Social Media and PR Expert, CEO at teccrab inc.
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I see myself as a pioneer, an explorer, an adventurer and a person who is not afraid to think differently and find new ways to solve problems.
Since 1997 I have developed many websites and online marketing strategies, mainly for small businesses, which taught me to handle small budgets while trying to take the process as far as possible.
I very much like to work in a team environment and see myself as an understanding coach, who knows how to encourage others to give their best and exceed their own and everyone else's expectations.
The time as a freelancing consultant taught me to be flexible and to integrate myself into a team quickly while also work independently.
For this project we developed an online magazine with updates about the Berlinale in 1999. We worked very closely with the printer together, who created the print version of this magazine as well as the reporters of course, who provided us with news about the event. This project was especially a challenge because we had only a short time window to develop a design concept for the site. Because we had in 1999 no CMS we had to design every page by hand. This was especially challenging because we had to upload the entire site every day before 6:00am and had therefore to work during the night. Knowing that we had almost every day 30,000 visitors in a time where the internet wasn't as popular as today is a fact that makes me still very proud to be part of this great experience.
In June 2011, when the NAFSA came to Vancouver, INTERNeX decided to organize a reception for partners and university delegates from around the world. We started already planing for this event in 2010 and were aiming for 300 guests. Thanks to the great work of our PR team and our online marketing efforts we welcomed 500 guests. The provided link is connected to the INTERNeX Blog and shows key moments of this event.
The internexworld.com website was an ongoing project for many years. The version in this description was online between January 2012 and December 2013.
The goal was to build a platform which allows us to add new programs and destinations without developing an entire new website every time. Before the website went life we had many people involved in this project. Some gathered information, some helped with the design others wrote content for the site.
Since February 2012 teccrab inc. is officially supporting the Versicherungsbüro Archangeli e.K. in their website development needs.
When Mario Schiopu turned 50, he decided to compete in the 2012 Karate BC Provincial Championship to prove that with a health lifestyle you can be fit even in his age. He dedicated this event, which we called MarioFitFightingForKids.com, to raise money for kids in need. My company teccrab inc. sponsored Mario by providing a website, a promo video, social media and online marketing support. Mario won a Silver Medal in his group and we raised a lot of money for the Children's Hunger Fund as well as the BC Children's Hospital.
We produced in October 2012 a video for ALOTT, a work and travel company in Denmark. The video shows two of their candidates in Vancouver, talking about their experience interning abroad. For the video we went to different locations to capture the beauty of Vancouver.
We produced this video for the event MarioFitFightingForKids.com.
This video project is an interview with Justine, one of INTERNeX candidates. INTERNeX is Canada's leading internship, Work Experience and Ranchstay provider, hosting more than 1000 participants from over 30 countries each year. Justine shares in this interview her experience in Canada.
This project started as an idea to surprise Tim, the President of INTERNeX, who was at that time on a business trip in Europe. We talked during his absence about creating a video for the candidates in order to replace the slide show presentation that INTERNeX used previously.
From the first meeting until the first version of the video we had only a week for the entire production. Since this video had to include a lot of information which candidates receive after arriving in Vancouver, we had to prepare an entire script, which was written by Henrik and totalled 15 pages. We also had to do the shooting in various locations including Queen Elizabeth Park, Stanley Park, Second Beach, English Bay, Lost Lagoon, China Town, Gastown and many others. Supporting images had to be collected and made available for post production. In the end we had almost 3 hours of footage which we had to edit into a 15 minute video.
Henrik and Sophie never worked on such a project before. They had to act in front of the camera, had to prepare a script and to do the voice over. Both did an extraordinarily good job and the end result is something they can be proud of. For obvious reasons we couldn’t upload the Welcome Orientation itself and produced a Making Of video which you can find by following the link provided in the end. Needless to say that Tim, as well as the rest of the INTERNeX crew, their candidates and we here at teccrab were very happy with Henrik’s and Sophie’s performance and pleased with the final product.
In 2010 we got shortlisted for the LTM Star Award as best work experience provider.
In 2011 we won the LTM Star Award for the best work experience provider.
While working for INTERNeX I had the opportunity to make some great contacts not only in the international education world, but also organizations related to this field. Those contacts eventually led to the start of my own company. In addition to my ties to the educational sector, I also had the pleasure to work with other interesting clients. For example a fitness instructor, who held a charity event in 2012 and in 2013 won an award, due to our online efforts that raised awareness and money for children in need. In addition to our effort to support businesses with our services, we also have organized seminars. Several of these seminars were related to online security, others related to online
advertisement and online marketing in general.
INTERNeX has provided services since 1999 to international students interested in gaining work experience abroad. Those services depend very much on the student needs and personality. In some cases the student needs only assistance with the work permit application process or the placement itself while others need to find accommodation or are in need to attending a language school. When I joined INTERNeX I saw the potential to include additional services and to get closer to our candidates. We started by organizing frequent pub nights to help our candidates socializing with one another as well as the possibility of meeting “real” Canadians. Encouraged by our initial success we soon also organized trips and other events. By helping the candidates getting to know each other while exploring Vancouver and other parts of Canada, candidates also started interacting with INTERNeX more, which often helped to avoid problems with their placement due to language issues or simple misunderstandings. We even noticed that thanks to the activities provided by INTERNeX and the fact that we used social media as a promotional platform, even students who were a bit more shy started to apply for our programs. They felt safe to join the “INTERNeX gang” because of the activities and social gatherings. To secure that the candidates would always feel understood, we decided that it would be important to have young students as part of the team in the function as PR Coordinators. They would be in the same situation as our candidates and could go on trips and events with them. I therefore had the pleasure to interview, hire and train almost 40 interns. Almost all of my former interns are still in contact with me and some of them even ask for advise from time to time.
My first task was to improve the IT infrastructure, which was at the time almost non existent. INTERNeX was a growing business, and had recently doubled the number of employees. The company was not only in need of new computer, but also a much better organized server, a more professional website and a sophisticated database system. With eyes on the future and while establishing another office in New Zealand, the database and supporting systems needed to be synchronized online. We began by implementing an online information request system, which later had to be connected with the primary database system. The database itself had to include many different types of information to secure ideal placement for the potential candidates and a follow-up system for the organization itself. As IT Manager I had the pleasure to work beside the regular international staff and also with international students on various projects.
During the time as consultant I had the pleasure to help small and medium size business owners to find ways to use the internet to market their products and services. My clients came from different industries including construction companies, insurance agencies, restaurants, child care organizations and many more. I am especially proud of projects such as the Berlinale ’99, as well as the opportunity to go to the Internet World 1999 introducing an online platform called virtual mall. I was also part of a consulting team for the EXPO 2000.
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