
Director, Digital Strategy at CMEC Secretariat
Toronto, Canada Area

Director, Digital Strategy at CMEC Secretariat
Toronto, Canada Area
- Leadership experience in Marketing
- Ability to provide insightful observations & judgements in both strategic & executional situations
- Proven ability in project management and leading large cross functional teams
- Demonstrated analytical skills and ability to think strategically
- Excellent communications skills, both written and verbal (ability to effectively communicate in front of large groups of people)
- Solid partnering and creative problem solving skills
Fluently bilingual (French & English).
Hobbies: running, cinema, photography, cooking, swimming, sports.
advertising, account management, analytics, business development, insight and recommendations, marketing, media planning, new product development, product management, product architect (tactical), product planner (strategic), project management, relationship management, strategic partnerships, usability, user experience.
(Non-Profit; Machinery industry)
September 2008 — Present (1 year 4 months)
(Privately Held; Internet industry)
March 2007 — August 2008 (1 year 6 months)
(Marketing and Advertising industry)
September 2003 — March 2007 (3 years 7 months)
Freelance Account Director.
Foote, Cone & Belding, September 2003 – November 2004
Mindblossom, December 2004 – November 2005
MacLaren MRM, November 2005 – December 2005
Trapeze Media, December 2005 – March 2007
(Public Company; Broadcast Media industry)
December 2000 — August 2003 (2 years 9 months)
Dale Carnegie Training , Leadership , 2009
Dale Carnegie Course: Effective Communications & Human Relations
Award of Achievement in Web Analytics , Web Analytics , 2009
o Introduction to Web Analytics
o Web Analytics for Site Optimization
o Measuring Marketing Campaigns Online
o Creating and Managing the Analytical Business Culture
Practical Product Management Certified , Product Management , 2007
Project Management Professional (PMP) , Project Management , 2006
Certificate , Digital Arts , 2005
B.Sc. , Applied Math, Computer Science , 1992
Internet junkie, runner (first half-marathon in March 2008), swimmer, sports fanatic (big Habs fan), avid photographer, like to cook (courses at the George Brown’s Culinary Centre), traveler and entertainment gossip follower.