LinkedInMichael Owen

Michael Owen

Senior Digital Marketing Manager - SEM Specialist

Location
North Vancouver, British Columbia, Canada
Industry
Marketing and Advertising
Current
  1. Yellow Pages Digital & Media Solutions
Previous
  1. Michael Owen Consulting,
  2. PerfectMind,
  3. Indicee Inc.
Education
  1. The University of Calgary
Recommendations20 people have recommended Michael
500+connections

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500+connections
Yellow Pages Digital & Media Solutions

Yellow Pages Digital & Media Solutions

Senior Manager, SEM / SEO High-End Fulfillment

– Present

View full profile

Background

Summary

A Senior Digital Marketing Manager with over 20 years of experience marketing and managing successful web properties, online marketing campaigns, and hiring, developing and managing Digital Marketing teams (SEO & Pay-per-click)

• Search engine marketing (PPC, RTB, Display)
• Organic search engine optimization (SEO)
• Web analytics implementation & analysis
• Landing page optimization & A/B Testing
• Team development and coaching
• Recruitment and employee training
• Process evaluation & optimization
• Digital marketing strategy development
• Online lead & conversion optimization
• Deployment of Marketing Automation tools
• Digital project management
• E-commerce marketing strategies
• Online affiliate program development

Experience

Senior Manager, SEM / SEO High-End Fulfillment

Yellow Pages Digital & Media Solutions
– Present (2 years 6 months)Burnaby, BC

Google Adwords & Digital Marketing Strategist

Michael Owen Consulting
(17 years 2 months)North Vancouver

Marketing Manager

PerfectMind
(10 months)North Vancouver

Digital Strategist & Web Analyst - Contract

Indicee Inc.
(2 years 1 month)Vancouver, BC

Online Marketing Manager

Snaptech Marketing
(1 year 7 months)Burnaby, BC

Regional Corporate Field Executive

Scouts Canada
(6 years 1 month)Surrey, BC and Edmonton, AB

Certifications

Google Adwords Professional - Advanced

Google Corporation
– Present

Qualified Google Analytics Professional

Google Corporation

Certificate in Internet Marketing & Business Strategy (CIMBS)

International Internet Marketing Association (IIMA)
– Present

Business Management - Marketing

University of Calgary
– Present

Bing Advertising Accredited Professional

Microsoft Corp.
– Present

Skills

  • Organic Search
  • Google Adwords
  • Web Analytics
  • Social Media
  • SEO
  • PPC
  • Google Analytics
  • Local Search
  • Integrated Marketing
  • Wordpress
  • Usability Testing
  • Affiliate Marketing
  • SEO copywriting
  • Directory Services
  • Publicity
  • Strategic Consulting
  • Travel Marketing
  • LGBT Marketing
  • Conversion Optimization
  • Landing Page...
  • A/B testing
  • Multi-channel Marketing
  • Marketing Strategy
  • Online Marketing
  • Digital Marketing
  • Digital Strategy
  • B2B eCommerce
  • B2B Marketing
  • B2C marketing
  • Team Building
  • Team Management
  • Training Delivery
  • Staff Training
  • Marketing
  • Online Advertising
  • Analytics
  • Competitive Analysis
  • Web Marketing
  • Interactive Marketing
  • Strategy
  • Mobile Marketing
  • Demand Generation
  • SEM
  • Lead Generation
  • WordPress
  • Advertising
  • Search Advertising
  • See 32+  See less

Education

Scouts Canada Executive Training

Volunteer Experience & Causes

Opportunities Michael is looking for:

  • Joining a nonprofit board

Causes Michael cares about:

Organizations Michael supports:

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