Mitch Joel

Current

En Route Magazine - Business Columnist at Spafax
Host at Media Hacks
Professional Speaker at Greater Talent Network

Author at Hachette Book Group USA
Business Columnist at CanWest MediaWorks
Professional Speaker at Speakers Spotlight
Host at Six Pixels of Separation - The Twist Image Podcast
Board of Directors at CMA - Canadian Marketing Association
Quebec Board of Directors at NABS - BEC - National Advertising Benevolent Society
President at Twist Image

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Past

Board of Directors and Vice-Chair Quebec at IAB Canada - Interactive Advertising Bureau
Partner at Distort Entertainment
Director of Marketing and Communications at Airborne Entertainment

Director of Advertising and Sponsorship at Mamma.com

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1 more...

Education

Concordia University
Vanier College Cegep

Recommended

25 people have recommended Mitch

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Mitch Joel’s Summary

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.

Joel is a Board Member for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society of Quebec. He is also a former Board Member of the Interactive Advertising Bureau of Canada. He sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Hewlett Packard, The Power Within and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins, Tom Peters and Dr. Phil. As a professional speaker, Mitch is represented exclusively by Greater Talent Network in the U.S. and by Speaker's Spotlight in Canada.

Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, The Globe & Mail, etc... His newspaper column runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, Ultraportable, is featured in enRoute Magazine. His first book, Six Pixels of Separation (published by Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller.

Mitch Joel’s Specialties:

digital marketing, interactive advertising, Web 2.0, Blogs, Blogging, digital strategies, branding, marketing, business books, public speaker, journalism, publishing, search engine strategy, email marketing, online advertising, advertising, PodCamp, BarCamp, DemoCamp and all sorts of Unconferences.

Mitch Joel’s Experience

En Route Magazine - Business Columnist

Spafax

(Public Company; Entertainment industry)

January 2009 — Present (1 year )

En Route is the #1 in-flight magazine in the world. Mitch's new column, Ultra Portable will appear monthly starting in May 2009.
Host

Media Hacks

(Marketing and Advertising industry)

January 2009 — Present (1 year )

This is a new Podcast that features semi-frequent conversation between people like Chris Brogan, C.C. Chapman, Hugh McGuire, Christopher S. Penn and Julien Smith. We talk about all things media, publishing, marketing and Internet culture.
Professional Speaker

Greater Talent Network

(Privately Held; Events Services industry)

December 2008 — Present (1 year 1 month)

As a professional speaker, Mitch has shared the stage with former United States President Bill Clinton, Anthony Robbins, Dr. Phil, Mark Burnett and more.
Author

Hachette Book Group USA

(Public Company; 1001-5000 employees; Publishing industry)

July 2008 — Present (1 year 6 months)

Six Pixels of Separation - the book will be published as the lead business title for Grand Central Publishing in Fall 2009. Grand Central Publishing is formerly Time Warner Books and is a part of the Hachette Book Group.
Business Columnist

CanWest MediaWorks

(Public Company; Media Production industry)

July 2008 — Present (1 year 6 months)

Both the Montreal Gazette and Vancouver Sun run his highly successful business column, New Business - Six Pixels of Separation, twice a month.
Professional Speaker

Speakers Spotlight

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2006 — Present (3 years 8 months)

As a professional speaker, Mitch Joel is available to speak at events, conferences, seminars or private corporate events on the topics of marketing, branding, interactive marketing, advertising, networking, communications, public relations, how to build a personal brand and how to increase your team's understanding of the marketing world and all of the many changes that have (and are) taking place. If you're looking to motivate, educate and entertain your staff to reach their full potential, you should check out - www.MitchJoelSpeaks.com.
Host

Six Pixels of Separation - The Twist Image Podcast

(Privately Held; Myself Only; Broadcast Media industry)

April 2006 — Present (3 years 9 months)

Six Pixels of Separation - The Twist Image Podcast is a weekly look into marketing, communications, advertising and PR with a slant towards social media, brand democratization and what's next. You can find out everything you need to know about the Podcast over here: http://www.twistimage.com/blog.
Board of Directors

CMA - Canadian Marketing Association

(Privately Held; Marketing and Advertising industry)

January 2004 — Present (6 years )

The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies. CMA's 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those involved in e-business and Internet marketing. Examples include companies such as Microsoft Canada, The Shopping Channel, Reader's Digest, the Bank of Montreal, Xerox Canada,and Bell Canada. CMA members make a significant contribution to the Canadian economy, supporting over 480,000 jobs and generating more than $51 billion in overall annual sales through various marketing channels.
Quebec Board of Directors

NABS - BEC - National Advertising Benevolent Society

(Privately Held; Marketing and Advertising industry)

January 2004 — Present (6 years )

The National Advertising Benevolent Society (NABS) is the only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties. NABS services include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services. Founded in 1983, and supported 100% by the industry, NABS has contributed more than $7 Million to thousands of industry colleagues and their families.
President

Twist Image

(Privately Held; Marketing and Advertising industry)

September 2002 — Present (7 years 4 months)

Headquartered in Montreal, Canada, Twist Image is an award-winning digital marketing agency that connects today's channels to tomorrow's world by applying technology at every marketing touchpoint. Founded in April 2000, Twist Image is about more than business. It's about making business personal and helping clients get what they want – and what they need – by developing multimarketing programs that engage their consumers in meaningful and measurable conversations.
Board of Directors and Vice-Chair Quebec

IAB Canada - Interactive Advertising Bureau

(Non-Profit; 501-1000 employees; Marketing and Advertising industry)

January 2004 — September 2008 (4 years 9 months)

IAB Canada is a not-for-profit association representing its membership composed of publishers, advertisers, advertising agencies and service associates in the Canadian interactive marketing industry. IAB Canada is an investment in Canada's online future. As marketers, publishers and practitioners, we will be the preeminent national voice of the Canadian interactive marketing industry. IAB Canada is dedicated to establishing and communicating interactive advertising best practices that optimize advertising investment, leading to increased stakeholder value.
Partner

Distort Entertainment

(Privately Held; Music industry)

January 2002 — May 2003 (1 year 5 months)

Only hard music label in Canada with major label distribution (EMI Music Canada and now Universal Music). We signed platinum-plus and Juno Award - winning artist, Alexisonfire.
Director of Marketing and Communications

Airborne Entertainment

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2001 — January 2002 (1 year 1 month)

Airborne works with—and makes money for—some of the biggest licensed brands in the business. Premiere brands like MAXIM Magazine, Family Guy, mary-kateandashley, SPEED Channel and the NHL trust us to represent them in the mobile marketplace. And they do so with the confidence of knowing that, while Airborne is renowned for standing out from the crowd (we call it our “verve” factor), we remain true to the image and goals of our clients and partners. I helped them launch their original mobile entertainment network and was part of the original team.
Director of Advertising and Sponsorship

Mamma.com

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 1999 — January 2001 (2 years 1 month)

Mamma.com was one of the first meta-search engines on the Internet. We helped launch some of the initial PPC - Pay-Per-Click - campaigns ever. We were doing search engine marketing and figuring out ways to monetize the search landscape years before Google even existed. I was responsible for building the sales channels which included pay-per-click, keyword triggered banners and even mobile opportunities.

Additional Information

Mitch Joel’s Websites:

Mitch Joel’s Interests:

public speaking, new marketing, digital marketing, Blogs and blogging, podcasting, business books, reading, Second Life, self-actualization and much more.

Mitch Joel’s Groups:

IAB Canada, Interactive Advertising Bureau, CMA, Canadian Marketing Association, NABS, National Advertising Benevolent Society, BEC, YES Montreal, Youth Employment Services, MS Society, CaseCamp, BarCamp, DemoCamp, CAPOW, The Power Within, Speakers Spotlight, PodCamp, AIMS Canada, Association of Internet Marketing and Sales.