Tatsuya Nakagawa

Current

Co-Author "Overcoming Inventoritis: The Silent Killer of Innovation" at Happy About
Director at Burnaby Board of Trade
President and CEO at Atomica Creative Group Ltd.

Co-Founder at Atomica Sports Marketing, Inc.

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Marketing and Advertising

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Tatsuya Nakagawa’s Summary

Tatsuya Nakagawa is President and CEO of Atomica Creative Group, a specialized strategic product marketing firm based in Vancouver Canada. He studied at California’s University of San Francisco and is a graduate of Canada’s University of British Columbia with a degree in human kinetics. He has assisted Bridgestone, Hitachi, Sato Pharmaceutical and other global companies in their early stage deployments and has been involved in many successful product launches in North America, Europe and Asia in several industries.

Atomica Creative Group is a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. Our clients engage our experts on an advisory, consultative or collaborative basis to support their product marketing initiatives.

Please contact me if you have any questions or if I can be of assistance to you in any way.

skype: atomica.creative
email: tnakagawa [at] atomicacreative.com
tel: 604.683.8288

Tatsuya Nakagawa’s Specialties:

Strategic Product Marketing: Product Insight and Research, Strategic Planning, Inventoritis, Innovation, Sports Marketing

Tatsuya Nakagawa’s Experience

Co-Author "Overcoming Inventoritis: The Silent Killer of Innovation"

Happy About

(Writing and Editing industry)

January 2007 — Present (3 years )

"If you are in love with your product or idea, your company will fail."

Before you bet the bank, learn the secrets to getting better returns from your innovation investments. Whether you are an inventor, corporate innovator, investor, or somehow involved in bringing products or ideas to market, inventoritis will be an issue. Learn why you need to avoid or overcome inventoritis, how to identify it, and 12 ways to overcome it to increase your odds achieving a successful innovation outcome. Protect yourself and your investments from ideas that come from unhealthy biases.

"Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one."
Director

Burnaby Board of Trade

(Non-Profit Organization Management industry)

September 2005 — Present (4 years 4 months)

The Burnaby Board of Trade, a chamber of commerce organization, has been the voice of business in Burnaby since 1910. The Board is a not-for-profit business association made up of concerned business people and professionals who volunteer their time and resources to make Burnaby a great place to do business. Over 1000 members benefit from networking, exposure, and being a part of a unified voice.

www.burnabyboardoftrade.com
President and CEO

Atomica Creative Group Ltd.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 2002 — Present (7 years 6 months)

Atomica Creative Group is a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. Clients engage experts on an advisory, consultative or collaborative basis to guide and support product marketing initiatives.

www.atomicacreative.com
Co-Founder

Atomica Sports Marketing, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

November 1999 — Present (10 years 2 months)

A marketing company that specializes in new product or service launches in the health and sports industry. Atomica Sports Marketing (ASM) also evaluates sports sponsorship opportunites from a corporate investment point of view. Over the years, ASM has deployed marketing programs in Canada, US, and Asia. www.atomicasports.com

Additional Information

Tatsuya Nakagawa’s Websites:

Tatsuya Nakagawa’s Interests:

Innovation, Advertising, Direct Marketing, Business, Investment, Movies, Technology, Non-Profit, Tennis, Invention, Health, Apparel, Sports, Sport, Fitness, Fashion, Japan, Canada, Tokyo, New York, San Francisco, Los Angeles, Chicago, Vancouver, Calgary, Toronto, Montreal, British Columbia, Healthcare, Entrepreneur, Innovation, Network, Strategy, Retail, Volunteer, Consumer Goods, Restaurants, Pets Industry, New Products, PR, Seattle, Portland, Hotel, Motel, Travel & Leisure, Promotional Products, Amenities, Management, Hospitality, Beauty, Consulting, Design, Entertainment, Events, Cosmetics, Film, Media, Broadcast, Communictions, Research, Legal, Distribution, Online, Internet, Wholesale, Import, Export, ASI, University of San Francisco, University of British Columbia, New Products, Electronics, Internet Marketing, Search and Online Marketing, Public Relations and Communications, Branding, Management Consulting, Product marketing, Consulting, Writing and Editing, Graphic Design

Tatsuya Nakagawa’s Groups:

Japan-Canada Chamber of Commerce, United Way, Company of Friends (CoF), Ecademy, Spoke, Ryze, OpenBC, Burnaby Board of Trade, Toastmasters, North Shore Business Success Group, MyLinkedinPowerTeam, American Chamber of Commerce in Canada, Focused Networking, Social Butterfly Club, SONI Canada, American Small Business Coalition (www.theasbc.org), The Networking Community, Sophistica, BC Export Awards, Canadian Manufacturers and Exporters, BC Supply Chain Career Network, IndustryWeek, Lifehack