Michael Williams
Marketing Manager - Sensus Communication Solutions Inc.
- Location
- Toronto, Canada Area
- Industry
- Telecommunications
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Michael Williams's Overview
- Current
-
- Marketing Manager, East at Sensus Communication Solutions
- President and Partner at JumpGroove Media
- Past
- Education
-
- Seneca College of Applied Arts and Technology
- Recommendations
-
23 people have recommended Michael
- Connections
-
292 connections
- Websites
Michael Williams's Summary
Michael Williams is sought after to be one of the most talented young emarketing talents in Canada. A graduate of Seneca College School of Marketing and e-Business, Michael has spent several years mastering the art of e-marketing management. (SEO, PPC, SMO, etc)
Many companies have transformed their business development process by implementing Michael’s talent. His unique approach to internet marketing is creative and has a proven track record for success in many types of businesses. (B2B or B2C)
Michael currently holds a full time position as the Marketing Manager for SENSUS, a telecommunications company located in Oakville with offices around Canada where he is currently implementing some of his best practices in marketing and lead automation.
Outside of his full time position, Michael works as a consultant with some of Canada’s top brands, helping to transform the way they do business. Just to name drop a few: Rayovac, Remmington, St. Ives, Eska Water, Shoplogix, TimeTECH, HRWARE, WPS, and the list goes on.
Michael has worked collaboratively on various projects with some of the most well known marketing and web technology organizations such as TechWyse, Blackdot, Klick Communications, Crewinc, e10 and Integram Marketing.
Michael is a guest speaker and lecturer at the University of Toronto and Seneca College on the topics of emarketing strategies, sales automation, personal selling and emerging technologies in marketing.
Michael was also showcased on CBC Business News on the topic of Social Media in Small Business - written by Dianne Buckner (host of Dragons' Den)
Phone: 905-962-0706
Specialties
emarketing, PPC, SEO, SEM, Social Media Optimization, Lead Management, Lead Generation, Sales Automation, online marketing, email marketing, campaign management, lead nurturing, business developement, tradeshow organization, marketing collateral
Michael Williams's Skills
- Search Engine Optimization (SEO)
- Social Media Marketing
- Lead Generation & Automation
- Market Research
- Media Planning
- Sales Leadership / Coaching
- Pay Per Click (PPC) Managment
- Strategic Branding
- Lead Generation
- Email Marketing
- SEM
- Online Marketing
- SMO
- SEO
- PPC
- Digital Marketing
- Lead Management
- Product Marketing
- Marketing Strategy
- B2B
- Campaign Management
- Social Media
- New Business Development
- Marketing Communications
- Integrated Marketing
- Salesforce.com
- Marketing Management
- Marketing Automation
- Online Advertising
- Google Adwords
- E-commerce
- Direct Marketing
- Web Analytics
- Sales Management
- Social Networking
- B2B Marketing
- Google Analytics
- Business Strategy
- Strategic Planning
- Competitive Analysis
- Budget Management
- Consultative Selling
Michael Williams's Certifications
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Google Adwords / Analytics Certified
-
Yahoo Certified Consultant
- Yahoo
Michael Williams's Education
Seneca College of Applied Arts and Technology
Diploma, marketing
-created Canadian franchise launch for Carl's Jr Restaurants.
-first prize in "marketing game" competition
Michael Williams's Publications
-
What Businesses Should Not Be On Facebook
- CBC Business
- March 22, 2011
Authors: Michael WilliamsArticle published by Dianna Buckner (CBC Dragon's Den Host) outlining social media in small business. (which businesses should be utilizing it, and which ones should not) Was interviewed as an online marketing strategist for professional insight on the subject.
Michael Williams's Experience
Marketing Manager, East
Sensus Communication Solutions
Privately Held; 51-200 employees; Telecommunications industry
August 2010 – Present (1 year 6 months) Oakville
Sensus is Canada's largest distributor of GN Jabra business headsets, a direct reseller of Polycom audio and video conferencing, and telephony from leading manufacturers.
Michael is responsible for developing and executing all marketing activity across the country and wide network of resellers.
President and Partner
JumpGroove Media
January 2002 – Present (10 years 1 month)
Provide eMarketing consulting services to business throughout North America. Services include: Website Audits, PPC Campaign Setup / Management, Search Engine Optimization (SEO), Social Media Integration, Lead / Pipeline Automation, Online Contest Marketing, Web Production and more.
Implementing my programs and services can help organizations reduce closing time, increase conversion and revenues while achieving maximum ROI.
Clients Include: Shoplogix, Rayovac, St.Ives, Remmington, Twiss Car Parts, NLI, Corechair, Integram Marketing Group, and more.
Marketing Manager
HRWARE
Privately Held; 11-50 employees; Computer Software industry
November 2009 – August 2010 (10 months)
Oversee all marketing initiatives for HRWARE's vast product line consisting of HR Consulting, Time and Attendance and HRMS software. see www.hrware.com for more info.
My focus is generating leads for the sales department and implementing strategic automation tools and processes to streamline HRWARE's new business development and marketing intiatives.
Corporate Marketing Coordinator
TimeTECH
Privately Held; 11-50 employees; Human Resources industry
December 2007 – November 2009 (2 years)
Michael joined TimeTECH in 2007 to revamp the web initiative and has done a tremendous job of changing our website to reflect a more dynamic look for TimeTECH.
His expertise in Web design and SEO (search engine optimization) has brought TimeTECH to the front pages of Google and many other search engines. He has initiated creative campaigns on radio and other media in order to drive recognition and lead generation. On top of Michael's role as Marketing Coordinator for TimeTECH Canada, as part of the Global marketing initiative Michael will take part in the Corporate interactive marketing activities such as the Company's websites, professional forums and blogs as well as market research interface for the new product in the NA markets.
Michael Williams's Additional Information
- Websites:
- Interests:
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SEO, SEM, emarketing
- Groups and Associations:
- Honors and Awards:
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- First Place - The Marketing Game
- Small business of the year (TimeTECH)
- Interviewed by CBC News on Social Media & Small Business
Contact Michael for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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