Lee Dale

Having worked in the design, technology, and advertising industries for over 15 years, with experience as Vice President and President of a number of corporations and startups for the past 10, Lee has just the right mix of education, experience, and passion to understand what it takes to make a great product.

Each product endeavour is unique, and Lee understands the magic that leads to success is a combination of making smart decisions and connecting all the right dots, from your business to your market, with every step that lies between.

Participating in a variety of organizations, Lee is an active leader and contributor to the marketing and design communities, whether in the areas of social media, community building or graphic, interactive, and experience design.

Over the past few years, Lee has been focused on incorporating the best of lean practices, user testing, gamification, accessibility, social enterprise, and value pricing, along with social and transmedia opportunities, into Say Yeah's client relationships, process, and work.

Lee has given talks on a number of these topics in Montreal, Toronto, and at SXSW in Austin, TX, while working with NGOs and not-for-profits, including the Web Foundation, consulting in areas of social engagement, communications, and user experience.

Lee spends a fair amount of his time outside of the office on cultural, musical, and photographic pursuits at I Need Sugar, between travel and TV watching. And you may detect a hint of Watermelon around him due to a hopefully harmless.

1. User Experience
2. Design
3. Application Design
4. Mobile Application Design
5. Usability Testing
6. Interaction Design
7. User Interface
8. Online Communities
9. Experience Design
10. User Interface Design
11. Information Architecture
12. Mobile
13. User-centered Design
14. Mobile Applications
15. Mobile Devices
16. Community Sites
17. Social Media