Leif Jason

Current

Advisor at Comox Valley Web Posse
Owner at Mastermynde Mediaworks (Sole Proprietorship)

Past

Technical Producer at Business Objects
Web Designer at Business Objects
Creative Director & Project Manager at 5click

Web Designer at CityXpress
WebMaster & Network Administration at Totally Hip Software

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Education

Capilano University
Lord Byng Secondary

Recommended

120 people have recommended Leif

Connections

500+ connections

Industry

Internet

Websites

Leif Jason’s Summary

Leif Jason has been in the web design industry for 13+ years, as webmaster, web designer, creative director and project manager, technical product, to principal of his own online marketing firm. Leif's thorough understanding of all elements of online design, development and marketing make him uniquely suited to assist any small to mid-sized business in their online marketing objectives.

Through Mastermynde, Leif Jason provides strategic marketing, website architecture, and production services for approximately 60 ongoing clients, ranging from SOHO to enterprise companies, in industries as diverse as renewable energy, steam punk clothing, recruiting, real estate and adventure travel.

Leif is passionate and dedicated, with a focus on achieving specific measurable goals. He is friendly and no-nonsense, and enjoys what he does. He is currently the top recommended Graphic/Web Designer on LinkedIn.

Leif Jason’s Specialties:

Improving lead generation and increasing sales through: Search Engine Marketing (SEM), Web Marketing, Search Engine Optimization (SEO), Link Development, Pay-Per-Click (PPC) Campaign Management, Google AdWords, Keyword Research, Email Marketing, Web Design, Usability Analysis

Leif Jason’s Experience

Advisor

Comox Valley Web Posse

(Non-Profit; Internet industry)

2008 — Present (1 year )

Serving in a casual capacity as a consultant and advisor to the Comox Valley Web Posse, a community aimed at bringing together designers, developers, content specialists and IT professionals in hopes of exchanging ideas, facilitate education, instigate general discussion and encourage each other in working with information technology and on the web.
Owner
Mastermynde Mediaworks (Sole Proprietorship)

(Sole Proprietorship; Internet industry)

August 2002 — Present (7 years 5 months)

Assisting businesses to achieve their strategic marketing objectives by using the web & email as vehicles to meet new prospective clients and communicate more fully with existing clients. Typical results delivered to businesses include larger checkout totals, increased sales and ad revenues, increased lead generation, and better client retention. Mastermynde clients experience both peace of mind and excitement knowing they have a talented, motivated, and passionate external team assisting with their goals.Through collaboration with business associates virtually any design, marketing, or business development need can be addressed.
Technical Producer

Business Objects

(Public Company; 5001-10,000 employees; BOBJ; Computer Software industry)

June 2005 — March 2007 (1 year 10 months)

Management of site architecture and technical standards across global websites, intranet and extranet. Implementation of content audit and retention policies. Lead generation reviews and recommendations. Review and improvement of CSS, Javascript, XML & Database usage, web codebase. Research and implementation of production efficiencies.
Web Designer

Business Objects

(Public Company; 5001-10,000 employees; BOBJ; Computer Software industry)

September 2002 — June 2005 (2 years 10 months)

Design and develop marketing materials including microsites, landing pages, and online collateral. Manage and develop internal processes for handling multi-person design team. Involved in ongoing refinements to content development guidelines (browser standards, CSS, DHTML, etc) and management of content management system. Ongoing Search Engine Optimization based on web traffic analysis.
Creative Director & Project Manager

5click

(Privately Held; 11-50 employees; Internet industry)

2000 — 2002 (2 years )

Designed and implemented corporate branding. Developed and coordinated execution of user interface overhaul for web based E-Commerce software. Wrote procedural guidelines & getting started guides for software. Responsible for all custom graphic design for company's clients. Researched and implemented quality assurance processes. Managed and overhauled corporate intranet.
Web Designer

CityXpress

(Public Company; 11-50 employees; Internet industry)

1999 — 2000 (1 year )

Developed and redesigned Corporate Internet site and associated collateral. Implemented collaborative work environment.
WebMaster & Network Administration

Totally Hip Software

(Public Company; 11-50 employees; Internet industry)

1996 — 1999 (3 years )

Responsible for all aspects of corporate web site. Coordinated with Marketing and Development departments on a daily basis. Gradually assumed all responsibilities related to maintaining internal network and providing both internal and external support. Wrote both online and printed product manuals and guides.

Leif Jason’s Education

Capilano University

Post Graduate Diploma , Communication and Digital Media (Infotec) , 1995 — 1996

I was offered a job at Totally Hip while I was in the middle of studies. I took the job and never regretted it.
Lord Byng Secondary

High School 1989 — 1994

Additional Information

Leif Jason’s Websites:

Leif Jason’s Interests:

adventure, art, burning man, dancing, design, fun fun fun, fire spinning, hiking, music, reading, snowboarding, sushi, swimming, technology, travel, vancouver