Web Analytics Advocate!
Quebec, Canada
- Current
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- Advisory Council at iPerceptions
- Director & Treasurer at Web Analytics Association
- Online instructor at The University of British Columbia
- Web Analytics Advocate! at Immeria Consulting Services inc.
- Past
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- Senior eBusiness Architect and Web Analytics Practitioner at Desjardins General Insurance Group
- eBusiness Strategist and Project Director at Nurun inc.
- eBusiness advisor / architect at Bombardier Recreational Products
- Webmaster, Software analyst at Softimage
- Consultant, software developer / analyst, DBA, webmaster at
- Software developer / analyst at Montreal Stock Exchange
- CASE software analyst / developer at Peat-Marwick Advanced Technology
- Education
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- Université Laval
- The University of British Columbia
- Université Laval
- Insitut du Commerce Électronique
- Rosemont
- Recommended
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22 people have recommended Stephane - Connections
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500+
connections
- Industry
- Internet
- Websites
Stephane Hamel’s Summary
Stéphane Hamel is a leading voice for online analytics, helping businesses understand the value of performance measurement and process optimization. With over twenty years of experience, most spent developing web sites and online strategies, he received the « Web Analytics Association Leadership and Technical Excellence Recognition », a frequent speaker at the « eMetrics Marketing Optimization Summit » and other conferences, he is also lecturing the « Award of Achievement in Web Analytics » and « Introduction to Business Analysis » classes at the University of British Columbia. Stéphane completed a Master in Business Administration specializing in eBusiness at Laval University (Québec City) and is involved in various research & development activities with the prime focus of making online analytics easier: creator of the popular « Web Analytics Solution Profiler » tool and concepts such as « Just-In-Time Tagging » and the « Web Analytics Maturity Model ». Involved in various professional and educational activities, he is also a member of the « International Institute of Business Analysis » and on the board of directors and treasurer of the « Web Analytics Association ».
Stephane Hamel’s Specialties:
eBusiness strategy, web analytics, business analysis, project management, strategic consulting and orientation, solution design, usability testing, ergonomics, information architecture, technological orientation, functional requirement analysis, training, teacher, speaker, visionary, web developer, Omniture SiteCatalyst, Coremetrics, WebTrends, Google Analytics, Yahoo! Analytics, AT Internet Xiti, Nedstat.
Stephane Hamel’s Experience
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Advisory Council
iPerceptions
(Public Company; IPE.V; Market Research industry)
October 2009 — Present (3 months)
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Director & Treasurer
Web Analytics Association
(Internet industry)
April 2009 — Present (9 months)
Volunteer members of the Board represent the Web Analytics community. Collectively they are legally responsible for the corporation, including financial and program accountability. They define and implement the mission, vision and values of the WAA, based on their understanding of the assets, needs and goals of web analytics industry and the WAA members.
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Online instructor
The University of British Columbia
(Educational Institution; Higher Education industry)
October 2007 — Present (2 years 3 months)
Certificate in Business Systems Analysis, online tutor for:
- Introduction to Business Process Analysis
UBC/WAA Award of Achievement in Web Analytics, online tutor for:
- Introduction to Web Analytics
- Web Analytics for Site Optimization
- Measuring Marketing Campaigns Online
- Creating and Managing the Analytical Business Culture -
Web Analytics Advocate!
Immeria Consulting Services inc.
(Internet industry)
March 2006 — Present (3 years 10 months)
eBusiness strategist and web analytics advocate:
- Web Analytics needs assessment
- Web Analytics Maturity evaluation & recommendations
- Web measurement strategy
- Online business process optimization
- Vendor selection
- Implementation planning
- Web Analytics platform optimization/configuration
- Technical implementation
- Report/dashboard design and creation
- Site analysis & recommendations
- Site experimentation (A/B, multivariate)
- Web Analytics implementation audits
- Web Analytics market research
- Training, speaker & education
Coaching to empower you and your organization to compete on analytics! -
Senior eBusiness Architect and Web Analytics Practitioner
Desjardins General Insurance Group
(Privately Held; Insurance industry)
April 2006 — November 2007 (1 year 8 months)
- Define solutions that will drive efficient, profitable and evolutive ebusiness development
- Act as an expert in multi-disciplinary teams working on various projects
- Evaluate scope, cost and features of ebusiness projects
- Web analytics coach/evangelist -
eBusiness Strategist and Project Director
Nurun inc.
(Privately Held; Internet industry)
June 2004 — April 2006 (1 year 11 months)
- Collect business requirements, define strategies and project timeframe, costs and efforts with respect to targeted audience, functional requirements, best practices and quality standards
- Participate in the strategic orientation solutions proposed to clients
- Evolve and enforce methodologies, processes and internal tools
- Web Analytics: responsible for the implementation, analysis and training: WebSideStory HBX, Coremetrics, Omniture Site Catalyst, Google Analytics, WebTrends.
- Responsible for R&D and proof of concepts of new solutions, specific problematic, special projects, etc
- Identify potential partnerships and manage existing business relations
- Stay abreath of the latest eBusiness trends and present them to Nurun and its clients
- Some clients I have been involved with: Archambault, The Royal Canadian Mint, Euro Disney, Club Med, Aldo Shoes, State of Georgia Tourism, IMAX, Quebecor Media, Bombardier, BRP, Vidéotron -
eBusiness advisor / architect
Bombardier Recreational Products
(Privately Held; Automotive industry)
March 1999 — March 2004 (5 years 1 month)
- Led the strategic orientation and RFP process for the consolidation and Web redesign of about a dozen brands
- Strategic orientation of eBusiness projects related to customers, dealers, suppliers, partners as well as employees
- Responsible for competitive intelligence activities; define tools and guidelines related to Internet solutions’ developments
- Lead developer and architect of the Bombardier Ordering Sales and Service system handling transactions for the worldwide dealers network
- BRP brands: Ski-Doo, Sea-Doo, Johnson, Evinrude, Bombardier ATV, Rotax -
Webmaster, Software analyst
Softimage
(Public Company; AVID; Computer Software industry)
October 1994 — March 1999 (4 years 6 months)
- Webmaster for softimage's web sites
- System administrator, DBA
- Responsible of implementing the anti-piracy solution into Softimage's high-end animation software -
Consultant, software developer / analyst, DBA, webmaster
(Information Technology and Services industry)
March 1991 — October 1994 (3 years 8 months)
- Software developer/analyst
- Oracle DBA
- Unix system administrator
- Worked for: Hydro-Quebec, Transport Minister of Quebec, Education Minister of Quebec, Gaz Metropolitain -
Software developer / analyst
Montreal Stock Exchange
(Financial Services industry)
February 1990 — March 1991 (1 year 2 months)
- Software developer and analyst for low-level components of the automated market trading system used by traders
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CASE software analyst / developer
Peat-Marwick Advanced Technology
(Partnership; Accounting industry)
December 1988 — February 1990 (1 year 3 months)
- Computer Aided Software Engineer, analyst/developer of code generator for Unix/Oracle
Stephane Hamel’s Education
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Université Laval
MBA , eBusiness , 2003 — 2009
- Activities and Societies:
- "Honor roll", eBusiness MBA, 2005-2006 and 2006-2007 for average grades over 90%.
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The University of British Columbia
Professional Tutor Program 2007 — 2007
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Université Laval
Higher Education certificate , ebusiness , 2003 — 2004
12 credits micro-program completed with average of 4.08/4.33
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Insitut du Commerce Électronique
eBusiness 1999 — 2000
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Rosemont
1984 — 1987
Additional Information
Stephane Hamel’s Websites:
Stephane Hamel’s Interests:
Skiing, hiking, reading about social behavior and the Internet, web analytics.
Stephane Hamel’s Groups:
2009 - Member: International Institute of Business Analysis
2006 - Organizer of Montreal Web Analytics Wednesday's
2005 - Member: Web Analytics Association
2001-2003 - Medical First Responder
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Universite Laval - MBA Alumni -
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info -
Web Analytics Association -
Voice of Customer Analytics -
Web & Marketing Analytics Group - IQ Workforce -
Advanced Web Metrics with Google Analytics -
Omniture Enthusiasts -
Microsoft - Current and Former Employees -
Numeric - Web Analytics -
eMetrics Speaker -
WAA-UBC Award of Achievement in Web Analytics - Alumni -
Web Analytics -
Internet Marketing Conference (IMC) Vancouver -
eMetrics Marketing Optimization Summit -
NextStage Analytics Friends
Stephane Hamel’s Honors:
2009:
- Speaker: InfoPresse Day (Montreal)
- Speaker: Internet Marketing Conference (Vancouver)
- Speaker: eMetrics Summit (Toronto, San Jose, Washington)
- Award: Web Analytics Association Leadership & Technical Recognition
2008:
- Speaker: WebÉducation (Québec city)
- Speaker: eMetrics Summit (San Francisco, Washington, Toronto)
- Speaker: Infopresse (Montréal)
- Speaker: eMetrics breakfast series (Montréal)
- Contributor: "cScape Customer Engagement Report 2009"
- Book review: "Advanced Web Metrics with Google Analytics" by Brian Clifton
- Contributor: "Winners and Losers in a trouble economy" by cScape
2007:
- Speaker: Webcom Montréal
- Speaker: eMetrics (San Francisco)
- Contributor: "CMS Watch Web Analytics Report"
2006:
- Member: Forrester "Web Analytics Peer Research Panel"
2005:
- Speaker: Journée Gouvernement en ligne (Montréal)
Stephane Hamel’s Profile in Other Languages:
Stephane Hamel’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
