Michael Owen

Summary: As an Internet Marketing Professional, and founder of Rainbow Communications & BeFoundMore, I have developed, marketed and managed dozens of successful web properties since the mid-1990's.

I have also provided strategic web development, usability testing, analytics and paid search management and consulting for clients across North America, and across a wide range of industries.

I am currently working in the capacity of Marketing Manager for PerfectMIND (AKA ChampionsWay) to bring modern systematized processes to their marketing activities, both online and offline, and to develop a sound strategy and educated marketing team.

I believe strongly in marketing guided by measurable results and realistic objectives. I am certified as a Google AdWords (GAP) and Microsoft (Bing) adCenter Professional (MAAP), as well as being a Qualified Google Analytics Consultant (GAIQ). Additionally I hold certificates in Internet Marketing & Business Strategy (CIMBS) and Business Management & Communications (CBM) from the University of Calgary.

I am always open to new opportunities to network with peers and colleagues, and to take on new and challenging projects. So, if we aren't already "linked" and my background is of interest, let's connect!

• Qualified Google Adwords Professional

  • Google Corporation
  • 2012

• Qualified Google Analytics Professional

  • Google Corporation

• CIMBS, Certificate in Internet Marketing & Business Strategy

  • International Internet Marketing Association (IIMA)
  • September 2005

• Certificate in Business Management

  • University of Calgary
  • September 1993

• Microsoft Advertising Accredited Professional

  • Microsoft Corp.
  • November 2011

1. Organic Search
2. Google Adwords
3. Web Analytics
4. Social Media
5. SEO
6. PPC
7. Google Analytics
8. Local Search
9. Integrated Marketing
10. Wordpress
11. Usability Testing
12. Affiliate Marketing
13. SEO copywriting
14. Directory Services
15. Publicity
16. Strategic Consulting
17. Travel Marketing
18. LGBT Marketing
19. Conversion Optimization
20. Landing Page Optimization
21. A/B testing
22. Multi-channel Marketing
23. Marketing Strategy
24. Online Marketing
25. Digital Marketing
26. Digital Strategy
27. B2B eCommerce
28. B2B Marketing
29. B2C marketing
30. Team Building
31. Team Management
32. Training Delivery
33. Staff Training

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