LinkedInMichael G. Cohen

Michael G. Cohen

Director, Mobile, API & Analytics Innovation at LoyaltyOne

Toronto, Canada Area
Marketing and Advertising
  1. LoyaltyOne
  1. NexJ Systems,
  2. Nortel,
  3. Miller Thomson
  1. University of Toronto - Rotman School of Management
  1. 15 people have recommended Michael G.

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Director, Innovation & Product Development


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A natively digital business professional with a dual degree in Law and Business (JD/MBA) and a proven track record managing cross-functional Agile teams and growing business in entrepreneurial environments.

With many years running agile innovation projects and teams across mobile, social, analytics and API products I work at the intersection of business, marketing and IT by pairing strategic foresight and intellectual curiosity to bring proven results.

I am passionate about digital, mobile and social business with an educational and experiential background that allows for strategic, creative, analytical and entrepreneurial insight into complex business strategy, product design, marketing and negotiation.

Specialist in Mobile Engagement
Specialist in Mobile Payments, Coupons, Loyalty
Specialist in Social Strategy & Implementation.
Specialist in Digital & Social Media Marketing
Specialist in Online Lead Generation
Specialist in Emerging/Disruptive Technologies


Director, Innovation & Product Development

– Present (5 months)Toronto, Ontario, Canada

Manage and set innovation and product strategy for 3 Agile teams (including Product Owners) focused on Mobile, Analytics and API's for the Air Miles Reward Program

Associate Director, Innovation

– Present (2 years 8 months)Toronto, Canada Area

Build innovation strategy and product pipeline across three portfolios - Mobile, API's and Analytics. Execute against the roadmap for the Air Miles Reward Program.

Ownership of strategy and agile development for all AM Mobile, API and Analytics products.

Working with and integrating disruptive technologies for the loyalty and mobile payment space.

Director, Social CRM

NexJ Systems
(9 months)Toronto, Canada Area

- Responsible for the creation of Social CRM product prototypes and go to market strategy

- Company was recognized as Canada's fastest growing company in PROFIT magazine's PROFIT 200 2012 rankings.

- Company was recognized as #6 on the Deloitte Fast 500 and #4 on Deloitte Fast 50

- Over 15,000% revenue growth

- IPO - May 2011

- Completed Executive Course at Rotman School of Management in Social CRM strategy and execution

- Speaker and participant in marketing events/panels on topics of Digital Marketing, Social Media Engagement, Social Media Marketing and Social CRM Strategy/Exectution

Senior Manager, Digital Marketing

NexJ Systems
(2 years 11 months)Toronto, Canada Area

- Responsible for all digital & social media marketing including lead generation

- Responsible for all digital events (e.g. webinars), content marketing programs (e.g. content syndication & white papers), socially shareable content (e.g. infographics) and other inbound marketing programs

- Speaker and participant in marketing events/panels on topics of Digital Marketing, Social Media Engagement, Social Media Marketing and Social CRM Strategy/Exectution

Leadership Development Program

(1 year 2 months)

- One of only 10 individuals selected for a company-wide Leadership Development Program.

- Worked directly with Nortel Executive Leadership in establishing and developing business plans and strategies for Incubation Lab companies.

- Responsibility and ownership of incubated lab company (web.alive) launched at Consumer Electronics Show in partnership with Lenovo and acquired by Avaya

Articling Student

Miller Thomson
(1 year)

- Called to the Ontario Bar - June 2007

- Focus on Intellectual Property

- Focus on Mergers & Acquisitions

VP Web Development

Arius3D Inc.
(1 year 10 months)Toronto, Canada Area

- Created partner relationships with Adobe, Yahoo! and HBC

- Responsible for go to market strategy for 3D web deployments

- Responsible for customer prototypes

(1 year 2 months)Toronto, Canada Area

- Music demographics and analytics startup

- Incubated at NRG Group

- Private Acquisition


University of Toronto - Rotman School of Management

Executive Program, Social CRM: Managing Customer Engagement Using Social Media and CRM

Inaugural course in Social CRM at University of Toronto Rotman School of Management Executive Program

University of Toronto

JD/MBA, Law and Master of Business Combined Degree

Silver Medalist - Business Strategy
Team President - Integrated Management Challenge
Legality of Internet Gambling paper ("Pocket Aces") published by multiple sources

Activities and Societies: JD/MBA Student Executive

The University of Western Ontario - Huron University College

B.A., Economics

Awarded John Cronyn Scholorship - 2nd Year Economics student with the highest standing

Deans honor list each semester


High School

Volunteer Experience & Causes

Volunteer Business Mentor

Canadian Youth Business Foundation
– Present (3 years 3 months)Economic Empowerment

Opportunities Michael G. is looking for:

Causes Michael G. cares about:

  • Economic Empowerment

Organizations Michael G. supports:

  • Canadian Youth Business Foundation


Honors & Awards

Rotman Silver Medalist - Business Strategy
Rotman Integrated Management Challenge Team President


Product Owner

Scrum Alliance

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