Demand-Generation & Conversion Optimization Strategist at WiderFunnel.com
Vancouver, Canada Area
- Current
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- President & Co-Founder, Conversion Strategist at WiderFunnel Marketing
- Past
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- President at Hirsch Strategies
- Senior Vice President, Managing Director at PROXIMITY CANADA, member of BBDO Worldwide
- Director, eMarketing Solutions at Pivotal Corporation
2 more...
- Education
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- MBA, University of British Columbia
- BA, University of British Columbia
- Recommended
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1 person has recommended Raquel - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Raquel Hirsch’s Summary
Focused on delivering measurable business value: Developing and executing demand-generation strategies and plans that accelerate the growth of the qualified sales pipeline; online traffic Conversion Optimization; maximizing marketing ROI; optimizing the use of CRM technology; enabling sales by narrowing the gap between Sales and Marketing.
Experienced working primarily with Sales and Marketing executives in high-tech, real estate and travel/hospitality companies who are dissatisfied with 1. the results of their demand-creation investments; 2. the misalignment between the Sales and Marketing functions; and 3. the under-performance of their CRM technology.
Software-agnostic, oriented towards the strategies and tactics that optimize existing sales and marketing technologies and drive the acquisition and/or outsourcing of the right new sales and marketing technologies. Results accomplished through proprietary planning tools; strong CRM, direct marketing and interactive marketing expertise; and an extensive network of vendor relationships.
Google Website Optimizer Authorized Consultant (WOAC)
Raquel Hirsch’s Specialties:
High-tech, Real Estate. BtoB Demand-Generation; BtoC online Marketing; CRM; Landing Page Conversion Optimization; SEO; eMail; eCommerce; Direct Mail; Social and technological networking; Marketing Strategy, Planning and Budgeting; management; teaching, coaching; mentoring; business strategy, direct marketing, online marketing, marketing expertise; and an extensive network of vendor relationships. Google Website Optimizer Authorized Consultant (WOAC). Public Speaking. Multilingual (5).
