Sunny Lam

Sunny Lam

Helping you manage planning, strategy and fundraising.

Toronto, Canada Area

Current
  • Coordinator at FoodCycles
  • Management Consultant at Sunny Lam and Associates
  • Board Member at Canadian Organic Growers Toronto Chapter
Past
  • Marketing at Canadian Organic Growers
  • Sales Associate at Williams-Sonoma, Inc.
  • Customer Service/Problem Solving at Greater Toronto Area Agricultural Action Committee
Education
  • Queen's University
  • Queen's University
Connections
206 connections
Industry
Non-Profit Organization Management
Websites

Sunny Lam’s Summary

To utilize 7 years of environmental sector experience:
- Obtained over $74,000 in grants for urban food and environmental initiatives to date
- Over 900 hours of project management with 240 hours of event planning experience
- Over 7 years of research, data analysis, report writing for 10 social and environmentally progressive organizations
- Co-developed a local food system initiative with 10 core organizers and over 100 volunteers thanks to a $90,000 grant from the Agricultural Management Institute (AMI)
- Co-founded a farmers market at previous university, helped to organize conferences and a workshop on my own shows ability to take initiative and be organized.
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Provided over 430 hours of business planning/grant writing assistance to 10 organizations to date.
Provided 430 hours of resume and interview coaching to 8 clients to date.
Provided over 30 hours of productivity management consulting to 3 clients to date.

Master's Thesis: 200 page thesis on urban agriculture required policy and quantitative analysis generating 35 recommendations

Sunny Lam’s Specialties:

Project management, productivity management, non-profits, data analysis, organizational planning, consulting, marketing, communications, food system research, strategic planning & facilitation, idea generation/brainstorming


Sunny Lam’s Experience

  • Coordinator

    FoodCycles

    (Food Production industry)

    January 2008Present (2 years )

    Conducted project coordination, marketing implementation, networking for leads, administration, technology and partnerships, fundraising for a city farm social enterprise with over 100 visitors per month.
    Obtained $74,000 in government and NGO grants for a city farm learning centre and social enterprise to date.
    Measured $50,000 in environmental services annually for a city farm learning centre and social enterprise.
    Co-developed a $250,000 first year proposal to construct a city farm learning centre in Downsview Park.
    Recruited and coordinated teams of up to 5-8 volunteers for a city farm not for profit.
    Managed a roster of over 70 volunteers for a city farm not for profit.
    Created 4 piece information flyer for FoodCycles using iWork Pages in 2009
    Created 4 information posters for FoodCycles using iWork Pages in 2009
    Created a 6 panel worm composting brochure and 8 piece information flyer for FoodCycles using iWork Pages in 2007
    Wrote the RFP for marketing research and strategic development project worth $9000.
    Wrote or posted 135 articles to the FoodCycles.org Web site blog to date.
    Recruited up to 206 Twitter followers to date for FoodCycles over a 3 month period to date.
    Recruited up to 190 followers for the FoodCycles blog Web site over a 3 month period to date.
    Recruited up to 200 followers for the FoodCycles Facebook group page over a 3 month period to date.
    Updated and maintained the general ledger for a $250,000+ annual budget city farm social enterprise.

  • Management Consultant

    Sunny Lam and Associates

    (Environmental Services industry)

    November 2007Present (2 years 2 months)

    Over 3 years of using Getting Things Done, a gold standard in productivity management among highly successful business executives and leaders.
    6 years of environmental multi- and trans-disciplinary training provides ability to look at problems from every side.
    Provided 400 hours of business planning/grant writing assistance to 10 individuals/organizations to date.
    Provided 200 hours of resume and interview coaching to 8 clients to date.
    Provided hiring recommendations for environmental engineer who obtained 6 month; $40,000 contract managing 16 facilities for recycling firm.
    Possess an additional 400 hours of personal resume and cover letter writing experience.
    Conducted over 1000 hours of research, data analysis, report writing for 3 social and environmentally progressive organizations since 2007.
    Provided 50 hours of technology support to 2 clients.
    Conducted preliminary organizational assessment of 15 Canadian Organic Growers chapters that produced a 5 page briefing using MS Word and Excel.
    Recruited 3 assistants to diversify business operations.
    Conducted 57 hours of staff supervision/training of 3 assistants.
    Created 6 2-page brochure designs and a 20 x 30 inch poster design for a client using iWork Pages.
    Recruited over 580 followers on Twitter to date.
    Posted over 83 articles on personal business blog to date.

  • Board Member

    Canadian Organic Growers Toronto Chapter

    (Food Production industry)

    November 2007Present (2 years 2 months)

    Managed web content for organic food advocacy non-profit website using NVU and Adobe Contribute
    Maintained and developed web content for the COG Toronto annual conference which draws over 300 people (2008)

  • Marketing

    Canadian Organic Growers

    (Food Production industry)

    November 2007February 2008 (4 months)

    Utilized social networking (Facebook), email and list serves to reach over 520 people.
    Created 3 post card designs for advertising organic food conference using Omnigraffle Pro requiring 540 minutes of work.
    Over 50% of attendees provided positive comments
    Provided audio visual, technical support for 8 h at organic food conference with 300 people in attendance.
    Setup 2 computer systems for 10 speaker presentations

  • Sales Associate

    Williams-Sonoma, Inc.

    (Public Company; 10,001 or more employees; WSM; Retail industry)

    November 2007December 2007 (2 months)

    Greeted over 300 customers/day and promoted well over 32 product lines.
    Experience selling various merchandise up to $2000/day in kitchen related (Williams-Sonoma) required good interpersonal communication, positive attitude, high energy, versatility, patience and a pleasant demeanour (earning recognition for high value sales).
    High traffic at Williams-Sonoma Eaton Centre location made multi-tasking in a dynamic, fast-paced environment a necessity.

  • Customer Service/Problem Solving

    Greater Toronto Area Agricultural Action Committee

    (Food Production industry)

    November 2007November 2007 (1 month)

    Processed up to 200 surveys per day.
    Worked with a crew of 23 personnel for data collection.
    Worked directly under the Executive Director of the GTA AAC

  • Event Planning

    Green Enterprise Toronto

    (Environmental Services industry)

    October 2007November 2007 (2 months)

    Assisted with planning the food budget for the party, over $1000
    Greeted over 150 green entrepeneur members in attendance

  • Consultant

    Wilfrid Laurier University

    (Educational Institution; 501-1000 employees; Higher Education industry)

    September 2007September 2007 (1 month)

    Consulting work on school food procurement policies worldwide supported the writing of a 196 page book on food history (Food Fears, Blay-Palmer 2008)

  • Consultant

    National Farmers Union (Local 316)

    (Food Production industry)

    August 2007September 2007 (2 months)

    Wrote a 4 page condensed briefing (actually 8-12 pages) that assessed the $1,600,000,000 of economic benefits of local food systems for local communities.
    Designed a 6 panel local food directory brochure using MS Word and 32 page food system inventory database document using Omnioutliner, Omnigraffle and Adobe Acrobat
    Created 1 page colour information sheet on $1,600,000,000 economic benefits of localized food systems for local communities.
    Performed over 35 cold calls to to revise local food producer directory.
    Compiled and updated database with over 150 food system stakeholders in southeast Ontario

  • Project Management

    National Farmers Union

    (Government Agency; 51-200 employees; Farming industry)

    February 2007September 2007 (8 months)

    Food Down the Road Initiative
    Co-developed a local food system initiative with 10 core organizers and over 100 volunteers thanks to a $90,000 grant from the Agricultural Management Institute (AMI)
    Executed 4 part speaker series, workshops and Local Food Summit with over 1000 people in attendance and 6 keynote speakers.
    Assisted networking with over 20 partner organizations.
    Provided 2 hours of music to facilitate group discussion using the flute, mandolin and penny whistle for local food initiative events.
    Co-edited over 10 event press releases
    Distributed over 100 e-releases for local food initiative through social networks, web forums, 8 email list serves and over 100 community contacts.
    Assessed over 10 advertising designs for 4 part speaker series and a Local Food Summit
    Addressed 100 people about a local food initiative's benefits.

  • Project Management

    Farmers Market @ Queen's

    (Food & Beverages industry)

    September 2006September 2007 (1 year 1 month)

    Co-founded a farmers market at previous university, helped to organize conferences and a workshop on my own shows ability to take initiative and be organized.
    Raised local food awareness in a community of 150,000 people.
    Organized 9 university farmers markets that provided special food retail services to 20,000 people shows self-motivation and dedication.
    Coordinated 15 volunteers for a farmers market over 9 months for setup, breakdown, operations and marketing.
    Created 3 advertising pieces for distribution to community of 13,700.
    Recruited 8 farmers to staff the market.
    Created and maintained the original website.
    Provided over 20 hours of customer service to over 100 people.
    Conducted presentation to 100 people about farmers market on the university campus.
    Developed good rapport with approximately 18 vendors at the Farmers Market @ Queen’s which further demonstrates excellent interpersonal skills

  • Committee Member

    Food Security Network Group Kingston

    (Health, Wellness and Fitness industry)

    April 2006September 2007 (1 year 6 months)

    Assisted in the creation of a community food map with over 5 indicators in conjunction with 4 other stakeholders in the city.
    Involved in the organization and creation of a community food map with numerous indicators (with a personal focus on urban agriculture) in conjunction with other stakeholders (KFL&A Public Health, Queen’s Univ., NFU, et al.).

  • Project Management

    FRILL Community Garden

    (Food Production industry)

    September 2005September 2007 (2 years 1 month)

    Awarded $6000 in grants to build accessible raised garden from the Community Foundation of Greater Kingston.
    Assisted in raising over $2500 in funds through concerts and plant sales for a community garden
    Managed community garden with over 70 supporters in a low income neighbourhood
    Presented to 245 community members about community gardening organization.
    Supervised participation of over 40 youth from across Canada in skills development
    Created and edited a 4 page colour newsletter for a community garden using Omnigraffle

  • Research Associate

    Local Food Research Network for Kingston & Countryside

    (Research industry)

    March 2007August 2007 (6 months)

    Contributed to a 68 page 2007 background report on the Kingston region food shed (urban agriculture, waste management)

  • Large Group Instruction, School of Environmental Studies

    Queen’s University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    September 2005August 2007 (2 years )

    Supervised 60 individuals in 2 courses over 4 major projects while working for Queen's University.

  • Technical Support

    IUPAC

    (Environmental Services industry)

    July 2007July 2007 (1 month)

    CHEMRAWN XVII and ICCDU IX Conference – Greenhouse Gases: Mitigation and Utilization
    Coordinated the 1 hour keynote presentation by D Zhengelis, an economist who worked on the globally significant Stern Review on the Economics of Climate Change (a 700-page report released 2006, which discusses the effect of climate change and global warming on the world economy)
    Setup and managed 10 30 minute speaker presentations
    Oversaw 3 presentation areas that seated 300 people

  • Event Planning

    Sunny Lam and Associates

    (Environmental Services industry)

    March 2007March 2007 (1 month)

    The Storm Over Raw Milk: Farm, Food, Health and Choice
    Facilitated discussion among 70 participants
    Distributed press release of raw milk discussion event to 5 regional newspapers by email.
    Distributed e-releases through 5 Facebook groups, 3 list serves and to 150 regional contacts by email.

  • Event Planning

    Queen's University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    March 2007March 2007 (1 month)

    Inspired Action Conference 2007
    Facilitated discussion among 35 participants
    Requested the attendance of 3 speakers from Food Down the Road, National Farmers' Union and Queen's Geography.

  • Marketing

    Queen's University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    November 2006March 2007 (5 months)

    Critical Spaces of Food Workshop
    Promoted the event through 8 email list serves, online social networks and 100 community contacts.
    Handled over $200 in cash.
    Oversaw registration of 35 attendees
    Provided 30 minutes of music to facilitate group discussion.

  • Special Needs Students

    Pi Club

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    September 2005June 2006 (10 months)

    Provided math instruction to students in secondary school in a 30 student, 36 week program.

  • Advertising

    Queen's University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    September 2004February 2005 (6 months)

    School of Environmental Studies
    Promoted a greening the everyday annual environmental symposium that drew over 300 people.
    Maximized outreach using 5 email list serves reaching well over 1000 community members including 2 regional news outlets and radio with a domino effect.
    Directed 7 staff performing marketing functions

  • Research/Fact Verification

    Queen's University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    June 2004August 2004 (3 months)

    Snedden Lab, Queen’s University Biology Department
    Conducted research to support calcium signaling studies.
    Cultivated bacterial cultures, extracted plasmids, used genetic transformations, performed restriction digests and manipulated genetic code structure.

  • Event Planning

    ASUS Committee for the Environment

    (Environmental Services industry)

    September 2003April 2004 (8 months)

    Planned, organized, advertised and executed events and activities relating to the environment including Earth Day

  • Customer Service/Problem Solving

    Ontario Place

    (Government Agency; 201-500 employees; Entertainment industry)

    June 2003August 2003 (3 months)

    Provided 160 hours of customer support to over 100 people per day at world's 1st permanent IMAX theatre.
    Conducted opening and closing operations for 9847 sq. ft facility and food retail store with a team of 15 members.
    Over 160 hours of merchandising experience at entertainment, food retail facility.

  • Security Procedures

    Queen's University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    May 2002August 2003 (1 year 4 months)

    Provided site security and control with team of 50 personnel in shifts requiring excellent communication skills and good judgment.
    Provided support to facility security and first aid responders.
    Implemented security procedures for large groups exceeding 10000 people at major sporting events.
    Acquired Ontario Smart Serve training and certification

  • Project Management

    Queen’s Recreational Fencing Club

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    September 2002April 2003 (8 months)

    Directed day-to-day operations of the Club
    Managed an inventory worth $18000.
    Managed 2 staff performing financial functions
    Provided group instruction on basic fencing techniques

  • Private

    Canadian Forces

    (Government Agency; 10,001 or more employees; Military industry)

    June 2002September 2002 (4 months)

    Reserve Electronic Warfare Squadron/Department of National Defence
    Trained in the assembly, use, maintenance of C-7 rifle, C-9 machine gun firearms.
    Acquired knowledge of explosive grenade applications.
    Possess CPR C First Aid training.
    Acquired Level 1 security clearance

  • Pediatrics

    Hospital for Sick Children

    (Hospital & Health Care industry)

    June 2001July 2001 (2 months)

    Provided in and out patient pediatric care.
    Organized and participated in individual or group play and recreational activities.
    Visited patients in their rooms


Sunny Lam’s Education

  • Queen's University

    MES , Environmental Studies , 20052007

    Conducted over 480 h of food system, organic agriculture, local food and food security research.
    Generated 6 reports and 3 briefs with figures, charts and tables on food and sustainability issues for decision makers, NGOs
    6 years of interdisciplinary and transdisciplinary training to date provides ability to critically analyze issues from multiple angles
    Analyzed the greenhouse gas emissions of long distance transport of food (21,000 tonnes, 7000 cars) into the Kingston Region
    Analyzed the project strategies of COG Ottawa’s Growing Up Organic project on institutional, daycare food procurement and suggested improvements (Produced a 6 section, 2 page briefing report using MS Word.)
    Maximized regional impact of a local food initiative by advocating research on food miles and urban agriculture through the media (local and national), internet and written magazine articles reaching over 35,000 local people in Kingston

    Activities and Societies:
    Farmers Market @ Queen's, Food Security Network Group Kingston, FRILL Community Garden, Food Down the Road, National Farmers Union Local 316, Pi Club, Critical Spaces of Food: Theory and Practice Workshop, Inspired Action Conference 2007, CHEMRAWN XVII and ICCDU IX Conference – Greenhouse Gases: Mitigation and Utilization
  • Queen's University

    BSCH , Environmental Studies Biology , 20012005

    Prepared a 12 page report on toxic poisons from industry in Lake Erie and the Detroit River using MS Word, Excel, JMP/SAS.
    Conducted 11 slide presentation on waterfront development to 3 city stakeholders, 30 attendees including urban planners using MS PowerPoint.
    Addressed 30 individuals on environmental and toxicological impacts of TCE/trichloroethylene using 7 slide presentation on MS PowerPoint.
    Created a 7 page report on Ethiopia's food security and environmental crisis situation using MS Word.
    Addressed an audience of 30 on microbe bioremediation using 22 slides on MS PowerPoint.
    Wrote a 15 page report on microbe bioremediation using MS Word.
    Drafted 21 page environmental impact assessment report on the development of a wetland and reservoir area using MS Word.
    Drafted a 9 page report on the environmental and social impacts of the 3 Gorges Dam in China using MS Word.

    Activities and Societies:
    ASUS Committee for the Environment, Queen's Student Constables, Queen's Recreational Fencing Club, Queen's Hong Kong Student Association, An Environmental Affair – Greening the Everyday Annual Environmental Symposium

Additional Information

Sunny Lam’s Websites:

Sunny Lam’s Interests:

Productivity management, Green roof technology, Clean Energy Technology, Renewable Energy technology, Strategic planning/facilitation Activism (political, community, individual), Social and Environmental Justice Social Determinants of Health, Urban Planning and design, Urban sustainability issues, Nutrition, health and wellness, Self defence training, Physical training, Agriculture (Urban, Peri, rural), Urban/Community Food Security, Consensus Building/Participatory approaches, Ethnic food markets/marketing, Environmental/Farm goods and services payments,

Sunny Lam’s Groups:

Canadian Organic Growers Toronto, Toronto Community Gardening Network, idealist.org, Green Enterprise Toronto, FoodCycles, Toronto Community Based Research Network, Local Food Research Network for Kingston & Countryside, Food Security Network Group Kingston

  •    World Wildlife Fund
  •    Grist
  •    Toronto Entrepreneur Alliance
  •    The-Green-Group.com
  •    World Green Business Association
  •    MindManager Enthusiasts
  •    Slow Food
  •    Queens University
  •    Ryerson University - Ted Rogers School of Management
  •    Green
  •    Food & Agribusiness
  •    Green Jobs & Career Network
  •    ♥ LOHAS (Lifestyles of Health and Sustainability) 3000+ Members
  •    Association of Certified Green Technology Auditors™
  •    Public Policy Network - International
  •    GreenBiz.com -- Green Business Professionals
  •    Renewables Job Market
  •    Canadian Biochar Initiative
  •    NewPath Network
  •    The Green Exchange
  •    Sweat Equity Group
  •    Twittering
  •    Beroe Inc- SupplyChain Realtime Updates Network
  •    Fans of Glassdoor.com
  •    Green-Connections
  •    Green Drinks Toronto
  •    WorkCabin

Sunny Lam’s Honors:

R.S. McLaughlin Fellowship 2006
Dean’s Honour List, Queen’s University 2005


Sunny Lam’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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