Patricia Tessier

Current

• Consultant - Strategy, Internet & Marketing. Speaker, Industry Analyst and Writer at Tessier Conseil

Past

• Vice-President Marketing, Quebec at Sun Media
• Vice-President Product and Marketing at MOBIVOX
• General Manager - IP Garage and Factory at Bell Canada

• General Manager - Consumer Marketing - Wireline Portfolio at Bell Canada
• Director – Strategic Planning and Business Development at BCE
• Associate Director – Marketing – Take-to-Market at Bell Canada
• Sales Support Manager -Eastern Canada Region at Teleglobe
• Take-to-market Manager - Marketing at Bell Canada

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Education

• Université de Montréal - HEC Montréal

Recommended

15 people have recommended Patricia

Connections

359 connections

Industry

Internet

Patricia Tessier’s Summary

Accomplished executive in Marketing and Online Marketing, Operations and Strategic Planning. Results oriented leader with proven success in new market identification and strategic market positioning in both start-ups and large organizations as a senior executive and as a consultant. Excels in dynamic, demanding environments.

Patricia Tessier’s Specialties:

Marketing, Web Marketing and Social Media Marketing, Strategic Planning (Business, Web and Social Media), eCommerce.

Patricia Tessier’s Experience

• Consultant - Strategy, Internet & Marketing. Speaker, Industry Analyst and Writer

  Tessier Conseil

  (Internet industry)

  September 2007 — Present (2 years 4 months)

  My goal is to support my clients to develop marketing strategies and tactics across traditional, web and social media channels that are coherent with the key business objectives of their corporation. I help them put forth strategies and tactics that will improve their brand awareness, increase their customer satisfaction and drive leads and sales to their organisation. I analyse their current website and provide specific recommendations to improve the navigation, usability, efficiency and conversion rate from visitors, to leads and/or sales. I also offer training in marketing, webmarketing and managing communities and social media presence. I help businesses understand how PPC, banner advertising, SEO and other eMarketing tactics can help their marketing ROI.
  
  Some clients: UgroupMedia, Gastronomia, Maison Legrand, CCIRS (Chambre de commerce et d’industrie de la Rive-Sud), Trader, Polycontrols, Tungle, FMMJ (Fondation du Maire de Montréal pour la Jeunesse), etc.
  
  Conferences:
  •Les médias ont-ils un avenir mobile? – Webcom – October 2009
  •L’urgence de transformer les modèles d’affaires imprimés? Infopresse – RDV Média – June 2009
  •Quel avenir pour les médias imprimés à l’heure de la mobilité et du web 2.0? – L’Alliance Numérique – June 2009
  •Comment la crise et le web 2.0 changeront votre façon de faire du marketing – Webcom –May 2009
  •Symposium sur l’entreprenariat en technologies – CATAWIT – March 2008
  
  Publications:
  •Journal Partenaires d’affaires – Since Spring 2009
  •Femmes d’actions – Journal officiel de Femmes de carrière des Bois-Francs – May 2009
  •UJJEF – Le web pousse à la transparence… et à la décence – April 2009
  •Official blogger at Le Web Paris – December 2008
  •Magazine CCIRS – Chroniques Marketing et Web – Summer-Fall 2008

• Vice-President Marketing, Quebec

  Sun Media

  (Public Company; Newspapers industry)

  January 2009 — November 2009 (11 months)

  Responsible for the development of new approaches to reinforce the relationships of Sun Media’s dailies and weeklies with their readers, advertisers and the communities they serve. Led change and innovation projects to elaborate and implement innovative solutions to take advantage of the opportunities presented by the rapid paced changes in the media universe.
  
  •Implemented reader panels across all Quebec publications and drove change in format and content following key insights gained from the panels
  •Led the redesign of the content and format of the 24H free daily and successfully launched
  •Led the adoption and transition to the web channel within le Journal de Quebec
  •Trained all Quebec teams on the use of Twitter in Media
  •Elaborated and implemented the marketing strategy and tactics for the Quebecor Media Printing and Distribution Network
  •Completely revamped the acquisition strategy for the 2 dailies in Montreal and Quebec
  •Led the redesign of all communication pieces to readers and subscribers

• Vice-President Product and Marketing

  MOBIVOX

  (Privately Held; Telecommunications industry)

  February 2006 — September 2007 (1 year 8 months)

  Oversaw the company’s overall product, marketing and communication activities including PR, web presence, eMarketing, viral promotions, trade shows as well as supported partnership development activities and financing activities.
  
  •Acquired a user base of hundreds of thousands of users in over 100 countries in just a few months using mainly eMarketing strategies and tactics (SEO, PPC, Affiliates, etc.)
  •Led the team to develop a product that provided flawless user experience and met the highest usability standards
  •Played a key role in securing a $10M round of VC financing as the company’s market expert
  •Developed a high impact transactional corporate and commerce web site and related online communications
  •Promoted the company and its product using guerrilla marketing, blogger outreach programs as well as targeted PR tactics

• General Manager - IP Garage and Factory

  Bell Canada

  (Public Company; BCE; Telecommunications industry)

  January 2005 — February 2006 (1 year 2 months)

  Provided senior leadership for an initiative called the IP Garage. The IP Garage was a process lab made-up of a cross-functional team of specialists. My primary objective was to develop the process, product and tools for the delivery of an improved IPVPN national service which in turn would enable the enterprise to meet its goals of making operations, products and procedures radically simpler both internally and externally as well as lower our cost base, increasing sales and customer satisfaction.
  
  •Created a more responsive and market-driven organization by cutting IPVPN installation time by almost 80% and reducing costs by 40%
  •Developed and delivered a new product and process in less then 18 weeks
  •Broke down organizational silos to achieve this New Mode of Operation and redefined the organizational structure
  •Successfully implemented and rolled-out this new process within the operations through the “IP factory” in Toronto, Montreal and Calgary

• General Manager - Consumer Marketing - Wireline Portfolio

  Bell Canada

  (Public Company; BCE; Telecommunications industry)

  November 2002 — January 2005 (2 years 3 months)

  Responsible for a portfolio of products generating over $4B in revenues. Mandate consists of driving product development and management of the Long Distance, Prepaid LD, Local and Phone Features portfolios. Responsibilities include developing and implementing optimal marketing plans enabling the business to meet revenue objectives, increase acquisitions, reduce costs and improve customer satisfaction.
  
  •Met and surpassed revenue objectives every year and led market leading initiatives such as the Digital LD bundle
  •Planned and coordinated successful communication plans (Won 4th place, Echo Awards 2003 and Silver medal at RSVP awards 2003)
  •Increased efficiency of marketing investments. E.g. Curtailed the $ spent on DM by 20% while increasing returns through better targeting
  •Managed an annual budget of $10M including a communication budget of $4M
  •Coached a team of marketing professionals. 5 Associate Directors and 35 Managers

• Director – Strategic Planning and Business Development

  BCE

  (Public Company; Banking industry)

  April 2001 — November 2002 (1 year 8 months)

  Lead the design and roll-out of a true strategic process across BCE. Within the context of the process, worked closely with the Business Units and Functions in:
  
  •Keeping focus on issues with high impact on the bottom line
  •Searching for relevant strategic frameworks applicable to the issues faced by the business
  •Ensuring the strategic plan remains rooted in the market and competitive environment
  •Communicating and promoting BCE’s vision and priorities
  
  Also:
  •Evaluated business development opportunities for the different companies of the holding and conducted and/or supported selected strategic initiatives by leading in-depth analysis on business performance drivers

• Associate Director – Marketing – Take-to-Market

  Bell Canada

  (Telecommunications industry)

  April 1999 — April 2001 (2 years 1 month)

  •Negotiated with our Marketing partners the service agreements pertaining to work volumes, sales objectives, hype budgets and campaign management on a yearly and monthly basis
  •Flawlessly implemented all Marketing Programs within our sales channel
  •Created tools enabling the sales force to deliver results on said programs
  •Developed an incentive plan that encourages the sales force to surpass sales objectives
  •Aligned internal incentive plan with corporate revenue objectives
  •Ensured that our highly motivating hype program was aligned with corporate priorities
  •Efficiently communicated all initial and continued training to our sales force through a team of dedicated trainers

• Sales Support Manager -Eastern Canada Region

  Teleglobe

  (Public Company; TLGB; Telecommunications industry)

  April 1998 — April 1999 (1 year 1 month)

  •Collaborated with Account Managers to develop comprehensive Service Offers for wholesale customers
  •Negotiated best price solutions for both Teleglobe and its customers
  •Established a pricing structure for new alternative products such as Prepaid Calling Cards
  •Negotiated with internal departments (Engineering, Legal, Finance, etc,) to develop individualized solutions for Account Managers’ customers
  •Communicated efficiently all new information and changes concerning the competitive market
  
  • Negotiated with internal departments (Engineering, Legal, Finance, etc,) to develop individualized solutions for Account Managers’ customers
  • Communicated efficiently all new information and changes concerning the competitive market

• Take-to-market Manager - Marketing

  Bell Canada

  (Telecommunications industry)

  April 1997 — August 1998 (1 year 5 months)

  •Interfaced with marketing and other distribution channels as a project manager for both the Direct Marketing Center and vendors
  •Coordinated and managed the processes linked to launches of new offers, evaluated key elements necessary for the success of the campaigns and took necessary actions
  •Coordinated and facilitated a weekly virtual meeting with the District’s key players in order to flawlessly execute marketing programs
  •Evaluated performance and improved processes in order to attain and surpass objectives for Winback and Long Distance campaigns
  •Communicated efficiently all new information and changes concerning the competitive market to internal teams

Patricia Tessier’s Education

• Université de Montréal - HEC Montréal

  MBA , Strategy and Marketing , 2000 — 2003

Additional Information

Patricia Tessier’s Interests:

Marketing, new technologies, running

Patricia Tessier’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch