Rani MacInnes

Rani MacInnes

Project Management Consultant & Entrepreneur

Vancouver, Canada Area

Current
  • Founder at Muttnik Inc. & Dogs in Vancouver
Past
  • Community Outreach Manager at University of Calgary External Relations
  • Sr. Producer at DDB Canada Tribal
  • Principal / Owner at kaBam Web Recruiting
  • Sr. Producer at CBC Radio 3
  • Sr. Project Manager at Blast Radius
  • Project Manager at Columbus Group - now Telus
  • Project Manager, Master's Internship at Avenue Publications Calgary
  • Producer at APASE
Education
  • Animal Behavior College
  • Simon Fraser University
  • UBC
Connections
128 connections
Industry
Consumer Services
Websites

Rani MacInnes’s Summary

Core Leadership Qualifications

Marketing & Communications | Interactive 360 Process Development | Senior Project & Account Management | Staff Training Coaching & Management | Entrepreneurial | Team Building & Leadership | Account Development & Retention | Global Brands

Extensive senior management and project management experience in marketing, communication and interactive for global brands including projects up to one million dollars.

Excellence in relationship building, superior communication skills and award winning design. Actively involved in interactive design, social media, communications, advertising and marketing for local and global brands.

Passionate about mentorship coaching and leading teams.

Graduate Fellow, Master of Publishing. International awards for design include Gold Clio and an EMMY.

Ten years in the non-profit sector. Direct experience in post-secondary.

Rani MacInnes’s Specialties:

Event management, project management, community relations


Rani MacInnes’s Experience

  • Founder

    Muttnik Inc. & Dogs in Vancouver

    (Consumer Services industry)

    September 2006Present (3 years 4 months)

    Muttnik is a unique dog-loving company solely dedicated to the health and well being of dogs.

    • Founder of a unique dog-loving franchise company solely dedicated to the health and well being of dogs. Includes development of a canine community website with over 250 companies listed. Grew company to 250k in annual revenues in both Alberta & BC

    • Marketing, branding, communication strategy, social media including Twitter (3000+followers), Facebook and Google AdWords, team recruiting and leadership

  • Community Outreach Manager

    University of Calgary External Relations

    (Higher Education industry)

    September 2005September 2006 (1 year 1 month)

    Senior event management, project management, community engagement.

    • Responsible for developing external key stakeholder relationships to bring more exposure to the U of C within the community
    • Identify and create new opportunities with current and new stakeholders to educate and foster long standing relationships with the university
    • Provide the community with achievements and progress reports from the university in the form of relevant events and program messaging
    • Liaise with university professors bridging faculty involvement in a variety of community events and forums
    • Manage the entire event chain from initial event concept to creative direction, collateral development, event delivery and evaluation – lead project/account manager
    • Work closely and collaboratively with Alumni and Media Relations in the development and deployment of events and programs

  • Sr. Producer

    DDB Canada Tribal

    (Marketing and Advertising industry)

    January 2003June 2005 (2 years 6 months)

    • Lead project manager on a multitude of global brands including Destina, McDonald’s, Unilever, Clorox, Canadian Tourism Commission, Hertz, Cara Foods
    • Project control, client liaison and reporting
    • Client strategy, innovation, communication planning and media integration
    • Timeline and budget control, day-to-day operations and scope management

  • Principal / Owner

    kaBam Web Recruiting

    (Internet industry)

    20012004 (3 years )

  • Sr. Producer

    CBC Radio 3

    (Government Agency; Broadcast Media industry)

    March 2001October 2002 (1 year 8 months)

    Producer/Project Manager/Team Lead for www.cbc4kids.com and www.120seconds.com
    • Responsible for managing and running CBC’s national child & youth entertainment sites
    • Lead national team of designers and freelancers to produce award-winning content for 120 and CBC4Kids.com
    • Lead PM for national redesign and launch of CBC’s award-winning kids site
    • Manage fiscal budget, reporting & Team Lead for CBC Radio 3
    • Chair of two national CBC committees: CBC.ca National Renewal Committee Co-Chair for Mandate and CBC National Kids Renewal Committee member for CBC4kids

  • Sr. Project Manager

    Blast Radius

    (Public Company; wpp; Internet industry)

    March 1999March 2001 (2 years 1 month)

    Senior Engagement Manager Nike Global / Senior Project Manager /
    Acting Director of Project Management
    • Senior manager of global web initiatives, predominantly with Nike.com
    • Managed client relationships, business development, timelines and budgets over one million USD, on time: 100% client satisfaction; project charter’s; client extranet strategy
    • Involved in strategic planning; business and creative document preparation; client discussion and sign-off; 3rd party integration and communication; technical integration experience; e-commerce strategy and integration; usability; process innovation company resource management and project resource allocation
    • Manager of a dedicated team of individuals managing career objectives, training, goal-setting, salary increases and bonus structure. Also involved in management of Blast Radius as a member of the management team

  • Project Manager

    Columbus Group - now Telus

    (Internet industry)

    19981999 (1 year )

    Project Manager, Corporate Web Publishing
    • Manager of corporate web development initiatives up to 750k
    • Proposal writing and budgetary responsibilities for all clients, project control, client liaison and reporting, client strategy and innovation

  • Project Manager, Master's Internship

    Avenue Publications Calgary

    (Publishing industry)

    19981998 (less than a year)

  • Producer

    APASE

    (Consumer Services industry)

    19951997 (2 years )


Rani MacInnes’s Education

  • Animal Behavior College

    Professional Dog Trainer , Animal Behaviour , 20082009

    The Animal Behavior College (ABC) Obedience Instructor Training Program is designed to provide it’s students with the knowledge necessary to teach dog owners the skills required to humanely and effectively train their own dogs. The Animal Behavior College Obedience Instructor Training Program curriculum emphasizes the understanding of canine problems as well as solutions using techniques based on decades of experience. This same experience has taught us that while it is important to understand the motivations behind a dog's behavior, exceptional obedience instructors must have a myriad of behavioral solutions at their disposal. Finally, we have endeavored to provide students with the tools that will allow them to become an effective communicator and teacher.

    Activities and Societies:
    Animal Behavior Colleges comprehensive curriculum is 11 stages long and expands over 800 pages. The first stages of the curriculum gives a strong foundation of academic and theoretical knowledge about dogs. Once a strong foundation has been established, students will be given the authorization to observe and participate in dog training sessions being taught by Mentor Trainers.
  • Simon Fraser University

    MPub , Masters of Publishing, Management , 19971999

    Simon Fraser University, 1999
    • Concentration in digital media
    • Graduate Fellow for 1999
    • The MPub program is the only program in Canada to offer a postgraduate degree in publishing, and is the country’s premier training ground for publishing professionals

    Activities and Societies:
    Graduate Fellowship Award
  • UBC

    BA , Anthropology, Museum Studies


Additional Information

Rani MacInnes’s Websites:

Rani MacInnes’s Interests:

Harp, Piano, Swimming, Hiking, Reading, Playing with my kiddies - Maxime and Luka.

Rani MacInnes’s Groups:

SFU Alumni Magazine Advisory Committee
Wired Woman Mentor
Career Awareness Committee, APEGBC

  •    Simon Fraser University Alumni
  •    University of British Columbia (UBC) Alumni
  •    Blast Radius Alumni
  •    CBC/Radio-Canada Alumni
  •    Mom Business Associates

Rani MacInnes’s Honors:

Graduate Fellow, SFU
Gold Clio, Nike
Communication Arts, Nike
Emma, 120seconds.com


Rani MacInnes’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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