Simon Rodrigue

Current

Associate Vice President - eCommerce at Sears Canada
Advisory Board at Moniker, Inc.
Blogger at Evolving Shift

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Past

Council Member at Digital Marketing Council - Canadian Marketing Association
Sr. Manager eCommerce / Interactive Marketing at Home Depot Canada
Associate Merchant - Seasonal at Home Depot Canada

Store Leadership Program at Home Depot Canada
Sr. Consultant -Business and Market Planning at Nortel Networks GPS
Assistant Manager at Home Hardware

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3 more...

Education

CFA Charterholder
Carleton University

Recommended

19 people have recommended Simon

Connections

500+ connections

Industry

Internet

Websites

Simon Rodrigue’s Summary

Simon Rodrigue joined Sears Canada in July of 2008 to assist in the continued growth and evolution of the top direct business in Canada. As AVP of eCommerce Simon leads the online strategy, user experience, marketing, merchandising, IT and online operations teams while developing a multi-channel plan that will continue to position Sears Canada for the future.

Before joining Sears Canada Simon lead the eCommerce and Interactive Marketing team at Home Depot Canada. Over the 4 years homedepot.ca was one of the fastest growing online businesses in Canada and recognized as a leader in Social Commerce practices. Simon also spear headed the evolution from a traditional media plan to a mixed media strategy, leveraging the power of The Home Depot's extended community and leadership position in the home improvement industry.

Prior to joining homedepot.ca, Simon worked in various operational and merchandising roles within The Home Depot Canada, and served as a Senior Business and Marketing Consultant with Nortel Networks Global Services, enabling start-ups and aiding Fortune 50 companies to develop global, emerging business strategies.

In his spare time, Simon also blogs about innovative trends and events within the interactive marketing and eCommerce industry at evolvingshift.com and tries to controls his babbles @SimonRodrigue

Simon Rodrigue’s Specialties:

Online Marketing, Business Management, Marketing Strategy, Business Planning, eCommerce, Start-up Development, Web 2.0, Merchandising Strategy, Social Shopping, Consumer Generated Content, Interactive Marketing, Social Media, Online Communities, Blogging, Canadian eCommerce, Mixed Media Strategies, Social Commerce

Simon Rodrigue’s Experience

Associate Vice President - eCommerce

Sears Canada

(Public Company; Retail industry)

July 2008 — Present (1 year 6 months)

Leader for all online activities at Sears Canada, including one of Canada's top websites - sears.ca.

Manage User Experience, Online Merchandising, Interactive Marketing, Community, Analytics, IT and Development teams, strategies and execution plans while helping Sears Canada further the multi-channel strategy.

Currently building a high performance team that can take Sears Canada to the next level online.
Advisory Board

Moniker, Inc.

(Internet industry)

2008 — Present (1 year )

An online start-up in the luxury fashion industry that is breaking down the supply chain to provide direct access to luxury apparel at less than wholesale prices. www.monikerwear.com
Blogger

Evolving Shift

(Internet industry)

September 2007 — Present (2 years 4 months)

I hope to have some fun with this blog, use it to learn about the different tools that are in the marketplace and to provoke some thoughts and discussions around some key topics:

* Ecommerce in Canada: we are still in an infant stage and the main reason is us retailers. I’ll look at the trends and provide some thoughts on where we as a group need to evolve.
* Interactive Marketing: I’ll bring my perspective to the thought arena, having a finance background gives me a different view on some of the trends but I think you will be surprised.
* Neat things in our space: I’ve stumbled across and will continue to find those weird and wacky things that make you think. I’ll also use this as a platform to try them out and learn from them.
* I’ll bring some of my thoughts / views from the client side and how I think we all need to evolve vendor relationships into true partnerships.
Council Member

Digital Marketing Council - Canadian Marketing Association

(Marketing and Advertising industry)

February 2008 — September 2008 (8 months)

The Digital Marketing Council provides thought leadership and acts as an industry resource and centre of knowledge for the Canadian digital marketing community. Through educational and networking opportunities, the Council is a forum for members to share the collective wisdom marketers need to achieve tangible results.
Sr. Manager eCommerce / Interactive Marketing

Home Depot Canada

(Public Company; 10,001 or more employees; HD; Retail industry)

August 2004 — June 2008 (3 years 11 months)

Business Lead for Homedepot.ca and Home Depot Canada's Interactive Marketing Strategy

Within homedepot.ca responsible for the overall business including logistics, operations, systems, merchandising, marketing and user experience.

Rebuilt the eCommerce and interactive marketing group for Home Depot Canada after initial business launch, of one year previous, had failed.
•Re-launched both front and back end systems within a one year time frame
•Out sourced and rebuild pick, pack and ship operations / processes to ensure the highest level of customer service
•Built a high performance team of 30 eCommerce and Interactive Marketing professionals
•Revamped interactive marketing strategy for the Canadian Division
•Built interactive and community tools, diy.homedepot.ca, Answer Depot, Hammer Drop and Home Depot Auction, that further enhanced the Home Depot brand online.
•Guided homedepot.ca to be one of the fastest growing eCommerce sites in Canada
Associate Merchant - Seasonal

Home Depot Canada

(Public Company; 10,001 or more employees; Retail industry)

April 2003 — August 2004 (1 year 5 months)

Responsible for the strategy, tactics and execution of the overall Seasonal Lifestyle category for Home Depot Canada. This included the product categories of patio, furniture, fireplace, outdoor decor, workwear, landscape supplies and garden tools.
Store Leadership Program

Home Depot Canada

(Public Company; 10,001 or more employees; HD; Retail industry)

February 2002 — April 2003 (1 year 3 months)

A leadership development program with the goal to provide an overall understanding of operational, merchandising and marketing functions within Home Depot.
Sr. Consultant -Business and Market Planning

Nortel Networks GPS

(Public Company; 10,001 or more employees; Telecommunications industry)

May 2000 — February 2002 (1 year 10 months)

Provided financial, market and strategic consulting to help start-ups and Fortune 50 companies develop global, emerging business strategies.
•Recognized in the Top Talent and Project Eagle leadership development programs.
•Specialized in the development of business and market strategies, and plans, for established firms looking to add a communication or internet based services portfolio.
•Supported management of service providers on critical decisions in the strategic plan development process.
•Provided financial rationalization by quantifying market opportunities to emerging businesses pertaining to business development issues.
•Supported the initial customer engagement, determination and acquisition processes through customer discussions and development of proposals.
Assistant Manager

Home Hardware

(Privately Held; 11-50 employees; Retail industry)

September 1994 — March 2000 (5 years 7 months)