Gus Sertage

Current

chief Sales Evangelist (gus@nextaction2.com) at nextaction 2.0 Inc

Past

Business Developer Partner at Arixia Consulting
Vice President & Sales Marketing at Global Alliance
CEO at Premier Livery

Vice President & Co Founder at LiverySystem Solution

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1 more...

Education

Wings Business Coaching, LLC
FranklinCovey Group
Robert Fritz

The Wedge Group
Peter Droubey Consulting
Huthwaite’s
Robert Fritz
DavidCo
Dale Carnegie
NLP Seminar Group International
FranklinCovey Group
NLP, Association, Michael Hall, Richard Bandler and Robert Dilts
Dilts Strategy Group
FranklinCovey Group
FranklinCovey Group
Anthony Robbins Institute
The Ken Blanchard Companies®
Dilts Strategy Group
The Ken Blanchard Companies®
Ryerson University
Universidad ORT Uruguay
Center of Traveling Salesman
Dale Carnegie Argentina

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20 more...

Recommended

10 people have recommended Gus

Connections

500+ connections

Industry

Management Consulting

Gus Sertage’s Summary

www.nextaction2.com Lead Generation that works.
We are a sales training and performance coaching company
Using the Wedge sales process and the Managerial Moment of Truth process, to help companies achieve more Predictable Sales Results

• Improve Win Rate
• Reduce Sales Cycle
• Reduce Cost of Sales

We usually work with financial services companies Ameriprise, Morgan Stanley, Bank of Mexico, Fidelity Canada, Royal Bank etc ...
Two ways to increase your bottom line: Cut your Cost or Generate more Business Leads.

OUR FORMULA:

Activity-Based Prospecting + Effective Sales Process+ Discipline = Business Grow and Predictable Sales Results.

Powered by desire, vision and 20 years of selling success, Gus Sertage and his team, drives people to succeed. Ask anyone who has seen him in action and you'll hear words like "High Energy", "Compelling" , "Very Persuasive." and "Pain in Ass"

Gus,through out his career has deal with clients such American Express,UBS, AstraZeneca, BMG, Sony Pictures, Universal Studios, Dell, Ottawa Senator and Miramax Entertaiment.

Gus believes that nothing happens until someone sell something, proud member of the sales Web 2.0 communities and a third generation salesman.

Gus Sertage’s Specialties:

• Full Service Webinar Production for Lead Generation
• B2B Lead Generation, Lead Management
• Customize corporate & individual Sales Training.
• We identify gaps on sales process and correct deficiencies
• Expertise and lead a sales project for your organization
• Sales process and sales tools evaluation and creation
• New business development
• Strategic Alliances development
• Sales Channel development
• Individual sales rep coaching
• Sales Manager collaboration

Gus Sertage’s Experience

chief Sales Evangelist (gus@nextaction2.com)

nextaction 2.0 Inc

(Privately Held; 1-10 employees; Management Consulting industry)

November 2005 — Present (4 years 2 months)

nextAction 2.0 helps companies and individuals that compete for high-value business-to-business sales develop strategies, processes and skills to consistently win business – especially when the sales process is complex and the marketplace demanding. We are a boutique sales performance consulting and training firm.
In simple terms we are behavior modification experts 800-975-7182 ext 701
Business Developer Partner

Arixia Consulting

(Partnership; 1-10 employees; Marketing and Advertising industry)

August 2004 — February 2006 (1 year 7 months)

Arixia Consulting is a leading Internet Marketing Agency serving customers worldwide. We combine agency services with world-class campaign execution to deliver superior marketing results for our clients.

The company's marketing platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications.

The company creates and executes campaigns across multiple media channels including:

* Search Engine Optimization
* Pay for Performance campaigns
* Personalized email
* Targeted web sites designs
* Banner advertising
* Affiliate marketing
* and direct mail (print).

Vision
Blaze new trails. Never follow conventional paths. Make each communication count and make each customer successful. Treat each employee as part of an extended family. Give back to the community through contributions of time and money.
Vice President & Sales Marketing

Global Alliance

(Privately Held; 51-200 employees; Transportation/Trucking/Railroad industry)

September 2003 — June 2005 (1 year 10 months)

Global Alliance, a privately-held Canadian Company, was created in 2003 from the merger of two of Canada's most respected transportation companies - Personelle Limousine Ltd. and Premier Livery Inc. From an airport ride for a single traveler to large event transportation coordination services, Global Alliance welcomes the opportunity to be your worldwide transportation partner.
CEO

Premier Livery

(Privately Held; 1-10 employees; Transportation/Trucking/Railroad industry)

January 1996 — September 2003 (7 years 9 months)
Vice President & Co Founder

LiverySystem Solution

(Privately Held; 1-10 employees; Computer Software industry)

June 1998 — April 2001 (2 years 11 months)

Develop the first windows base CRM for the transportation and car service industry

Gus Sertage’s Education

Wings Business Coaching, LLC

Get Clients NOW!™ Licensed Facilitator 2008 — 2008

THE PROGRAM CONSISTS OF...

►A three-hour seminar delivered to a group of 2-20 people, in one live session or two 90-minute teleclasses
► Follow-up group coaching sessions conducted with teams of 2-10 participants, live or by teleclass
►A road-tested system for creating a customized, reusable sales and marketing plan
►A toolkit of proven marketing techniques for the group to implement
FranklinCovey Group

The 4 Disciplines of Execution,by Stephen R. Covey 2007 — 2007

The Four Disciplines of Execution provides answers to the greatest challenges facing today's workforce. Each discipline includes a principle, old thinking, new thinking, and a metaphor to further clarify the learning.
* Focus on the Wildly Important
* Create a compelling scoreboard
* Translate lofty goals into specific actions
* Hold each other accountable—All of the time
Robert Fritz

MMOT , Certified MMOT Consultant , 2006 — 2006

MMOT build capacity to have truthful, effective discussions at all levels defines organization, employees, suppliers and customers. The capacity for honest, direct conversation fuels success, and when it is in short supply, can lead to erroneous decisions, diminished performance, strained relations and missed objectives.

MMOT is a four steps conversation process.
The Wedge Group

Certified Sales trainer 2006 — 2006

Train to deliver the following programs:

- The Wedge
- Million Dollar Producer
- Red Hot Introductions
- Sales Leadership Conference
Peter Droubey Consulting

The Professional Sales Training Series 2005 — 2006

Mega Sales: The Professional Sales Training Series, the most comprehensive sales training course in the market today, is a 30-lesson, action-oriented course designed to coach and mentor you to much higher levels of success in your sales career.

Peter Droubay is an energetic speaker and corporate trainer who has given over 3,000 workshops, classes and speeches.

Activities and Societies:

Later Anthony Robbins, the internationally renowned author, speaker and business consultant, recruited Pete to be a part of, and eventually manage and train, his sales teams around the country. For eight years he was president of Anthony Robbins & Associates. He now owns Ultimate Performance Sales Consulting, Inc., a Northern California corporate training company as well as Salestrainer.com, a company that produces and markets business-training products around the world.
Huthwaite’s

SPIN Selling® Workshop 2005 — 2005

The SPIN Selling Public Workshop was designed for sales professionals from companies of all sizes. You will benefit greatly if you:

* are involved in major or complex sales
* want to differentiate yourself from your competition
* want to sell on value, and not on price

Or if you are:

@ A corporate trainer looking for a research-based sales training program which you can recommend to senior management
@ Marketing, Product Management or Customer Service professional working in a company already selling using the SPIN model

Activities and Societies:

Thousands of sales professionals have strengthened their ability to connect with customers and close more business by attending our SPIN Selling Public Workshop. Simply put, this workshop will teach your sales team how to increase the productivity and effectiveness of their sales calls
Robert Fritz

The Fundamentals of Structural Thinking 2005 — 2005

Robert and Rosalind Fritz teach Structural Consulting. During my training, I learned new thinking techniques, to understand the major principles of Structural dynamics, practice the rigor, and engage in exhilarating exercises with other participants. I also learned Robert Fritz' technique for Digital Decision Making which will enable me to discern enigmatic situations with a clarity that is laser-like and potent
DavidCo

Project Management Program 2004 — 2005

GTD is the popular shorthand for "Getting Things Done", work-life management system and book by David Allen that transforms personal overwhelm and overload into an integrated system of stress-free productivity.
Dale Carnegie

Business Coaching 2004 — 2004

Co-op Business Coach for:
Dale Carnegie Course
Sales Advantage
High Impact Presentations
NLP Seminar Group International

Certified , Persuasion Engineering , 2003 — 2003

For the past 25+ years, Richard Bandler has dedicated himself to developing new ideas, tools, techniques and true models for the advancement of human evolution. For the past 15+ years, John has been training people in Fortune 100 companies. In the last few years, Richard has created Design Human Engineering™ as the next step in the evolution of NLP™. In addition, he has been teaching professionals in every field to master their field. Design Human Engineering™ is Richard's combination of how to engineer your own brain into that design that will have you be your best, simply and purely.

Then add the Patterns of Persuasion™ that he has taught to so many thousands of others to use successfully in their own businesses and personal lives. Toss in John's best kept sales/business and consulting and selling strategies and knowledge of how to fine tune your language with precision.
FranklinCovey Group

Strategic Planning- Business Think 2002 — 2003
NLP, Association, Michael Hall, Richard Bandler and Robert Dilts

"Neuro-Linguistic Programming™ (NLP™) 1986 — 2003

"Neuro-Linguistic Programming™ (NLP™) is defined as the study of the structure of subjective experience the belief that all behavior has structure....Neuro-Linguistic Programming™ was specifically created in order to allow us to do magic by creating new ways of understanding how verbal and non-verbal communication affect the human brain.
Dilts Strategy Group

Certified , Sleight of Mouth , 2002 — 2002

The mission of the Dilts Strategy Group is to bring together proven business criteria with strategic knowledge to help companies grow and succeed. With the dawn of the Internet revolution and the continuing globalization of business, such proven strategies have become essential in order for organizations to survive and succeed in making the transition to the new business paradigm.

Activities and Societies:

NLP Sleight of Mouth
A very powerful set of re framing patterns, called Sleight of Mouth, was developed by Robert Dilts through modeling the verbal patterns of people such as Milton Erickson, Virgina Satir and Gregory Bateson
FranklinCovey Group

The 7 Habits of Highly Effective People Signature Program 2002 — 2002

Based on the No. 1 best-selling business book by Stephen R. Covey, The 7 Habits of Highly Effective People® workshop I learned how to embrace its principles and dramatically increase effectiveness on my job and in my life.

Activities and Societies:

An intensive, three-day workshop that provides participants with a robust and tactical implementation plan to fully integrate The 7 Habits into their lives. Designed for anyone looking to become a more effective person—regardless of your occupation, position, or stage in life.
FranklinCovey Group

Planning System 2002 — 2002

The FranklinCovey Planning System includes the essential resources needed to manage all my information, focus on and execute top business priorities, and increase professional and personal effectiveness.
Anthony Robbins Institute

Power to InfluenceThe Sales Mastery Course, 2001 — 2001

Sales training, programs and services modeled after the "best practices" of top performing sales people and sales forces worldwide combined with Tony Robbins' peak performance concepts.
The Ken Blanchard Companies®

Whale Done!® The Power of Positive Relationships 2000 — 2000

Whale Done!® The Power of Positive Relationships highlights how catching people doing things right and redirecting negative behavior are two of the most effective tools to increase productivity, build trust, create high commitment and motivation, retain your best workers, promote positive customer relationships, and sustain your competitive advantage. The basics of Whale Done! are described with an emphasis on the first key principle—Building Trust. The ABCs of Performance Management—Activators, Behaviors, and Consequences—are defined and experienced through case studies.
Dilts Strategy Group

Strategies of Genius , NLP-Advance , 1999 — 1999

Robert Dilts recently established Journey to Genius Productions to provide tools to help people to learn and apply the Strategies of Genius in order to enrich their own personal and professional lives. Robert studied the creative thinking processes of some of the world's greatest geniuses; including Aristotle, Walt Disney, Wolfgang Amadeus Mozart, Albert Einstein, Sigmund Freud, Leonardo da Vinci and Nikola Tesla. Using the behavioral modeling technology of NLP, Robert identified some of the critical success factors that can help to stimulate and draw out more of the natural genius in each of us. Over the past decade, Robert has been forming these factors into step-by-step procedures and thinking tools that allow you to organize your own thoughts using the basic strategies that are common to all geniuses
The Ken Blanchard Companies®

The One Minute Manager® 1999 — 1999

Effective leadership begins with clear agreements up front along with some simple but powerful truths in supporting those agreements. However, these are often taken for granted.
* Goal setting
* Praising
* Redirecting and reprimanding
Ryerson University

Psychology , Linguistics, Industrial Psychology , 1990 — 1994
Universidad ORT Uruguay

Computer Science 1985 — 1988
Center of Traveling Salesman

Sales Management 1986 — 1987

A full-time ten months certificate program on critical sales skills: Accounting, Sales, Marketing, Law, Public Speaking and Presentations
Dale Carnegie Argentina

Coaching Program 1983 — 1983

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This course will help you master the capabilities demanded in today's tough business environment. You'll learn to strengthen interpersonal relationships, manage stress and handle fast-changing workplace conditions. You'll be better equipped to perform as a persuasive communicator, problem-solver and focused leader. And you'll develop a take-charge attitude initiated with confidence and enthusiasm.

Additional Information

Gus Sertage’s Interests:

Sales Trainer,Lead Response Management,Organizational Consulting, strategic planning,CSO Insights, customer relationship management , CRM Software, sales training, branding, online business, Search Engine Marketing, soccer, Mix Martial Arts, kids,dog, structural consulting, NLP, Antrophology, reading, Sales Workstyle Management, CEM, CRM, new startup, Improv Comedy, Club.isales, Landslide, salesgenie, genius.com, salesforce.com, The Experience Economy,lead generation, Web 2.0, Real Estate investment, Microsoft CRM, Goldmine, Act!, Dorvaris, Sales 2.0, Aberdeen Group, BCG,Marketing Serpa, IBM, Lead Management, Cold Calling, Podcasting, Enterprise 2.0, info 2.0, Knowledge 2.0, Sales 2.0 conference, Eloqua, Vtrend, Don Tapscott, Wikinomis, Wikis, On24, Webinars, eMarketer, Mashable, Omniture, Insidesales, Anthony Robbins, Dale Carnegie Business Group, Donald Trump, Get Clients Now, David Allen, Business Objects, GTD, Next Action, Sales Trainer, Avidian,Prophet 5.0, Back-of-the-Napkin

Gus Sertage’s Groups:

Past Clients:
American Express, AstraZeneca, Re/Max Canada, Sony BMG, Dell, Royal Bank of Canada, Trimark Mutual Funds, Chubb Insurance, GE Capital, Ameriprise, UBS, Scotia Bank, CIBC-Mellon, Four Season Hotel, GMP, Accenture, Dale Carnegie Corporation, Andersen Consulting, Mortgage Intelligence