Neil Atkin

Toronto, Canada Area
Marketing and Advertising

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Neil Atkin's Overview


500+ connections

Neil Atkin's Summary

I currently work for Proximity Canada, as the Director of Global Delivery. I oversee all production work that flows through Toronto, as well as a number of North American Proximity/BBDO offices.

My previous position within the Critical Mass (CM) family was that of General Manager, The Hangar Interactive (THI). THI is Critical Mass’s offshore production office. Prior to this, my career with CM included Operations Director (THI), Account Manager (of the Las Vegas account), Las Vegas, & Senior Project Manager in Calgary, where I began working with CM in 2006. At CM I was able to leverage my digital knowledge and increase my experience in the advertising industry, helping to move up in the company into more challenging positions with substantially increased responsibilities.

In the position of General Manager I oversaw an office of approx. 80 people, from technical staff to creative, QA & Operations. I managed a team of 10 direct reports, across multiple clients & accounts (from Nissan/Infiniti, to Adidas, Best Buy and global banking clients), as well as the day-to-day operations. Responsibilities included human resource tasks (recruitment & retention of staff, development & management of staff benefits, expansion), finance (budgeting, forecasting), reporting, building expansion and maintenance, as well as ad-hoc project management when required.

Prior to this, both positions of Account & Project Manager with CM were fast paced & dynamic with an increasing amount of responsibility & accountability. I lead multiple concurrent projects with wide ranging budgets of upwards of $1MM, & teams including PM’s, designers, IAs, web and application developers & quality assurance.

I have more than 12 years of progressive experience and continued success in online programming, project management, client and account management, and operational and strategic management.

Neil Atkin's Languages

  • Japanese

  • Spanish

Neil Atkin's Skills & Expertise

  1. Information Architecture
  2. SEO
  3. Digital Marketing
  4. Team Leadership
  5. User Experience
  6. Forecasting
  7. Budgeting
  8. Recruitment/Retention
  9. Digital Strategy
  10. Project Planning
  11. Budgets
  12. SEM
  13. Interactive Marketing
  14. Interactive Advertising
  15. Mobile Marketing
  16. User Interface Design
  17. Integrated Marketing
  18. Social Media
  19. Project Management
  20. Analytics
  21. E-commerce
  22. Advertising
  23. CRM
  24. Content Management
  25. Account Management
  26. Email Marketing
  27. Online Advertising
  28. Web Analytics
  29. Creative Strategy
  30. Content Strategy
  31. Online Marketing
  32. Creative Direction

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