
Creative Group Head at Wunderman, writing maven
Toronto, Canada Area

Creative Group Head at Wunderman, writing maven
Toronto, Canada Area
5 more...
WHAT I DO BEST:
Working collaboratively with creative, marketing and strategic professionals -- both off- and online -- my primary goal is to help communicate stakeholders’ messages in original, concise and compelling ways.
(What I do best in non-marketese: I write kick-ass stuff that sells.)
WHO I AM AND WHAT I OFFER:
• 18 years’ experience in journalism, politics, corporate communications and advertising, including 13 years as an award-winning copy writer in direct response, print, broadcast and online.
• A thinker with the proven ability to grasp core strategic challenges, and a doer who can develop the appropriate communications responses.
• Strong communication skills with a firm grasp of high-level marketing concepts.
• Detail-oriented and well organized, with strong ownership of tasks and the ability to manage and
complete them on time and on budget.
• A passion for the written word.
Direct mail, digital marketing, emails, websites, blogging.
(Public Company; WPPGY; Marketing and Advertising industry)
April 2005 — Present (4 years 9 months)
A seasoned copy writer specializing in direct response advertising -- both off- and online -- I’ve crafted award-winning creative and developed persuasive strategies in all media for leading Canadian advertising agencies and for a variety of companies, including: Apple, AT&T, BMO, BP, Canada Post, CIBC, Dairy Queen, HP, IBM, Jaguar, Kraft, Land Rover, Purolator, RBC, Rogers, the Royal Canadian Mint, Samsung, Sunoco and Wyeth.
As a senior writer and currently as Creative Group Head, I lead my creative team on successful new business pitches and client presentations. I also oversee and support junior writers and art directors on an ongoing basis.
Graduate Diploma , Journalism , 1990 — 1991
BSc , Anatomy and Histology , 1987 — 1990
Interests: History, politics and public affairs, interior design, urban design, weight-training, volleyball. Languages: Fluently bilingual in English and French.
Numerous awards including CAPLES, ECHOs, RSVPs, NAMMUs and ADCCs.