
freelancer writer at Brazilian Wave Magazine
Toronto, Canada Area

freelancer writer at Brazilian Wave Magazine
Toronto, Canada Area
A detail-oriented Communications professional offering international experience, project management skills and applied knowledge of developing PR plans to support marketing plans. Known for outstanding and positive communications skills with clients/staff from all levels. Able to communicate in Portuguese, French and Italian.
Special events and receptions, editing, event planning and media relations.
(Public Relations and Communications industry)
March 2009 — Present (10 months)
(Hospitality industry)
June 2009 — October 2009 (5 months)
(Publishing industry)
March 2008 — March 2009 (1 year 1 month)
Conducted interviews and wrote cover stories.
Supervised team of freelance writers.
Copy-edited and played a role in coordinating the magazine's production.
Translated English articles into Brazilian Portuguese.
(Non-Profit; Non-Profit Organization Management industry)
September 2008 — September 2008 (1 month)
Co-op program at Free The Children's communications department
(Public Company; TSX:RKN; Telecommunications industry)
October 2007 — January 2008 (4 months)
Played integral role securing speaking engagement as a first-time achievement for the company.
Field external calls, managed quotes for Swags.
Created and implemented internal newsletter.
Drafted Newsletter’s content, updated web page.
Interfaced day-to-day relations with suppliers.
Drafted pitches for Awards entries and speaking opportunities.
Completed PO process.
(Public Relations and Communications industry)
March 2007 — June 2007 (4 months)
Interfaced day-to-day relations with clients such as One of a Kind Show, IKEA, IIDEX, Figure3.
Organized press activities during shows; proofread media kits, tracked measurements.
Drafted press releases, coordinated media accreditation.
Greeted journalists during media party.
Managed interview schedule and logistics.
Gave on site support; managed TV segments.
Updated media lists, assembled media kits; wrote media coverage analysis and reports.
(Public Company; JNJ; Pharmaceuticals industry)
January 2003 — June 2006 (3 years 6 months)
Planned and coordinated Johnson & Johnson’s 2 largest Public Relations campaigns which, together, have saved $175 thousand in advertising, reached 16 million people and had 78 media placements.
Assisted to promote 2005 SAFE KIDS WEEK in Brazil that has generated 119 media placements and reached 24 million people.
Supervised Hill & Knowlton and Ketchum staffs in several projects.
Trained and advised Marketing General Manager on media speeches.
Wrote statements and Q&A while managing crisis.
Conducted media training for R&D and marketing staff.
Launched BAND-AID Liquid to dermatologists and journalists.
Promoted Clean & Clear’s Blackhead Platform to the media.
Developed and implemented RoC and Neutrogena’s communications plans.
Organized KY Warming's launch campaign to the press.
(Public Relations and Communications industry)
March 1999 — March 2002 (3 years 1 month)
Launched "Switzerland 2000" to the press that resulted in 450 media placements and 50 thousand people attending the “Snow Show”.
Conducted Avon’s Running against Breast Cancer's Public Relations campaign.
Managed Swissair's media relations during its bankruptcy.
Promoted Swiss Tourism office in Brazil.
Supervised press rooms in trade fairs (tourism, fishing, shoes and health sectors).
(Privately Held; 5001-10,000 employees; Writing and Editing industry)
June 1998 — December 1998 (7 months)
Wrote articles and reported to the editor based in New York’s headquarter
Attended Brazil’s Central Bank Press Conferences
Polled economists and financial consultants about interest rates tendencies
certificate , Hospitality , 2009 — 2009
certificate , Corporate Communications , 2007 — 2009
certificate , CPR and First Aid Training , 2008 — 2008
certificate , Writing Skills , 2006 — 2007
Certificate , Corporate Communications , 2006 — 2006
Certificate , Marketing Planning , 2005 — 2005
B.A , Journalism , 1995 — 1998
Foreign languages and cultures, technology, books, movies, sports, outdoor activities and blogging
Selected by Rotary International to be part of the 2000 USA-Brazil GSE (Group of Study Exchange) Program. For 4 weeks as a team member I experienced the host country’s institutions and ways of life, observed my vocations as practiced abroad, developed personal and professional relationships, and exchanged ideas.