Resident Anthropologist at Idea Couture Inc.
Toronto, Canada Area
- Current
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- Resident Anthropologist at Idea Couture Inc.
- Past
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- Editor at Peace Magazine
- Managing Editor at XXV
- Anthropologist, Ethnographer, Cultural Analyst (Self-employed)
- Editor-at-Large at Streetsound Magazine
- Education
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- University of Toronto
- University of Toronto
- Connections
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113
connections
- Industry
- Research
- Websites
Morgan Gerard, PhD’s Summary
As a Doctor of Social Anthropology, I have experience designing and conducting qualitative contextual inquiries, interaction analyses and ethnographic field studies in North America and India. As a writer and editor for over 20 years, I have a proven record of interviewing diverse subjects, identifying new trends, managing creative teams, supervising print projects, and authoring for scholarly publications, magazines, newspapers, reports and more.
My central areas of interest and expertise are: ritual, performance and the constructions of self and community; the intersections between subcultural capital and social media; youth markets and emerging popular narratives; music, dance and play as experiences and expressions of transformation and transcendence.
Morgan Gerard, PhD’s Specialties:
Ethnography, Ethnology, Cultural Studies, Performance Mapping, Interviewing, Custom Publishing, Editorial
Morgan Gerard, PhD’s Experience
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Resident Anthropologist
Idea Couture Inc.
(Internet industry)
February 2008 — Present (1 year 11 months)
Conduct long and short-term ethnographic studies, contextual inquiries, Customer Context Labs of consumers, customers, cultures and communities through video, participant observation, interview, new digital tools. When not on the road, author and edit print materials and generally join forces with Designers, Strategists, Experience Architects and Business to Develop from inception to completion of client projects.
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Editor
Peace Magazine
(Privately Held; 11-50 employees; Publishing industry)
January 2002 — June 2007 (5 years 6 months)
Canada's Street Style Magazine
www.peacemagazine.com -
Managing Editor
XXV
(Partnership; 11-50 employees; Publishing industry)
October 2006 — January 2007 (4 months)
Custom-publishing venture with Nike Canada celebrating the 25th Anniversary of the Air Force 1 sneaker.
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Anthropologist, Ethnographer, Cultural Analyst
Self-employed
(Self-Employed; Myself Only; Research industry)
October 2002 — January 2007 (4 years 4 months)
Providing ethnographic, online and text-based research and analysis on consumer and youth cultures, communities, rituals, media, qualitative methodologies for clients in Internet, design, legal, publishing and others.
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Editor-at-Large
Streetsound Magazine
(Privately Held; 11-50 employees; Publishing industry)
January 1987 — January 1996 (9 years 1 month)
North America's premier DJ trade magazine (R.I.P.)
Morgan Gerard, PhD’s Education
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University of Toronto
PhD , Social Anthropology , 1997 — 2003
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University of Toronto
M.A. , Social Anthropology , 1994 — 1995
Additional Information
Morgan Gerard, PhD’s Websites:
Morgan Gerard, PhD’s Groups:
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Toronto -
Media Anthropology -
NETNOGRAPHY: Wikonsumer and Netizen Culture
Morgan Gerard, PhD’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
