Website/E-Marketing/Social Media Speaker, Strategist, Coach and Consultant
Ontario, Canada
- Current
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- Website/E-Marketing/Social Media Strategist, Coach and Consultant at aWEBthatWORKS
- Past
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- President, Vice President, Secretary, Director of Marketing, Programming, Membership and Fundraising at Durham Home & Small Business Association (DHSBA)
- Co-ordinator, Marketing Services at Family Trust / Family Realty
- Desktop Publisher / Graphic Designer / Marketer at W. Frank Real Estate Limited
- Office Manager at Plastic Contact Lens of Canada Ltd.
- Recommended
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15 people have recommended Sue - Connections
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281
connections
- Industry
- Internet
- Websites
Sue Sutcliffe’s Summary
Committed Internet pioneer and e-marketing specialist with finely honed sales expertise, coupled with a decade and a half of demonstrated entrepreneurial success at the head of a cutting-edge website design company. Customer service finesse has cemented client loyalty and built strong partnerships with a broad network of business professionals. A business-building go-getter and professional speaker who anticipates, recognizes and adapts to advances in technology and changes in the marketplace. An invaluable Internet-savvy conduit between today’s complicated technology and the client and end-users.
Sue Sutcliffe’s Specialties:
Strategic Marketing / Communication, High Impact Presentations, Website Development & Promotion, and Social Media
Sue Sutcliffe’s Experience
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Website/E-Marketing/Social Media Strategist, Coach and Consultant
aWEBthatWORKS
(Internet industry)
June 1992 — Present (17 years 7 months)
Lead a talented team of Internet professionals in developing a one-stop shop for website, e-marketing and social media services which has thrived due to repeat business and referrals.
ACHIEVEMENTS
Known as ‘The Web Coach’ in Durham Region, successfully coached thousands of clients on the power of technology (websites, e-marketing and social media) and the best way to leverage the internet.
Worked with a diverse, multi-textured client base in custom designing thousands of websites, intranets, extranets, and social media campaigns to achieve/track marketing objectives.
Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures and utilizing HTML, PHP, ASP, XML, XHTML, CSS Access, MySQL, CGI, Java, Javascript, FTP, HTTP, and applications such as Flash, Director, Photoshop, Corel Draw, and Quark.
Improved internal processes and operations by researching, purchasing and implementing technology such as web servers, operating systems and applications. -
President, Vice President, Secretary, Director of Marketing, Programming, Membership and Fundraising
Durham Home & Small Business Association (DHSBA)
(Non-Profit Organization Management industry)
September 1996 — June 2008 (11 years 10 months)
Worked with other volunteers to manage this non-profit organization serving Durham Region and provide members and guests with opportunities for information exchange, education, fellowship and business promotion, through regular monthly meetings.
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Co-ordinator, Marketing Services
Family Trust / Family Realty
(Real Estate industry)
April 1992 — June 1995 (3 years 3 months)
Responsible for the design and implementation of corporate brand, website, intranet and all marketing materials.
ACHIEVEMENTS
Led a project team in the development of a corporate website making Family Realty the first Canadian realtor to leverage the Internet.
Developed a multimedia listing presentation tool called ‘NETmore’ which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker, and hundreds of new agents.
Managed the ‘Marketing Advisory Committee’, a focus group designed to provide/nourish, grass-roots communication and connections.
Created “The Marketing Book” and set a standard for quality and simplified the order process for end users.
Reduced Family Realty's expenses (Inventory, overhead, rent, van, driver, staffing, etc.) by developing a 'Supplier Direct' system. An added benefit was reduced costs (some products were reduced by as much as 50%.) -
Desktop Publisher / Graphic Designer / Marketer
W. Frank Real Estate Limited
(Real Estate industry)
October 1989 — April 1992 (2 years 7 months)
Assisted marketing director in developing and implementing marketing plans, and effectively marketed 300+ real estate agents and home builders. Pioneered one of the first desktop publishing departments and recycling programs in Durham.
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Office Manager
Plastic Contact Lens of Canada Ltd.
(Privately Held; 201-500 employees; Consumer Goods industry)
January 1984 — October 1987 (3 years 10 months)
Additional Information
Sue Sutcliffe’s Websites:
Sue Sutcliffe’s Interests:
Internet, music, waterskiing, tubing, reading, design, self improvement, business, etc.
Sue Sutcliffe’s Honors:
Developed the first shopping mall in Canada to be certified secure by Royal Bank (1995.)
Won several awards including; Yahoo “Pick of the Day” (twice), Netscape “Featured Site of the Day”, Web Side Story’s “Top 10”, Editor’s Choice “Bonus Top 10”, “Betty Penny Award” and “DHSBA Business of the Year”
Custom designed and facilitated programs for students of all ages on using the Internet to find employment and grow their businesses.
Invited to speak on Small Business Big Ideas and Power of Women radio shows.
Published dozens of articles on Internet usage for newspapers, magazines and the Internet.
Sue Sutcliffe’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
