Paul Letourneau
Digital Strategist, DDB Canada
- Location
- Edmonton, Canada Area
- Industry
- Marketing and Advertising
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Paul Letourneau's Overview
- Current
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- Digital Strategist at DDB Canada
- Past
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- Online Communications Consultant at Edmonton Public Schools
- Digital Strategist at Turny Studios
- Graphic Designer at Grant MacEwan University
- Community Relations & Marketing Coordinator at Government of Alberta
- Marketing Assistant at MacEwan Students Association
- Education
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- MacEwan University
- Northern Alberta Institute of Technology
- Recommendations
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15 people have recommended Paul
- Connections
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500+ connections
- Websites
Paul Letourneau's Summary
In my current role as DDB Canada’s Digital Strategist, I’m responsible for conceptualizing, executing and evaluating digital marketing solutions for all DDB Edmonton clients.
Over the last seven years I’ve developed numerous successful digital, web, social media and mobile application campaigns for Universities, Government, small businesses, and not for profits. As the office's lead on digital, I work closely with senior Edmonton personnel to seamlessly integrate digital solutions into the agency's broader communications solutions.
My most recent experience includes working on a social media strategy Healthy U, Alberta Health’s provincial social marketing initiative, and several digital campaigns for Edmonton Public Schools, Syncrude Canada, Interior Savings Credit Union, Champion Pet Foods and Alberta Innovates.
When I’m not busy brainstorming new ways to reach audiences through digital marketing, the social web, and gorilla marketing tactics, I’m teaching staff and clients social media best practices, working on mobile app development and performing social media listening audits.
In my spare time, I blog for several different websites and speak at local web development, blogging, social media and digital community events.
Specialties
Project Management, Strategic Planning, Website Planning, Design and Development, Search Engine Optimization, Public Speaking, Adobe Creative Suite, Google Analytics, Digital Photography, Wordpress, Email Marketing, Social Media Marketing, Strategic Consulting, Video Production
Paul Letourneau's Experience
Digital Strategist
DDB Canada
Public Company; 201-500 employees; Marketing and Advertising industry
November 2011 – Present (7 months) Edmonton, Canada Area
Responsible for conceptualizing, executing and evaluating digital marketing solutions for all DDB Edmonton clients. As the office's lead on digital, I work closely with senior Edmonton personnel to seamlessly integrate digital solutions into the agency's broader communications solutions.
Clients include: Syncrude, Edmonton International Airports, The Government of Alberta, Interior Savings Credit Union, Champion Pet Foods, Alberta Innovates & Western Canadian Lottery Corporation.
Online Communications Consultant
Edmonton Public Schools
Educational Institution; 5001-10,000 employees; Primary/Secondary Education industry
September 2009 – November 2011 (2 years 3 months) Edmonton, Canada Area
Plan and execute Edmonton Public Schools online communications strategies, social media monitoring and research for open source web development initiatives. Project lead for the school district’s Facebook, Twitter, LinkedIn, Flickr and Youtube accounts. Other duties include creating policy and procedures for web standards, website usability and social media marketing.
Digital Strategist
Turny Studios
Privately Held; 1-10 employees; Marketing and Advertising industry
August 2008 – September 2009 (1 year 2 months) Edmonton, Canada Area
Created and implemented online and traditional communication strategies for small and large organizations. Projects included web development, social media integration; project management and the design and production of promotional materials for events and ongoing programs. I also created and distributed content via social media channels, participated in forums and blogs, tracked activity and developed methods for generating awareness through social media and online communities.
Clients Include: Blitz Conditioning, Minibites Cupcakes, Wildsau, McKi Wireless, J & J Gym Floors, Chokka Center for Integrative Health, Genesis Fitness, I Adore Events, Revive Wellness and Backside Tours.
Graphic Designer
Grant MacEwan University
Educational Institution; 1001-5000 employees; Higher Education industry
February 2008 – August 2008 (7 months) Edmonton, Canada Area
Managed, designed and produced departmental promotional materials for events and initiatives. I excelled at long-term design planning and implementation, as well as creating products with extremely tight turn-around.
Community Relations & Marketing Coordinator
Government of Alberta
Government Agency; 10,001+ employees; Government Administration industry
May 2006 – February 2008 (1 year 10 months) Edmonton, Canada Area
Developed and maintained communication strategies for Alberta wildfire prevention and suppression initiatives. Initiated and created a consistent brand for all wildfire and 310-FIRE print and web advertising materials. Other duties included managing the design and production of promotional materials for events and other forestry programs as well as answering media and public inquiries for wildfire related emergencies.
Marketing Assistant
MacEwan Students Association
Educational Institution; 1001-5000 employees; Higher Education industry
September 2005 – April 2006 (8 months) Edmonton, Canada Area
Planned and coordinated student events, marketing campaigns and assisted the in the development of all print and web marketing material.
Paul Letourneau's Projects
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ChangeCamp Edmonton
- September 2009 to October 2009
Team Members: Paul LetourneauA ChangeCamp event is a participatory and web-enabled face-to-face event that brings together citizens, policy-makers, technologists, design-thinkers, change agents and media creators to answer one question: “How do we re-imagine government and citizenship in the age of participation?”
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Syncrude Have You Heard Website
- April 2012 to April 2012
Team Members: Paul Letourneau, Mathew JanzenTook a paper brochure and turned it into a desktop and mobile friendly website.
Paul Letourneau's Courses
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Online Communications Consultant
Edmonton Public Schools
- Videography & Final Cut Editing
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Digital Strategist
Turny Studios
- Professional Photography
Paul Letourneau's Skills & Expertise
Paul Letourneau's Languages
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English
(Native or bilingual proficiency) -
French
(Native or bilingual proficiency)
Paul Letourneau's Education
MacEwan University
Diploma, Public Relations
2004 – 2005
As a Public relations graduate majoring in digital communications, I provide organizations or individuals exposure to their audiences using topics of public interest and news items that do not require direct payment.
Activities and Societies: MacEwan Students' Association
Northern Alberta Institute of Technology
Diploma, Digital and Interactive Media Design
2002 – 2004
As a Digital and Interactive Media Design graduate majoring in website and video production, I have a broad skill set covering website development, broadcast video production, graphic design, photography and digital strategy.
Paul Letourneau's Additional Information
- Websites:
- Interests:
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Social Media, Communications, Marketing, Public Relations, Business, Graphic Design, Web Development, Internet Marketing, Video Production & Broadcasting, Photography, Online Marketing, Brand Recognition, Personal Marketing
- Groups and Associations:
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The Edmonton Advertising Club, The Society of Graphic Designers of Canada, Canadian Public Relations Societey (CPRS), International Association of Business Communicators (IABC)
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Contact Paul for:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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