Patrick Lok

Current

• Town Crier (PR Manager) at CityMax.com

Past

• Account Coordinator - Optimum Public Relations at Cossette
• Communications Consultant [Contract Position] at Ethos Strategy Group
• Program Assistant [Contract Position] at AMSSA (Affiliation of Multicultural Societies and Service Agencies of BC)

• Founder / President at Wheel to Heal

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Education

• Langara College
• The University of British Columbia

Recommended

5 people have recommended Patrick

Connections

127 connections

Industry

Public Relations and Communications

Websites

• Twitter

Patrick Lok’s Summary

Public Relations, Media Relations, Social Media, Strategic Planning

Patrick Lok’s Experience

• Town Crier (PR Manager)

  CityMax.com

  (Privately Held; Computer Software industry)

  2009 — Present (less than a year)

• Account Coordinator - Optimum Public Relations

  Cossette

  (Public Company; Marketing and Advertising industry)

  October 2008 — March 2009 (6 months)

  Media Relations & Monitoring
  Strategic Planning
  Social Media Outreach
  Stakeholder Research & Engagement

• Communications Consultant [Contract Position]

  Ethos Strategy Group

  (Public Relations and Communications industry)

  March 2008 — October 2008 (8 months)

  - media relations
  - research
  - strategic planning
  - website management
  - social media development
  - focus group management
  - speechwriting

• Program Assistant [Contract Position]

  AMSSA (Affiliation of Multicultural Societies and Service Agencies of BC)

  (Non-Profit Organization Management industry)

  March 2008 — June 2008 (4 months)

  • Developed a media plan for Safe Harbour campaign to acquire coverage and reach target audiences
  • Researched and wrote case studies from AMSSA’s Multicultural Health Fair 2008 for website
  • Wrote media releases, speaking notes and speeches to ensure communication of key messages
  • Pitched stories and earned media coverage of campaign to increase exposure to target audiences
  • Managed media relations at events to expedite coverage

• Founder / President

  Wheel to Heal

  (Partnership; 1-10 employees; W2H; Non-Profit Organization Management industry)

  2006 — 2007 (1 year )

  • Created and organized a non-profit association to fundraise and increase cancer awareness
  • Raised $10,000 for the Canadian Cancer Society over eight months in ten provinces
  • Increased publicity through fundraising events and acquisition of corporate sponsorships
  • Acquired TV and radio coverage to promote fund-raising

Patrick Lok’s Education

• Langara College

  Certificate , Public Relations , 2008 — 2008

• The University of British Columbia

  B.A. , English , 2001 — 2006

  Activities and Societies:

  Ubyssey student newspaper, Chinese Varsity Club, Ski & Board Club

Additional Information

Patrick Lok’s Websites:

• Twitter

Patrick Lok’s Interests:

Event Promotion, Reading, Travel, Music

Patrick Lok’s Groups:

Dream Catchers Sport and Wellness Society
• Board Member
• Communications Coordinator (past position)

CPRS
• Member

•    Open Vancouver
•    Social Media Marketing
•    Canadian Interactive Experts
•    BCBusiness
•    VEF Momentum
•    Linked:Vancouver
•    Vancouver Digital Marketing

Patrick Lok’s Honors:

Canadian Cancer Society 2008
• Recipient of Exclusive Invitation to Annual Donor Reception

The Southwestern Company 2003
• Recipient of Distinction for Perseverance Award

Patrick Lok’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• getting back in touch