Roger Kondrat

Online Marketing Strategist, Marketing Speaker

Location: Calgary, Alberta, Canada (Calgary, Canada Area)
Industry: Marketing and Advertising

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Roger Kondrat's Overview

Current

Online Marketing Strategist | Director at West17Media

Past

Director at Digital Alberta
Event Speaker and Workshops at West17 Media
[Contract] Director of Marketing at ClickSpace Interactive Inc.

Consulting Partner at MightyMouthMedia
(UK) Web Innovation and Online Marketing Consultant at West17 Media
Web Advisor at University of Hertfordshire
Project Coordinator at University of Hertfordshire
IT Web/Network Consultant at Coyote Networks
Research and Development at Cybersurf Corporation
Managing Director at West17Media

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Education

University of Hertfordshire

Recommendations

24 people have recommended Roger

Connections

500+ connections

Websites

I'm Director of Strategy for West17Media, a online marketing agency.  

My job at West17Media is to make the money clients spend on digital products e.g. websites, videos, paid ads, and search engine optimization (to name a few) turn in to more revenue and improved growth for the client.

In the past year we have had some amazing successes, few of which were quite a amazing in their results.

One client I worked with locally grew his business 110% as of November 2011. We worked with him for 12 months as of November and we continue to improve his profit margins and his total revenue. We provided him with copywriting, a website and search marketing (SEO) during this period and as of December 2011 we will be launching his first email marketing campaign.

Another client was one of the top real estate agencies in the Indianapolis and we moved her business into the #1 spot for several keywords all of which we targeted over a period of 6 months. That client continues to work with us and is reviewing the possibility of expanding our services provided by including email marketing. An area that was a strategic source in our ability to both win the work and keep it was our mastery with Google Analytics.

Finally we recently worked with a new kind of client (an engineering firm) on their communications priorities and clarifying their messaging. It was a great experience because not only were they extremely happy with our speed and flexibility, but we (them and us) were quite proud of the results.

Bottomline, I love what I do! From Social Media to Online Paid ads, my track record and that of the teams is awesome and if you are interested you should contact me directly and we can talk about how our organization and yours can work together to make your business more successful.

Cheers
Roger

Specialties

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Online Marketing Strategist | Director

West17Media

Privately Held; Myself Only; Marketing and Advertising industry

September 2009 – Present (2 years 9 months) Calgary, Canada Area

Provide strategic and tactical advice to clients looking to integrate online marketing to their business growth tools. As well I speak professionally on behalf of West17Media about social media marketing, measurement methods, tools and experiences.

Clients (Summary):
Dr Crowhurst, Creative Connexions, New Horizons Computer Training,, Experience You, HometoIndy, Jayman MasterBuilder, Bow Valley Builders and Developers Association, Scott|Hall LLB and Rocky Mountain Computer Repair

Speaker/Lectures (not updated regularly)
+ SAIT [Marketing programme] - Inbound Marketing class (Oct 2009 & March 2010)
+ Social Media Breakfast - Real Time Marketing - Building your brand on a budget (2010)
+ Social Media Innovation Summit - Real Time Web - The Third Leg of Marketing - Calgary, Canada (2009)
+ Calgary Technologies Inc - Social Media Marketing – How to engage with your customers online - Calgary, Canada (2009)
+ Scott|Hall LLB - Social Media for Lawyers - How can lawyers use social media to effectively marketing their professional services (2009)
+ Bow Valley Builders and Developers Association - How to Engage with Your Customers Online - Canmore, Canada (2009)
+ Cochrane Chamber of Commerce - Social Media 101 Workshop - Cochrane, Canada (Aug 2009)
+ New Horizons International Conference - Twitter for Business Session - Las Vegas USA (Aug 2009)

Director

Digital Alberta

Nonprofit; Myself Only; Nonprofit Organization Management industry

March 2010 – October 2011 (1 year 8 months)

The startup/digital scene in Alberta is pretty small. I accepted a board position with Digital Alberta to help grow and develop a more geographically representative membership.

Digital Alberta creates and supports some amazing programs, hosts a number of networking events though out the year. We also have mentor opportunities and recruitment support.

Every year we add new opportunities for our members to get value from Digital Alberta and I look forward to contributing my time.

Event Speaker and Workshops

West17 Media

Privately Held; Myself Only; Marketing and Advertising industry

September 2007 – September 2011 (4 years 1 month)

+ Social Media Q&A Session, The London Business Strategy and Networking Group, London, UK (Sept 2007
+ The Internet is "Local", The London Business Strategy and Networking Group, London, UK (April 2008)
+ Social Media 101 Seminar, Creative Herts, Hatfield, UK (July 2007)
+ Social Media 101 (Twitter), Third Tuesday, Calgary, Canada (Nov 2008)
+Twestival (twestival.com) - Twitter Event for Calgary, raised nearly $1,000 & was mentioned or interviewed by traditional media outlets.

[Contract] Director of Marketing

ClickSpace Interactive Inc.

Privately Held; 11-50 employees; Internet industry

March 2010 – May 2010 (3 months)

Provide strategic and tactical advice for their clients and internal communications.

In addition here are a few other items I contributed:
- Delivered a Corporate Marketing Strategy
- Delivered a Marketing Calendar
- Supported Interactive and Campaign teams with marketing support and advice.
- Sales support

Consulting Partner

MightyMouthMedia

Privately Held; 1-10 employees; Online Media industry

February 2009 – September 2009 (8 months)

**This company became West17Media**
**See West17Media for more information**

Role
Vision, strategy and business development for Canada and Non-US business.

(UK) Web Innovation and Online Marketing Consultant

West17 Media

April 2007 – March 2009 (2 years)

Helping companies leverage the Internet to market their products. Services I provide are; Website optimisation, Social Media, Online Promotion, Strategic Planning & Project Management.

During this period I worked with large institutions & small startups.

+ Royal Veterinary College - Lead their Intranet & Recruitment re-development.
+ Creative Connexions - Lead the development & launch of their website into three countries including supporting Mandarin.
+ Stonefish - A specialist recruitment software developer asked me to write a SLA and T&C Contract to use with their clients.
+ Twitblogs - The Marketing & Communications advisor that helped to generate over 30,000 unique visitors within our first 24hrs of launch.

I have been mentioned in the Calgary Herald, on CityTV, CBC Radio and industry sites TechCrunch, Mashable and Louis Gray.

Web Advisor

University of Hertfordshire

Educational Institution; 1001-5000 employees; Higher Education industry

January 2005 – February 2007 (2 years 2 months)

Supported the university's roll out of new web-based HR products such as a new staff data management system, new internal communication tools ex. wiki's and managed the re-development of their entire recruitment system and content.

Project Coordinator

University of Hertfordshire

Educational Institution; 1001-5000 employees; Higher Education industry

January 2005 – September 2005 (9 months)

Small web-based projects, moving from department to department.

*First job in the UK*

IT Web/Network Consultant

Coyote Networks

May 2001 – October 2004 (3 years 6 months)

Supported small and large organizations desktop and network/internet tools and technology.

Major client of note was the Calgary Board of Education (CBE).

Research and Development

Cybersurf Corporation

January 2000 – July 2001 (1 year 7 months)

Lead teams in early product development, liase with the business development team in the creation of formalised business plans, provide strategic information to the VPs on changes and trend occuring within the Internet industry.

Senior negotiator on high profile external partnerships of a technical nature ex. Akamai, Shaw Cable, Telus, etc.

Advisor to company executive.

Managing Director

West17Media

Privately Held; Myself Only; Marketing and Advertising industry

April 1998 – August 2000 (2 years 5 months) Calgary, Canada

Provided businesses with their first blush of the Internet by convincing them to get online and use the web as a marketing vehicle for their products and services.

The Naked Label
- January 2012 to May 2012
Team Members: Roger Kondrat, Marie Poulin, Briana Southward

An amazing new content network for nutritionists to promote their skills, products and services while offering amazing news, information and programs to the masses that need solid valid and trusted information.