Founder, GigPark
Toronto, Canada Area
- Current
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- Founder at GigPark
- Past
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- Founding Editor-in-Chief at Dose
- Account Director at Rethink Advertising
- Strategist at Michaelides & Bednash
- Founding Partner at Sonar Communications
- Media Planner/Buyer at Young & Rubicam Advertising New Zealand
- Education
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- Auckland University of Technology
- Recommended
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2 people have recommended Pema - Connections
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288
connections
- Industry
- Internet
- Websites
Pema Hegan’s Summary
An entrepreneur at heart. My experience in almost all areas of media and marketing give me a great basis to innovate.
Email: pema.hegan AT gmail DOT com
Pema Hegan’s Specialties:
Leading a startup business, marrying traditional and social media in profitable ways, conceptualizing and creating cross-platform content, media marketing, account planning, cultural analysis, strategy development.
Pema Hegan’s Experience
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Founder
GigPark
(Privately Held; 1-10 employees; Internet industry)
June 2006 — Present (3 years 7 months)
GigPark is a place to find services with the help of your friends.
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Founding Editor-in-Chief
Dose
(Public Company; 51-200 employees; Publishing industry)
December 2004 — May 2006 (1 year 6 months)
Part of the founding management team to launch Dose, a multi platform national media brand in Canada. As Editor-in-Chief I was responsible for recruiting an editorial and design team of 35 and launching a national daily magazine, website and mobile product.
Dose was launched in April 2005 and by May 2006 we had:
> 331K daily readers, 60% of which were under the age of 35
> One-in-ten 18-24 year olds read the magazine daily
> 200K monthly unique visitors to dose.ca
> 76% brand awareness amongst 18-34 year olds
See here for a collection of covers from Dose magazine: http://www.flickr.com/photos/pema/sets/72157600047296139/ -
Account Director
Rethink Advertising
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2004 — December 2004 (1 year )
Marketing Magazine named Rethink Canadian Advertising Agency of the Year in 2003. They dominate Canadian awards shows and have had work in The Bessies, Communication Arts, The London International Advertising Awards and The One Show.
> Clients: CanWest, Bootlegger, Bell Solo -
Strategist
Michaelides & Bednash
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2000 — December 2003 (3 years 9 months)
M&B fused account planning with cutting edge communication thinking to create the world’s first Media Strategy company. In 1998 they became the first agency to win the industry's top two prizes in the same year - Campaign Magazine and Media Week Agency of the Year.
Achievements
> Successfully launched 3 digital TV channels, a dozen websites & and the UK’s only Indy Car Racetrack.
> Pitched for the Unilever spreads business across Europe, and won (making this the agency’s biggest ever client).
> Went beyond the traditional role of an ad agency to provide clients with business ideas, product developments and content innovations.
> Transformed people’s attitudes toward cricket through award winning work for Channel 4 Television.
> Developed distinctive brand strategies based on fresh insights for every one of my clients.
> Clients: Unilever, Channel 4 Television (E4, FlimFour, Channel 4.com), Rockingham Racetrack, Time Out, PlayJam, Music Choice TV, Annanova.com, BBC. -
Founding Partner
Sonar Communications
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1999 — January 2000 (1 year 1 month)
Sonar is a forum for ideas relating to youth marketing, entertainment and advertising. It was founded by three entrepreneurs with backgrounds in cartooning, music, advertising, fashion design and journalism.
Achievements
> Oversaw the creation of this start-up including business planning, marketing, client relationships, budget control etc.
> Jointly wrote, directed and produced the television pilot of ‘Moment’ - a magazine television show featuring interviews, fashion segments, reviews.
> Developed sponsorship strategy for Levis, including a new approach for leveraging major music festivals.
> Produced a 30 second Stirling Sports television commercial that featured Nike product.
> Conducted research for Levis that used fresh techniques to get closer to customers. -
Media Planner/Buyer
Young & Rubicam Advertising New Zealand
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 1997 — January 2000 (2 years 10 months)
Achievements
> Launched the Star Alliance in New Zealand with a celebrated campaign that pioneered new communication channels.
> Supervised all of Y&R’s media research.
> Won the Revlon business in NZ and ran it successfully for 2 years.
> Part of the team that pioneered direct response advertising in New Zealand with the first cost per response deals on TV, radio and in press.
> Ran all media activity for Y&R’s specialist healthcare agency Sudler & Hennessy.
> Clients: United Airlines, Converse Shoes, Revlon, Star Alliance, Noel Leeming, Computer City, Pizza Heaven, SIS and Sun Direct insurance, Novartis, GlaxoSmithKline.
Pema Hegan’s Education
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Auckland University of Technology
Three-year diploma in Advertising and IAA diploma , Business , 1995 — 1998
Additional Information
Pema Hegan’s Websites:
Pema Hegan’s Interests:
Travel, modern architecture, surfing, snowboarding, big ideas, shiny new technology, camping near water, the shoes makith the man.
Pema Hegan’s Groups:
TorCamp
DemoCamp
Member of the Account Planning Group (UK)
Received full APG training in moderating focus groups
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DemoCamp -
KEA Toronto -
Founder's Lunch
Pema Hegan’s Honors:
MEDIA:
National Magazine Awards 2006 - Dose - Honorable Mention/Cover
Communication Arts 2006 - Dose - Award of Excellence/Editorial Photography
Society of Newspaper Design 2006 - Dose - Award of Excellence/Single Illustration
ADVERTISING:
Grand Prix - Campaign Media Awards 2002 (United Kingdom)
Best Use of Media - Campaign Media Awards 2002 (United Kingdom)
Best Use of a Media Property - Media Week Awards 2003 (United Kingdom)
Short-listed for Best Business Idea, Best Use of Media & Grand Prix - Media Week Awards
Pema Hegan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
