
Social Media Strategist at Maritz
Toronto, Canada Area

Social Media Strategist at Maritz
Toronto, Canada Area
Currently the Social Media Strategist at Maritz Canada, I provide business branding and social media consultancy services to the consumer and commercial markets, from small start-ups to Fortune 500 businesses.
I'm also the founder of the 12for12k Challenge, a social media-led charity initiative to help change the lives of millions in 2009 and beyond.
Some of my services include:
* Introduction to social media and social networking
* Value-based relationship building
* Implementing social tools into company strategies
* Short-term and long-term social planning
My background is in Commercial Marketing and Corporate Communication. I was a key part of UK communications leader British Telecom, where I was an integral part of the team that introduced Business First, a specialized service that resulted in over £100 million of new business.
One of the ways I help you grow your communities online and offline is through the value of communication and interaction. I help you and your employees understand social media and its role in your business. This includes social equity and the benefits of supporting your local community.
I hold a Bachelor’s Degree in English and an Associate of Marketing degree from the Chartered Institute of Marketing.
Business consulting, social media, press releases, community building, business relationships, branding, marketing.
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (4 months)
Lead strategy and Go To Market adoptions for Maritz Canada and clients.
Build and train/support in-house team of social media ambassadors.
Develop studies and workshops for internal/external use.
Define Maritz Canada as a thought leader in the digital space.
Adopt social media as complementary tactic alongside marcomms and business needs within Maritz Canada and clients.
(Marketing and Advertising industry)
December 2006 — September 2009 (2 years 10 months)
* Introduction to social media and social networking.
* Value-based relationship building.
* Implementing social tools into company strategies.
* Short-term and long-term social planning.
* Social mapping and strategy building.
* Employee workshops.
* Brand management and presence.
(Public Company; 10,001 or more employees; FDX; Package/Freight Delivery industry)
2003 — 2006 (3 years )
Responsible for over 300 accounts, including Fortune 500 companies.
Dealing with international insurance and liability for high-value company shipments. Monthly meetings with Director's of client companies to review performance and encourage new business.
(Privately Held; 11-50 employees; Financial Services industry)
2000 — 2003 (3 years )
Marketing Manager in charge of all company promotions and sales campaigns.
(Public Company; 10,001 or more employees; Telecommunications industry)
1997 — 2000 (3 years )
Corporate Account Manager responsible for over 250 corporate and business accounts; implementing new accounts
Honours , English , 1986 — 1989
Social media, social networks, community, branding through social equity, social change
Chartered Institute of Marketing
BA in English