Samuel Parent

Current

GM Internet at Corus Quebec
Interactive media consultant at Titan Interactive
Quebec Regional Director at IAB Canada

see less...

Past

Juror at 2009 Canadian New Media Awards
Board Member at Publicité Club de Montréal
Membre comité aviseur at Gala des Coqs 2004 (PCM)

General Manager at Summum Media
Jurist - jury publicité at Boomerang 2003
Teacher at University Of Montreal
Jurist - jury publicité at Prix Média 2003 - Infopresse
Jurist - jury sites web spécialisés at Boomerang 2001 - Infopresse
Media planner & Media research specialist at Cossette Media
Media planner & media research specialist at Media Buying Services
Sondeur et recruteur at Saine Marketing

see less...

8 more...

Education

Center for Sales Strategy
The Compliance Center
Corus University (corporate training)

Concordia University

see less...

1 more...

Recommended

14 people have recommended Samuel

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Samuel Parent’s Summary

Online advertising industry specialist: communications strategy, media planning, buying, selling and research, ad network management, online advertising & marketing training, entertainment advertising, online advertising training - Canada & Quebec province

Samuel Parent’s Specialties:

Online advertising:
- interactive strategy & visionning
- media planning, buying, selling and research,
- ad network management, sales packaging and evaluation
- entertainment advertising,
- interactive advertising training / education
- event / conference speaker

Samuel Parent’s Experience

GM Internet

Corus Quebec

(Privately Held; Mining & Metals industry)

March 2005 — Present (4 years 10 months)

Interactive visionning for 14 Corus Quebec radio station websites including CorusSports.com, CorusNouvelles.com, CKOI.com, 925theQ.com, 985FM.com, SouvenirsGarantis.ca et autres.
Management of content, creative, production & sales deptartments. Hands on management of media sales team. Developpement of media packages. Training of radio sales force to incorporate online in their sales mix. Individual sales calls and formal presentations.Launch of www.CorusNouvelles.com, Quebec's latest independant newsteam composed of 75 journalists across the province - updated as the news happens.
Grew online media sales over 170% between 2005-07
Grew reach of CorusSports.com 200% between 2007-08, and another 200% between 2008-09
Interactive media consultant

Titan Interactive

(Marketing and Advertising industry)

November 2004 — Present (5 years 2 months)

Help online media, general and interactive agencies as well as advertisers directly with: organisation and management on online advertising network & ad packages, media planning & buying for all media, media department organisation, media research, online advertising / search / social media education & training.
Past clients : Draft Initiative Quebec, Corus Québec, DenHur, Stream The World, TQS.ca, 24/7 Canada, Quartier des Spectacles, My Virtual Paper, Mamma.com, VDL2, Générations Flash, Groupe Popcorn, Université de Montréal, Collège Lasalle, Komunik, Capazoo.com, Charabia Interactif, Metro News, Service de programmation DenHur...
Quebec Regional Director

IAB Canada

(Non-Profit; Marketing and Advertising industry)

June 2001 — Present (8 years 7 months)

I sit on the national Board of Directors and the Executive Committee. As Quebec I initiate and lead the Quebec council's meetings, events and projects.
Juror

2009 Canadian New Media Awards

(Marketing and Advertising industry)

September 2009 — October 2009 (2 months)

Member of the 2009 Canadian New Media Awards jury.
Board Member

Publicité Club de Montréal

(Non-Profit; 1-10 employees; Marketing and Advertising industry)

September 2004 — August 2005 (1 year )

I sat on the PCM's board during 2004-05 as IAB's representative and online media specialist. I helped in the new website project.
Membre comité aviseur

Gala des Coqs 2004 (PCM)

(Marketing and Advertising industry)

2003 — 2004 (1 year )
General Manager

Summum Media

(Privately Held; 51-200 employees; Marketing and Advertising industry)

May 2000 — November 2004 (4 years 7 months)

General management, organisation, administration, sales management and representation of online media network based in Quebec with emphasys on entertainment.
Jurist - jury publicité

Boomerang 2003

(Privately Held; Marketing and Advertising industry)

September 2003 — October 2003 (2 months)
Teacher

University Of Montreal

(Educational Institution; 1001-5000 employees; Marketing and Advertising industry)

January 2003 — June 2003 (6 months)

Within the Certificat en Publicité, I gave the class : Publicité et les nouvelles technologies - Interactive Avertising. Je demeure conférencier dans ce cours, y participant 1x par session ou plus, ainsi qu'à d'autres cours média du certificat.
Jurist - jury publicité

Prix Média 2003 - Infopresse

(Privately Held; Marketing and Advertising industry)

March 2003 — May 2003 (3 months)
Jurist - jury sites web spécialisés

Boomerang 2001 - Infopresse

(Privately Held; Marketing and Advertising industry)

September 2001 — October 2001 (2 months)
Media planner & Media research specialist

Cossette Media

(Public Company; 501-1000 employees; Marketing and Advertising industry)

September 1998 — May 2000 (1 year 9 months)

Media planning and buying principally for divisions of Bell Canada (Actimedia, Mobility, Sympatico, Business Solutions, Nexxia, Emergis, Consulmer, ExpressVu and Gardium), also for General Motors Canada (GMC, Buick) and Mondex.
Media research for the media department and specific clients (Radio Canada, Showbizz.net, Bell Canada, General Motors, Dairy Farmers of Canada, etc...)
Media planner & media research specialist

Media Buying Services

(Public Company; 501-1000 employees; Marketing and Advertising industry)

June 1996 — August 1998 (2 years 3 months)

Media planning & buying for Michelin North America, CFCF-12, Cantel AT&T, Nautilus Plus, Zoom Media, Henry Birks & Sons, Paramount Pictures, etc...
Media research for CFCF-12.
Sondeur et recruteur

Saine Marketing

(Market Research industry)

1994 — 1996 (2 years )

Performe phone surveys, recruite people for focus groups, take notes during focus groups, host focus groups, performe secondary research. (part-time during university)

Samuel Parent’s Education

Center for Sales Strategy

Talent Focused Management , Management , 2008 — 2008
The Compliance Center

WHMIS , Workplace Hazardous Materials Information System , 2008 — 2008
Corus University (corporate training)

Marketing , Negociations, Powerful Presentation Skills , 2005 — 2006

These were 1 day practical & applied training courses: Negotiations (Feb.06), Powerful Presentation Skills (Apr.05).
Concordia University

bach , Commerce - Marketing , 1993 — 1996