Roy McClean

Current

• CEO at Custom Fit Communications Group Inc.

Past

• Sales & Marketing Manager at Blackcomb Mountain
• General Manager at Coast Mountain Outdoor School
• Director of Marketing at Snow Valley Resort

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Education

• The University of British Columbia
• Simon Fraser University
• McMaster University

• Brock University

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1 more...

Recommended

15 people have recommended Roy

Connections

157 connections

Industry

Online Media

Websites

• Custom Fit Online Solutions
• Web Results Advisor
• FOCUS Marketing Intelligence

Roy McClean’s Summary

25+ years of Marketing and Senior Management Experience. Mostly in the Hospitality & Recreation Industries.

Presently enrolled with University of California Irvine in their 'Web Intelligence' program.

Roy McClean’s Specialties:

Internet Marketing, Marketing, Web Analytics, Research, Strategic Planning, Brand Development, Management & Leadership

Roy McClean’s Experience

• CEO

  Custom Fit Communications Group Inc.

  (Online Media industry)

  November 1995 — Present (14 years 2 months)

  Custom Fit Communications Group has 2 divisions:
  Custom Fit Online Solutions specializes in Internet Marketing and E-commerce & Web Development. We recently have included Web Analytics to our portfolio of services. FOCUS Marketing & Business Intelligence specializes in Strategic Planning and Qualitative & Quantitative Business Research.

• Sales & Marketing Manager

  Blackcomb Mountain

  (Recreational Facilities and Services industry)

  1993 — 1995 (2 years )

  Overview marketing planning; development and implementation of marketing programs and advertising; managed 105 sales/customer service staff

• General Manager

  Coast Mountain Outdoor School

  (Recreational Facilities and Services industry)

  1990 — 1993 (3 years )

  Managed Outdoor Recreation site; in charge of management, marketing, sales, operations.

• Director of Marketing

  Snow Valley Resort

  (Recreational Facilities and Services industry)

  1982 — 1990 (8 years )

  Overview marketing planning; development and implementation of marketing programs and advertising; managed 25 sales/customer service staff plus ski patrol

Roy McClean’s Education

• The University of British Columbia

  Award of Achievement , Web Analytics , 2005 — 2007

• Simon Fraser University

  Award of Achievement , Strategic Planning , 1993 — 1993

• McMaster University

  Award of Achievement , Strategic Planning , 1989 — 1989

• Brock University

  Hons. BA , Social Sciences/Computer Science , 1977 — 1982

  International Internet Marketing Association Certification, University of British Columbia Web Analytics Program, Strategic Planning Certification (Simon Fraser University, McMaster University), Hockey Canada - Coach Level 3, Trainer/Safety Certification, Canadian Ski Instructors Association - Level 3 Teaching

  Activities and Societies:

  Director - Pemberton Chamber, Tourism Pemberton, Ontario Ski Resorts Association, Huronia Tourism Association, Georgian Lakelands Tourism Association

Additional Information

Roy McClean’s Websites:

• Custom Fit Online Solutions
• Web Results Advisor
• FOCUS Marketing Intelligence

Roy McClean’s Interests:

Family, Internet Marketing, Copywriting, Hockey, Skiing, Golf, Web Analytics, Management, Teaching & Consulting. Presently enrolled in University of California Irvine's 'Web Intelligence' Program

Roy McClean’s Groups:

Web Analytics Association, International Internet Marketing Association, SEMPO (Search Engine Marketing Professionals Organization), Whistler Chamber, Tourism Whistler, Pemberton Chamber, Tourism Pemberton, Inside Edge

•    Web Analytics Demystified
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    International Internet Marketing Association
•    Web Analytics Association
•    TopLinked.com (Open Networkers)
•    The Internet Marketing Conference (IMC) Group
•    University of British Columbia (UBC) Alumni
•    Online Lead Generation
•    Online Lead Generation Community
•    MarketingProfs
•    The Whistler Business Collective
•    B2B Conversion Optimization Network
•    Consumer Marketing (BtoC) Conversion Optimization Network
•    Brock University Alumni
•    Internet Marketing Conference (IMC) Vancouver

Roy McClean’s Honors:

University of British Columbia - Web Analytics Association Graduate; Certified Internet Marketing & Business Consultant - International Internet Marketing Association; Ski Area Management Award - Print Material Development, Whistler Minor Hockey Association Coach of the Year; B.A. 1st Class Honours and Achievements of Distinction at Brock University

Roy McClean’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch