Natalie Spence
- Location
- Toronto, Canada Area
- Industry
- Computer Software
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Natalie Spence's Overview
- Current
-
- Manager at SapientNitro
- Past
-
- Senior Associate Marketing Strategy and Analysis at Sapient
- Web Analyst at WiderFunnel Marketing
- Manager, Web Analytics & Search Marketing at Business Objects
- Manager, Web Analytics at Business Objects
- Editor at Business Objects
- volunteer at Society for Technical Communication
- Technical Writer at uwi.com
- Customer Service at Electric Zoo
- Education
-
- Adobe Training Services
- Prana Yoga College
- The University of British Columbia
- Recommendations
-
5 people have recommended Natalie
- Connections
-
294 connections
Natalie Spence's Summary
Professional Web Marketing Analyst with experience managing enterprise web analytics and tracking online marketing campaigns. Skilled in technical communication, data manipulation, report writing, website analysis, and campaign tracking. Proven ability to implement and manage industry-leading analytics solutions including Webtrends and Omniture. University degrees in psychology and computer science
Specialties
* Web Analytics using log file analysis and page-tagging solutions
* Webtrends and Omniture Site Catalyst Administration
* Combining web analytics data with other types of data for true business insight
* Search Marketing Pay-per-click Analytics
* Custom reporting using Crystal Reports and other SQL based applications
Natalie Spence's Experience
Manager
SapientNitro
Public Company; 5001-10,000 employees; SAPE; Marketing and Advertising industry
March 2011 – Present (1 year 3 months)
Managing a team of analysts who support the Research In Motion Digital Analytics team with implementation, reporting and analysis services.
Senior Associate Marketing Strategy and Analysis
Sapient
Public Company; 5001-10,000 employees; SAPE; Information Technology and Services industry
May 2010 – March 2011 (11 months)
Providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy.
Web Analyst
WiderFunnel Marketing
Privately Held; 11-50 employees; Marketing and Advertising industry
September 2008 – June 2010 (1 year 10 months)
Working on a contract basis to provide web site analytics for Wider Funnel clients including Epson Printers, Industrial Alliance Pacific Insurance and Robeez.
Manager, Web Analytics & Search Marketing
Business Objects
Public Company; 10,001+ employees; BOBJ; Computer Software industry
July 2007 – April 2008 (10 months)
Manager, Web Analytics
Business Objects
Public Company; 10,001+ employees; BOBJ; Computer Software industry
October 2001 – July 2007 (5 years 10 months)
Editor
Business Objects
Public Company; 10,001+ employees; BOBJ; Computer Software industry
September 1999 – September 2001 (2 years 1 month)
Worked with a team of authors to produce content and maintain corporate standards for Technical Support's knowledge base and white papers.
volunteer
Society for Technical Communication
Nonprofit; 10,001+ employees; Nonprofit Organization Management industry
1999 – 2000 (1 year)
Natalie Spence's Skills & Expertise
Natalie Spence's Education
Adobe Training Services
2011 – 2011
Prana Yoga College
2007 – 2007
The University of British Columbia
1993 – 2000
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