
Social Media Strategist / Consultant at West17Media
Calgary, Canada Area

Social Media Strategist / Consultant at West17Media
Calgary, Canada Area
► With 10 years Online Marketing experience (on two Continents), I bring a proven ability to analyze, interpret, and communicate tactical and strategic information to businesses, in a variety of environments including both geographical and cultural challenges.
► Professional speaker on Social Media trends, applications and related Marketing Accountability, I am often invited to speak at Conferences, Workshops and Seminars internationally.
► Founded West17Media in 1998 to help businesses get online, and since 2007 we have focused purely on social media working recently with Mighty Mouth Media as a collaborative group of experts to develop innovative new social media strategies.
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(Privately Held; Marketing and Advertising industry)
September 2009 — Present (4 months)
Provide strategic and tactical advice to clients looking to integrate social media within their existing marketing strategy. As well I speak professionally on behalf of West17Media about social media marketing accountability methods, tools and experiences.
Major clients:
Bow Valley Builders and Developers Association, Scott|Hall LLB and Kawa Espresso Bar.
+ Calgary Technologies Inc - Social Media Marketing – How to engage with your customers online - Calgary, Canada (Sept 2009)
+ Scott|Hall LLB - Social Media for Lawyers - How can lawyers use social media to effectively marketing their professional services (Sept 2009)
+ Bow Valley Builders and Developers Association - How to Engage with Your Customers Online - Canmore, Canada (Sept 2009)
+ Calgary Twestival II (calgary.twestival.com) - Twitter Event for Calgary, Canada (Sept 2009)
(Privately Held; Online Media industry)
February 2009 — September 2009 (8 months)
Role
Vision, strategy and business development for Canada and Non-US business.
Clients
New Horizons, AVAC, Business of Performance, Kawa, Cochrane Chamber of Commerce, etc.
Speaker
+ Cochrane Chamber of Commerce - Social Media 101 Workshop - Cochrane, Canada (Aug 2009)
+ New Horizons International Conference - Twitter for Business Session - Las Vegas USA (Aug 2009)
(Online Media industry)
September 2007 — March 2009 (1 year 7 months)
+ Social Media Q&A Session, The London Business Strategy and Networking Group, London, UK (Sept 2007
+ The Internet is "Local", The London Business Strategy and Networking Group, London, UK (April 2008)
+ Social Media 101 Seminar, Creative Herts, Hatfield, UK (July 2007)
+ Social Media 101 (Twitter), Third Tuesday, Calgary, Canada (Nov 2008)
+Twestival (twestival.com) - Twitter Event for Calgary, raised nearly $1,000 & was mentioned or interviewed by traditional media outlets.
(Online Media industry)
April 2007 — March 2009 (2 years )
Helping companies leverage the Internet to market their products. Services I provide are; Website optimisation, Social Media, Online Promotion, Strategic Planning & Project Management.
During this period I worked with large institutions & small startups.
+ Royal Veterinary College - Lead their Intranet & Recruitment re-development.
+ Creative Connexions - Lead the development & launch of their website into three countries including supporting Mandarin.
+ Stonefish - A specialist recruitment software developer asked me to write a SLA and T&C Contract to use with their clients.
+ Twitblogs - The Marketing & Communications advisor that helped to generate over 30,000 unique visitors within our first 24hrs of launch.
I have been mentioned in the Calgary Herald, on CityTV, CBC Radio and industry sites TechCrunch, Mashable and Louis Gray.
(Educational Institution; Higher Education industry)
January 2005 — February 2007 (2 years 2 months)
(Educational Institution; Higher Education industry)
January 2005 — September 2005 (9 months)
(Sole Proprietorship; Myself Only; Internet industry)
May 2001 — October 2004 (3 years 6 months)
(Public Company; 51-200 employees; CY; Information Technology and Services industry)
January 2000 — July 2001 (1 year 7 months)
Lead teams in early product development, liase with the business development team in the creation of formalised business plans, provide strategic information to the VPs on changes and trend occuring within the Internet industry.
Senior negotiator on high profile external partnerships of a technical nature ex. Akamai, Shaw Cable, Telus, etc.
Advisor to company executive.
(Partnership; 1-10 employees; Internet industry)
April 1998 — August 2000 (2 years 5 months)
x-country skiing, rock climbing, cooking, travelling. I also enjoy discussing politics, finance, marketing and public policy.