplace. ethiquette makes its information accessible and actionable through its consumer-oriented website, ethiquette.ca and through its business-oriented website, ethipedia.net.
The company also works hands-on to help business and institutional clients position themselves as sustainability leaders.
Communications and Campaigns Manager

Adbusters Media Foundation

(Information Services industry)

1999 — 2001 (2 years )