Michael Seaton

Current

Head of Digital Marketing at CNIB
Principal at Level C Digital
Director, Board of Directors at Canadian Marketing Association

Director, Board of Directors at Association of Internet Marketing & Sales

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Past

Vice President, Digital Marketing at Thornley Fallis Communications
Director, Digital Marketing at Scotiabank
Director, Global Advertising and Marketing at IDRC (formerly S&P Data Corp.)

Director, Marketing & Advertising at S&P Data Corp.

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Education

York University

Recommended

10 people have recommended Michael

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Michael Seaton’s Summary

A strategic marketing leader with a multi-disciplinary background, Michael’s digital expertise spans brand, direct, loyalty and CRM with a vision for innovative, return-on-investment based marketing. His work has been recognized with numerous national and international marketing awards.

A top-ranked speaker, Michael educates audiences across North America on digital strategy and customer loyalty. His marketing blog and podcast, The Client Side, was rated a “Top Ten Must Read” by Marketing Magazine as well as being listed on Advertising Age’s "Power 150" marketing blogs. Currently, he teaches Canada’s only Professional Certificate Course in eMarketing.

He has a proven track record of improving the effectiveness and efficiency of sales and marketing to increase revenue and decrease costs.

Strengths include leadership, innovation, strategic planning and execution, superior communication skills, and a drive for results.

Michael Seaton’s Specialties:

Marketing, Advertising, Branding, Digital, Online, Loyalty, CRM, Direct, Database, Media, Social Media, Community,

Michael Seaton’s Experience

Head of Digital Marketing

CNIB

(Non-Profit; Non-Profit Organization Management industry)

September 2009 — Present (4 months)

CNIB provides community-based support, knowledge and a national voice to ensure Canadians who are blind or partially sighted have the confidence, skills and opportunities to fully participate in life. CNIB serves thousands of Canadians of all ages delivering programs and services that help people overcome the challenges of sight loss, increase their independence and achieve their goals. Our advocacy efforts strive for equal access and an inclusive society. CNIB also promotes the effective prevention, diagnosis and treatment of eye disease.
Principal

Level C Digital

(Marketing and Advertising industry)

January 2009 — Present (1 year )
Director, Board of Directors

Canadian Marketing Association

(Non-Profit; Marketing and Advertising industry)

January 2006 — Present (4 years )
Director, Board of Directors

Association of Internet Marketing & Sales

(Marketing and Advertising industry)

February 2005 — Present (4 years 11 months)
Vice President, Digital Marketing

Thornley Fallis Communications

(Privately Held; Public Relations and Communications industry)

January 2008 — January 2009 (1 year 1 month)

Thornley Fallis is a boutique Public Relations and Communications firm with offices in Toronto and Ottawa.

Accomplishments include establishing the Digital practice group, developing capabilities and integrating Digital Marketing into the firm’s suite of services.
Director, Digital Marketing

Scotiabank

(Public Company; BNS; Banking industry)

January 1998 — January 2008 (10 years 1 month)

Scotiabank is one of North America's leading financial institutions and Canada's most international bank providing a complete range of retail, commercial, corporate, investment and international banking services.

Michael was responsible for heading Scotiabank’s integrated digital marketing strategy for retail and small business banking in Canada.

His accomplishments include the creation of Scotiabank's award-winning CRM and multi-channel database marketing programs and with spearheading the bank's entry into social media and online community platforms.
Director, Global Advertising and Marketing

IDRC (formerly S&P Data Corp.)

(Marketing and Advertising industry)

1997 — January 1998 (1 year )

Led the marketing, advertising and public relations with a roster of Fortune 500 clients including Unilever, Fed Ex, American Express, Royal Bank, Rogers, Canadian Tire, Bell Canada.

IDRC, formerly S&P Data Corp. was ranked on Profit 100 Fastest Growing Companies and was a Top 50 Best Managed Company.
Director, Marketing & Advertising

S&P Data Corp.

(Public Relations and Communications industry)

January 1990 — January 1997 (7 years 1 month)

Responsible for establishment of marketing department, creation of corporate brand identity and all marketing activities across Canada in the business-to-business space.

Michael Seaton’s Education

York University

HBA , Psychology

Additional Information

Michael Seaton’s Websites:

Michael Seaton’s Interests:

Michael Seaton’s Groups:

Director, Board of Directors, CMA - Canadian Marketing Association
Chair, Digital Marketing Council, CMA - Canadian Marketing Association
Director, Board of Directors, AIMS Canada - Association of Internet Marketing & Sales
Advertising Council, IAB - Internet Advertising Bureau