
Passion. Persistence. Purpose. Performance. Play. CEO at Mob4Hire.com.
Calgary, Canada Area

Passion. Persistence. Purpose. Performance. Play. CEO at Mob4Hire.com.
Calgary, Canada Area
I am CEO of multi-award winning Mob4Hire, a crowd-sourced global community of mobile application testers, mobile application developers, professional testing and porting firms, market researchers and enterprises.
My 25 years in the software industry include writing a million lines of code, sales and marketing, product management and business development leadership.
Back in the early 1990's, I was VP, Software Development for Cantax, one of the first consumer tax software brands in Canada. In 1995, I co-founded Greenpoint Software and helped develop the ProFile Professional Tax Software Suite that's used to prepare millions of personal, corporate and trust tax returns yearly, and was acquired by Intuit in 2000. After leading the Accountant business unit at Intuit Canada, I became VP, Sales and Marketing of the $105M subsidiary, managing 100+ staff and running brand marketing for QuickTax, Quicken, QuickBooks and Profile across all sales channels; in addition to market research, government lobbying and public relations.
I was also a director of Mountainview-based Intuit U.S. and was on the senior leadership team that helped define Intuit’s Web 2.0 online community strategy in 2004/2005.
I did a brief stint as CMO at CurveDental.com, where I helped raise $2.5M in capital, signed two major distributors in the U.S., and helped define a killer-app SaaS product roadmap.
I'm a founder of Mobile Monday Calgary chapter http://mobilemondaycalgary.ning.com, post about the Calgary grassroots technology sector for www.techvibes.com, and am an accomplished multimedia musician with 6 CDs and video credits at www.opticfrog.com.
In addition to a Bachelor of Computer Science and Certified Financial Planning education, I have an MBA's worth of leadership training through Intuit, including G.E. type Six Sigma Process Excellence education, a senior executive six month ALP (Action Learning Program), as well as spending perhaps too_much_time with Executive Coaches.
(Wireless industry)
October 2008 — Present (1 year 3 months)
With over 14,000 handsets on more than 320 operators in 100+ countries worldwide, Mob4Hire is the leader in real world, crowd sourced, mobile application testing and market research. Using Web 2.0 social networking, Mob4Hire significantly reduces mobile application testing costs and accelerates time to market by connecting developers with eager, lower priced, crowd sourced testers and focus groups.
Check out:
www.mob4hire.com
www.mob4hire.blogspot.com
www.twitter.com/mob4hire
Mob4Hire is also a platform that can be private labeled through API's. "O2 Litmus App Store users will have the opportunity to earn hard cash for every application they test, via a ground breaking partnership with multi award winning Mob4Hire." http://www.ixplora.com/?p=3593.
Mob4Hire was a 2009 Red Herring 100 award winner, holds awards for Pick 2.0 (top twenty web 2.0 companies in Canada), Under the Radar Audience Choice Award, Mobile Monday Peer Award finalist, and was a GSMA Top Innovator (EMEA tournament).
(Computer Software industry)
May 2008 — October 2008 (6 months)
CurveDental.com is leading SaaS dental software company, with solutions from administration (scheduling, billing, insurance) to clinical (charting, patient education) and marketing (recare). As CMO, I was responsible for managing distributor relationships in 10 countries, trade shows, web strategy (SEO/SEM/Content), and managing a direct sales team. I was also CMO for Orasphere.com in this same period. During the six months I helped raise $2.5M in private capital, signed 2 major distribution agreements in the U.S., and helped define a new SaaS product roadmap.
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
February 2007 — June 2007 (5 months)
My job in this short term position was to define the 3 to 5 year growth strategy for Canada and the U.K. Specifically, I analyzed Intuit's small business success in Canada and the U.S., and looked for opportunities to apply the same technques to the U.K. small business market (within the context of the U.K. business environment). Typically, Canada is 10% the market opportunity of the U.S., and the U.K. is 20% ... what strategies would we need to employ for our business to reach those targets?
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
February 2005 — February 2007 (2 years 1 month)
As VP, Sales and Marketing for Intuit Canada, I was responsible for the branding and marketing of QuickTax, Quicken, QuickBooks and ProFile, as well as all of our sales channels (retail, direct, eCommerce and phone), in addition to our P.R. efforts and government relations. I led approximately 100 staff, located in Edmonton, Calgary, Vancouver, Toronto, Montreal and Quebec City. During that time, I saw QuickBooks retail market share grow from 38% to 52%. Overall, I helped grow revenues at Intuit Canada from about $30M to over $100M from 2000 to 2007. I'm very proud of the role I played in making Intuit the #1 retail software in Canada, as well as making millions of Canadians live's easier!
(Computer Software industry)
2002 — 2007 (5 years )
As Director for Intuit U.S., I was one of the 200 or so people leading the 8,000 person firm. My most interesting work holding this position related to helping define Intuit's online community strategy in 2004/2005.
(Public Company; 5001-10,000 employees; Computer Software industry)
May 2002 — February 2005 (2 years 10 months)
As President of Intuit Greenpoint, I oversaw the Professional Accounting Solutions business; which included ProFile Professional Financial Application Suite that allowed tax professionals to complete Personal T1, Corporate T2, and Trust T3 tax returns on behalf of their clients. I grew this business from $7M to $12M during this period serving over 10,000 clients (from one man operations to large accounting firms such as Meyers Norris Penny and BDO Dunwoody). I also led the IntuitAdvisor program helping accountants recommend QuickBooks to their small business clients ... I grew the membership from about 1,000 members to 3,500 having a significant impact on QuickBooks growth. As part of this role, I led the Calgary office (~80 staff in all aspects of product development, marketing, call centre, supporting functions and operation).
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
September 2000 — August 2002 (2 years )
This role was an extension of the same role I had when Greenpoint was a privately held firm, with the added responsibilities within the much larger publicly traded company Intuit (such as reporting, long-range strategic planning, HR 360 performance management). It was during this time I also became a Director of California based Intuit U.S., being one of the 280 executives leading the 8,000 person firm.
(Public Company; 11-50 employees; Computer Software industry)
May 1995 — August 2000 (5 years 4 months)
In 1995, I co-founded Greenpoint Software, and in addition to being Vice President, I was also on the Board of Directors. We created the ProFile Financial Application Suite for the professional tax industry which is now used by over 10,000 firms across Canada (ProFile allowed professionals to complete tax returns for their clients; Personal T1's, Corporate T2's, Trust T3's, T4's, T5's, etc...) As an entreprenaurial startup, one wears a number of hats, especially during years of rapid growth, both from a customer acquisition standpoint as well as employee hiring. I was the main programmer for our ProFile FP (Financial Planning) software, programming in Pascal in the object-oriented Borland Delphi enviroment. I also oversaw most non-development related business functions of the company ... website development, marketing, sales channels, etc...
(Public Company; 51-200 employees; Computer Software industry)
October 1988 — May 1995 (6 years 8 months)
Cantax was the original large consumer brand for Canadian tax software in 1988 (we produced both retail consumer versions as well as professional tax preparer versions). I was the 5th person on at the company, doing software support and product development. In 1991, the privately held company was acquired by Softkey Software out of Boston (later known as The Learning Company TLC). I became VP and helped grow the company from $2M to $7M. In 1995, operations (development and marketing) were consolidated in eastern Canada, meaning they no longer needed executive leadership in Calgary and they invited several of us to leave.
(Privately Held; Retail industry)
September 1985 — May 1988 (2 years 9 months)
Based in Halifax, Nova Scotia, Videotex Altantic provided distributed computer graphic information systems for retail, tourism and the rental industries. The installations were typically graphic kiosks with custom keyboards placed in high-traffic customer locations. I programmed a PDP-11 mini-computer, driving by a 6052 microprocessor MUX board, and sending information to PC XTs (8088 assembly code). I used Pascal for second generation language programming requirements.
CFP , Certified Financial Planning , 1995 — 1997
BCS , Computer Science , 1981 — 1985
internet, snowboarding, music, guitar, technology, recording, social networking, video, taxes, small business, people