LinkedInMichael Owen

Michael Owen

Senior Manager, Digital Marketing Operations

Location
Vancouver, Canada Area
Industry
Marketing and Advertising
Current
  1. Yellow Pages Digital & Media Solutions
Previous
  1. Michael Owen Consulting,
  2. PerfectMind,
  3. Indicee Inc.
Education
  1. The University of Calgary
Recommendations
  1. 20 people have recommended Michael
500+connections

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500+connections
Yellow Pages Digital & Media Solutions

Yellow Pages Digital & Media Solutions

Senior Manager Operations - SEM / SEO High-End Fulfillment

Starting

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Background

Summary

A Senior Digital Marketing Manager with over 20 years of experience managing successful web properties, online marketing campaigns, and hiring, developing and managing digital marketing teams (SEO & SEM & Social)

• Search engine marketing (PPC, RTB, Display)
• Organic search engine optimization (SEO)
• Web analytics implementation & analysis
• Landing page optimization & A/B Testing
• Team development and coaching
• Recruitment and employee training
• Process evaluation & optimization
• Digital marketing strategy development
• Online lead & conversion optimization
• Deployment of Marketing Automation tools
• Digital project management
• E-commerce marketing strategies
• Online affiliate program development

Experience

Google Adwords & Digital Marketing Strategist

Michael Owen Consulting
(17 years 2 months)North Vancouver

Marketing Manager

PerfectMind
(10 months)North Vancouver

Digital Strategist & Web Analyst - Contract

Indicee Inc.
(2 years 1 month)Vancouver, BC

Online Marketing Manager

Snaptech Marketing
(1 year 7 months)Burnaby, BC

Regional Corporate Field Executive

Scouts Canada
(6 years 1 month)Surrey, BC and Edmonton, AB

Certifications

Google Adwords Professional - Advanced

Google Corporation
Starting

Qualified Google Analytics Professional

Google Corporation

Certificate in Internet Marketing & Business Strategy (CIMBS)

International Internet Marketing Association (IIMA)
Starting

Business Management - Marketing

University of Calgary
Starting

Bing Advertising Accredited Professional

Microsoft Corp.
Starting

Skills

Education

Scouts Canada Executive Training

SEITC

The University of Calgary

Certificate in Business Management

Organizations

SEMPO

Volunteer Experience & Causes

Opportunities Michael is looking for:

  • Joining a nonprofit board

Causes Michael cares about:

Organizations Michael supports:

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