President, Publisher, Founder, Backbone magazine, Publimedia Communications Inc.
Vancouver, Canada Area
President, Publisher, Founder, Backbone magazine, Publimedia Communications Inc.
Vancouver, Canada Area
I am involved in all the day-to-day functions of publishing a national business magazine. This includes everthing from finance to business development, distribution alliances, design supervision, content reviews, advertising and making a mean pot of coffee. I am immersed in the field of business innovations and how technology can enhance your business. My continuous research and development of strong relationships in the publishing space as well as technology industry have given me a powerful set of advisors and talent upon which to draw -- and I'm always looking for more.
My main interests continue to be in the following areas:
• enhancing sales in all properties
• integrating database communities
• co-operative event development and sponsorship initiatives
• integrating Web synergies, content and cross-promotions
• enhancing distribution of existing publishing properties
• enhancing and diversifying publimedia's present publishing assets
(Privately Held; 11-50 employees; Publishing industry)
December 2000 — Present (9 years 1 month)
Backbone is a broad-based business magazine that focuses on technology for business executives who need to stay up-to-date on innovation and technology.
In addition to the role of Publisher, I work with our Web developers to enhance our Web site, Backbonemag.com, which offers news, content from the print magazine, an events calendar, directory listings, industry links, blogs, careers and press releases, e-newsletters etc. This also allows me to gain valuable feedback from our readers.
I am presently working on enhancing our distribution through new corporate alliances in addition to the existing 115,000 copies through The Globe and Mail, Bell Canada, Air Canada lounges, Industry Canada, HR companies/consultants, retail outlets, individual subscriptions, 100+ trade shows throughout the year.
My goal is to grow the magazine in all areas: distribution, brand, content, design quality, online, staff/team gratification and revenue.
(Privately Held; 1-10 employees; Publishing industry)
January 1995 — Present (15 years )
The business has engaged in successful publishing and media representation relationships with The Globe and Mail, The National Post, Great Britain’s Daily Mail Ski Magazine, Canada’s Ski Press Magazine, America’s Outside Magazine and Tourism British Columbia’s Publications Department.
As the President and Publisher of Backbone a forward thinking magazine, I am also aware of how critical it is for all businesses to understand the challenges and opportunities that technology and innovation provides in today's economy and am always open to broaden my horizons of knowledge.
International Business, Economics, Finance, Import/Export 1982 — 1986