Entrepreneur - Partner in Filemobile
Toronto, Canada Area
- Current
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- Founder - CCO at Filemobile.com
- Past
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- Co-owner at PoolExpert.com
- Founder at Fantasy Sports Network Inc.
- Co-owner at GRASP Innovative Technologies
- Vice President of Sports Products at Bell Globemedia Interactive
- Broadband Producer at Quokka Sports
- Producer at Rogers Sportsnet
- Client Rep - Business Partners at IBM
- Independent Producer at Wideeyed Productions (Sole Proprietorship)
- Education
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- University of Toronto - New College
- Recommended
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2 people have recommended Steve - Connections
-
500+
connections
- Industry
- Internet
- Websites
Steve Hulford’s Summary
I have worked for the last twelve years in the Technology and Media space. My passion is to create a vision, and see it through to completion and profitability. I am product focused with an eye towards the top line. I am comfortable creating business cases around the products I build, and selling them to clients who can leverage the media value.
Recently I have been a founder of Filemobile which is a business to business media management platform for media companies, agencies and brands. I am also a partner in FSN.ca & PoolExpert.com. These two sites are the largest privately owned Fantasy Sports operation in North America with over 350,000 game players.
I started my career at IBM in Marketing and Sales, before moving into interactive content production with Sportsnet.ca. During the dot com boom I spent time in San Francisco with Quokka Sports as a Broadband Producer. After the bust, I came back to Toronto where I was Vice-President of Sports at Bell Globemedia. My role there was running TSN.ca and RDS.ca two of Canada's largest sports websites.
In 1995 I Produced and Directed a 60 minute documentary called: REAL TRAVELS: 60 Days in Indonesia which aired on The Travel Channel and Outdoor Life Network.
Steve Hulford’s Specialties:
Providing vision and tenacity to online businesses.
Web based product development, Internet Marketing, Digitial Content Production, Subscription based internet content, affilate marketing, Fantasy Sports, Multimedia production, managing web development teams.
Steve Hulford’s Experience
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Founder - CCO
Filemobile.com
(Privately Held; Internet industry)
July 2005 — Present (4 years 6 months)
Filemobile Inc. is a developer of proven and flexible interactive online software. Our user generated content, social networking, video and online community-management products enable major brands, agencies, content producers, media companies and enterprise to power proven and flexible online experiences that create an opportunity to monetize content. Our proprietary Media Factory platform has been deployed by small, medium and large-sized firms including MolsonCoors, MTV, SunLife Financial, CBC, Kraft, Pepsi and Microsoft. No matter their size, Filemobile clients enjoy the same benefits—improved engagement with clientele, stronger brand awareness and an exponential growth in their client reach.
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Co-owner
PoolExpert.com
(Internet industry)
July 2005 — August 2008 (3 years 2 months)
Purchased PoolExpert.com in July of 2005, and sold it to Rogers / Sportsnet in August of 2008.
Launched in September of 1999, PoolExpert is Canada's largest bilingual provider of online fantasy sports pool management software, draft kits and real time stats. Currently PoolExpert provides league management for Hockey, Baseball, and Formula One (F1). PoolExpert provides an online service for pool managers to manage the stats and rosters for their pools. The company has hundreds-of-thousands of registered members and active game players. -
Founder
Fantasy Sports Network Inc.
(Internet industry)
June 2003 — August 2008 (5 years 3 months)
Fantasy Sports Network was a fantasy sports site community. It began in June of 2003 with a focus on Fantasy Hockey. We added other sports including: Golf, CFL, Champcar, NCAA throughout the years. The business model was sponsorship & advertising. FSN was a joint partnership between Molson Canada, Henderson BAS and GRASPIT.ca. FSN launched over 40 sponsored or white label fantasy games. In May of 2008 we sold our US trademark for FSN to Foxsports.com.
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Co-owner
GRASP Innovative Technologies
(Internet industry)
May 2003 — August 2008 (5 years 4 months)
Toronto, Ontario
Manage equity interest in Fantasysportsnetwork.com, PoolExpert.com. -
Vice President of Sports Products
Bell Globemedia Interactive
(Public Company; 201-500 employees; BCE; Internet industry)
October 2001 — April 2003 (1 year 7 months)
Toronto, Ontario
Managed Bell Globemedia online Sports Properties including: TSN.ca, RDS.ca. Grew web properties from 1,000,000 unique visitors a month to over 1,600,000 a month. Built TSN.ca's database from 10,000 to over 400,000. Increased revenues by 45%. -
Broadband Producer
Quokka Sports
(Public Company; 201-500 employees; QKKA; Internet industry)
March 2000 — June 2001 (1 year 4 months)
San Francisco, California
Worked in the Distribution group under John Taylor & Jim McKenna.
Packaged Quokka broadband media assets for distribution to Intel, British Telecom, Altavista and others.
- Produced the NCAA Video Jukebox on Finalfour.net 2001.
- Produced the Warren Miller Video Jukebox 2001.
- Produced a Broadband series from the BT Challenge 2001. -
Producer
Rogers Sportsnet
(Public Company; 51-200 employees; RG; Internet industry)
June 1998 — March 2000 (1 year 10 months)
Toronto, Ontario
Helped launch the CTVSportsnet.com.
Was instrumental in getting Sportsnet's morning news show streamed online. Worked with SMIL code to build interactive programming. Produced the multimedia jukebox for Intel Web outfitter service. -
Client Rep - Business Partners
IBM
(Public Company; 10,001 or more employees; IBM; Computer Hardware industry)
December 1995 — May 1998 (2 years 6 months)
Managed relationship with medium sized IBM re-sellers in Greater Toronto Area.
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Independent Producer
Wideeyed Productions (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Broadcast Media industry)
December 1994 — January 1996 (1 year 2 months)
Produced and Directed an independant documentary titled: "Real Travels: 60 Days in Indonesia". This is a story of four people backpacking through Indonesia and the experiences they have along the way. We travelled over 1,200 miles across the Nusa Tengara island chain between Java, Bali, Lombok, Sumbawa, Komodo and Flores. This 48 minute documentary was sold to "The Travel Channel [USA], and Outdoor Life Network [CAN].
Real Travels averaged over 75,000 TV viewers on OLN Canada, and over 175,000 on the Travel Channel in the USA.
"Adventure is delightful to look forward to and back upon, but it is not comfortable at the time, unless it be of such an easy nature as not to deserve the name."
Samuel Butler
Steve Hulford’s Education
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University of Toronto - New College
B.A. , Urban Geography, History , 1990 — 1994
- Activities and Societies:
- Varsity Swim Team
Additional Information
Steve Hulford’s Websites:
Steve Hulford’s Interests:
Product Development, Building and selling web based products, Online Media marketing, New technology, Travelling, Adventure, Architecture, Food, Family, Design, Geography, History, Life & People. The urban experience. On the web: social software, google, citizen journalism, blogs, blogging, online gaming, user-generated content, web 2.0, mashups, vlogging, videoblogging, the long tail, mobile internet, convergence, open source software, filemobile
Steve Hulford’s Groups:
IAB Canada Member, Spoke Club member, paidContent.org's ContentNext, Fantasy Sports Trade Association.
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The Greater IBM Connection: IBM's alumni program for past and present IBM employees -
Web 2.0 -
Quokka alumni -
ThoseinMedia -
Startup Specialists -
eSSENTIAL Accessibility -
TED -
Canadian Interactive Experts -
Filemobile -
Founder's Lunch -
Agile Toronto
Steve Hulford’s Honors:
University of Toronto Athlete of the Year
Canadian National Swim Team member
I can be reached by phone at my office in Toronto: 416-849-2045 or by email at steve.hulford@filemobile.com
Steve Hulford’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
