Martin Aubut

Current

Director, Social Commerce and Social Mobile at Yellow Pages Group / Groupe Pages Jaunes – Canada
Sr Director Social Commerce at Yellow Pages Group

Past

Vice-President Digital at PALM+HAVAS
Senior Director -- Digital Product (platform) at Canoe
General manager social media & personals at Canoe Inc.

4 more...

Education

Reseau InterlogiQ
Université Laval

Recommended

24 people have recommended Martin

Connections

500+ connections

Industry

Online Media

Martin Aubut’s Summary

Digital strategist and Innovator
•9 years of experience in online marketing.
•Strong understanding of the global cycle of Web development from strategy to measurement

Creation
•Digital Leader at PALM+HAVAS National Agency
An expert in social networking,
•Executive director of communities and Digital platform for Canoë
•Reseaucontact.com, the most important community of singles in Quebec, with over 1.2 million members.
•Doubled profits and sales in 3 years
•Created Espacecanoe.com, Quebecor’s social media and networking platform (before Facebook☺)

Awards
•Two 2007 Boomerang awards
•One Boomerang in 2008 for viral ads and social media application in a campaign.
•His services as social media specialist have been used by important clients like Kraft, Readers Digest and McCain
•Judge 2009 Boomerang

Martin Aubut’s Specialties:

-Online dating specialist: reseaucontact.com;
-Deep understanding of Mobile market;
-Digital marketing: SEO, SEM, Affiliate program, Facebook application, viral campaign, UGC campaign;
-Speaker and evangelist of new technology and trends;
-Double revenues and BAIIA in 2-3 years;

Martin Aubut’s Experience

Director, Social Commerce and Social Mobile

Yellow Pages Group / Groupe Pages Jaunes – Canada

(Public Company; YLO.UN; Publishing industry)

2009 — Present (less than a year)

More to come
Sr Director Social Commerce

Yellow Pages Group

(Online Media industry)

2009 — Present (less than a year)

Additional Information

Martin Aubut’s Interests:

Web Entrepreneur, investment into start up, business UX (user experience : information architecture, ergonomics, usability) Traveling, learning ... Global Creation : music, design, photos, Extreme sports : surfing, snowboarding, skateboarding, trekking