
Toronto, Canada Area

Toronto, Canada Area
(Privately Held; Photography industry)
January 2009 — Present (1 year )
Lifestyle portrait and editorial photography of people and pets. Editorial clients include Avanti Press and Ken Kostick.
(Online Media industry)
April 2002 — Present (7 years 9 months)
Leadership of vertical resource site targeting luxury lifestyles for pets (and their owners). Solely responsible for $60K+/year in advertising sales, all site marketing and design. Editor-in-chief for editorial portion of the company, merchandising a shopping portal that pushes $250,000 US dollars in sales per year, managing staff of 4.
Small e-business consulting since 2007 focusing on: user experience design and marketing with a focus on conversion rates.
(Privately Held; Photography industry)
April 2000 — April 2004 (4 years 1 month)
User experience lead directing UX design and program flows for both public and internal sides of the Masterfile.com web sites, coordinator between graphic design, business and technical units with a primary focus on the customer experience.
(Online Media industry)
October 1996 — February 2001 (4 years 5 months)
Sole owner and manager of the largest vampire web portal online (70,000 unique visitors monthly), as well as sole owner and manager of spin-off entertainment site, VampHalloween. Responsible for all content creation, design, marketing, and technology. Company sold in 2001.
(Financial Services industry)
August 1999 — May 2000 (10 months)
Project leadership role responsible for three distinct company web sites and corporate Intranet. Information architecture, user experience design as well as rolling a custom in-house CMS, coordinating purchase and integration of onsite and offsite servers, marketing planning and advisory for all three company web sites.