LinkedInNeil Atkin
Neil Atkin

Neil Atkin

Sydney Area, Australia
Marketing and Advertising
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Have recently moved to Sydney, NSW, Australia.

Previously, I worked for Proximity Canada as the Director of Global Delivery overseeing all production work flowing through Toronto, Canada, as well as a number of North American Proximity/BBDO offices.

My previous position within the Critical Mass (CM) family was that of General Manager, The Hangar Interactive (THI). THI is Critical Mass’s offshore production office. Prior to this, my career with CM included Operations Director (THI), Account Manager (of the Las Vegas account), Las Vegas, & Senior Project Manager in Calgary, where I began working with CM in 2006. At CM I was able to leverage my digital knowledge and increase my experience in the advertising industry, helping to move up in the company into more challenging positions with substantially increased responsibilities.

In the position of General Manager I oversaw an office of approx. 80 people, from technical staff to creative, QA & Operations. I managed a team of 10 direct reports, across multiple clients & accounts (from Nissan/Infiniti, to Adidas, Best Buy and global banking clients), as well as the day-to-day operations. Responsibilities included human resource tasks (recruitment & retention of staff, development & management of staff benefits, expansion), finance (budgeting, forecasting), reporting, building expansion and maintenance, as well as ad-hoc project management when required.

Prior to this, both positions of Account & Project Manager with CM were fast paced & dynamic with an increasing amount of responsibility & accountability. I lead multiple concurrent projects with wide ranging budgets of upwards of $10MM, & teams including PM’s, designers, IAs, web and application developers & quality assurance.

I have more than 12 years of experience and continued success in online programming, project management, client and account management, and operational and strategic management.


  1. Japanese

  2. Spanish


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