Omar Al-Hajjar

Current

• Director of Search Marketing at Magnet Search Marketing

Past

• Director of Internet Marketing/Operations at Mogo Money
• Internet Marketing Analytics Specialist at BetUS.com

Education

• The University of British Columbia

Recommended

2 people have recommended Omar

Connections

198 connections

Industry

Internet

Websites

• My Company
• Twitter
• Magnet Search Marketing

Omar Al-Hajjar’s Summary

I'm an Internet Marketer. That means I leverage the web to deliver bottom line results (ie: more sales, leads, or orders). My passion is working with companies to create and execute effective internet marketing strategies.

I speak fluent Web 2.0, E-commerce, & Social Media.

Omar Al-Hajjar’s Specialties:

SEO, SEM, PPC, Email Marketing, social media optimization, blogging, community building, lead generation, web analytics, online marketing strategy, e-commerce, online advertising business models.

Omar Al-Hajjar’s Experience

• Director of Search Marketing

  Magnet Search Marketing

  (Public Company; Internet industry)

  October 2007 — Present (2 years 3 months)

  SEO/SEM for clients from our Vancouver office.

• Director of Internet Marketing/Operations

  Mogo Money

  (Privately Held; 51-200 employees; Financial Services industry)

  October 2006 — September 2007 (1 year )

  Created and executed the Internet Marketing strategy for $3.7M online consumer lending division.
  
  - Reduced online Pay-Per-Click (PPC) cost per customer acquisition (CPA) 82%
  - Managed $60,000+ annual PPC marketing budget (Google Adwords, Y! Search Marketing, MSN Adcenter) converting leads at 17%
  - Increased search engine new customers from 2% to 28% of entire company's new customers
  - Uncovered lifetime customer value of customer base through historical loan performance analysis
  - Successfully lead 3-month company-wide transition to new loan management CRM system
  
  Net summary: grew online payday loan volume 39% in 10 months.

• Internet Marketing Analytics Specialist

  BetUS.com

  (Privately Held; 201-500 employees; Internet industry)

  April 2006 — October 2006 (7 months)

  Executed search engine marketing (SEM) campaigns driving new customer acquisitions including:
  - Pay-per-click campaigns
  - Linkbaiting campaigns
  - SEO Campaigns
  - Email campaigns
  - Blog marketing campaigns
  - Hitwise competitor analysis and benchmarking
  
  Rolled out an Omniture SiteCatalyst implementation across the BetUS.com website measuring and reporting on key KPIs and web analytics metrics.

Omar Al-Hajjar’s Education

• The University of British Columbia

  Commerce , Finance

Additional Information

Omar Al-Hajjar’s Websites:

• My Company
• Twitter
• Magnet Search Marketing

Omar Al-Hajjar’s Interests:

entrepreneurship, internet marketing strategy, NFL Football, Poker