Michael Owen
Marketing Manager at ChampionsWay Inc.
- Location
- North Vancouver, British Columbia, Canada (Vancouver, Canada Area)
- Industry
- Marketing and Advertising
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Michael Owen's Overview
- Current
-
- Marketing Manager at PerfectMind
- Marketing Manager at ChampionsWay Inc.
- Owner at Michael Owen Consulting
- Past
-
- Marketing Specialist & Web Analyst at Indicee Inc.
- Owner - Marketing & Web Development at Rainbow Communications
- Online Marketing Manager at Snap Technologies
- Regional Executive Staff Member at Scouts Canada
- Education
-
- The University of Calgary
- Scouts Canada Executive Training
- The University of Calgary
- Recommendations
-
17 people have recommended Michael
- Connections
-
429 connections
Michael Owen's Summary
Summary: As an Internet Marketing Professional, and founder of Rainbow Communications & BeFoundMore, I have developed, marketed and managed dozens of successful web properties since the mid-1990's.
I have also provided strategic web development, usability testing, analytics and paid search management and consulting for clients across North America, and across a wide range of industries.
I am currently working in the capacity of Marketing Manager for PerfectMIND (AKA ChampionsWay) to bring modern systematized processes to their marketing activities, both online and offline, and to develop a sound strategy and educated marketing team.
I believe strongly in marketing guided by measurable results and realistic objectives. I am certified as a Google AdWords (GAP) and Microsoft (Bing) adCenter Professional (MAAP), as well as being a Qualified Google Analytics Consultant (GAIQ). Additionally I hold certificates in Internet Marketing & Business Strategy (CIMBS) and Business Management & Communications (CBM) from the University of Calgary.
I am always open to new opportunities to network with peers and colleagues, and to take on new and challenging projects. So, if we aren't already "linked" and my background is of interest, let's connect!
Specialties
*Search Engine Marketing (PPC) Management
*Analytics implementation, analysis and interpretation
*Google AdWords Certified Professional
*Google Analytics Qualified Individual
*Microsoft Accredited Advertising Professional
*Organic Search Engine Optimization (SEO)
*Conversion Optimization, A/B Testing, MVT
*Website usability evaluation and engagement testing
*Affiliate Marketing planning, implementation and management
*Wordpress development, optimization and management
Michael Owen's Certifications
-
Qualified Google Adwords Professional
- Google Corporation
- 2012
-
Qualified Google Analytics Professional
- Google Corporation
-
CIMBS, Certificate in Internet Marketing & Business Strategy
- International Internet Marketing Association (IIMA)
- September 2005
-
Certificate in Business Management
- University of Calgary
- September 1993
-
Microsoft Advertising Accredited Professional
- Microsoft Corp.
- November 2011
Michael Owen's Skills & Expertise
- Organic Search
- Google Adwords
- Web Analytics
- Social Media
- SEO
- PPC
- Google Analytics
- Local Search
- Integrated Marketing
- Wordpress
- Usability Testing
- Affiliate Marketing
- SEO copywriting
- Directory Services
- Publicity
- Strategic Consulting
- Travel Marketing
- LGBT Marketing
- Conversion Optimization
- Landing Page Optimization
- A/B testing
- Multi-channel Marketing
- Marketing Strategy
- Online Marketing
- Digital Marketing
- Digital Strategy
- B2B eCommerce
- B2B Marketing
- B2C marketing
- Team Building
- Team Management
- Training Delivery
- Staff Training
Michael Owen's Experience
Marketing Specialist & Web Analyst
Indicee Inc.
November 2009 – November 2011 (2 years 1 month) Vancouver, BC
Owner - Marketing & Web Development
Rainbow Communications
1993 – September 2011 (18 years) Edmonton AB & Vancouver, BC
Regional Executive Staff Member
Scouts Canada
June 1993 – June 1999 (6 years 1 month) Surrey, BC and Edmonton, AB
Michael Owen's Education
The University of Calgary
2006 – 2010
Scouts Canada Executive Training
1993 – 1994
The University of Calgary
1990 – 1993
Contact Michael for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
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