Mark Smiciklas

Current

Social Media Strategist (B2C) at DIG360 Consulting
Principal at Intersection Consulting

Past

Director of Sales and Marketing at RSI International Systems Inc.
Director of Sales and Marketing at Sunrise Farms

Education

Royal Roads University
Ryerson University

Recommended

16 people have recommended Mark

Connections

148 connections

Industry

Marketing and Advertising

Websites

Mark Smiciklas’s Summary

Marketing professional, consultant and entrepreneur with broad experience in NEW marketing, social media, management and business development.

Direct experience in developing inbound marketing programs and social media strategy, using social media tools, communication, strategic planning, branding and sales management.

Interested in working on a diverse range of new marketing, social media and management projects for small to mid sized businesses and/or start-ups.

Mark Smiciklas’s Specialties:

• New Marketing
• Social Media
• Website Project Management
• Writing/Marketing Communication
• Content Strategy/Marketing
• Marketing/Strategic Planning
• Sales Process/Business Development
• Leadership
• Organizational Culture
• Visual Thinking

Mark Smiciklas’s Experience

Social Media Strategist (B2C)

DIG360 Consulting

(Marketing and Advertising industry)

September 2009 — Present (4 months)

• Develop social media strategic plans based on an established framework
• Implement and manage social media programs
• Experiment with emerging methods of leveraging social media activity
• Monitor best practices/trends surrounding social media strategy, tools and applications
• Social media education
• Social business change management
• Social media analytics and ROI assessment
• Social media coaching
Principal

Intersection Consulting

(Privately Held; Marketing and Advertising industry)

June 2005 — Present (4 years 7 months)

• New Marketing - developing and implementing inbound marketing strategies based on the dynamics of online search, content strategy, brand journalism and social media
• Marketing Communication - helping organizations understand and develop great content and consistent marketing messages
• Strategic planning and execution – designing simple, common sense plans that will act as ongoing road maps
• Marketing Coaching
• Marketing Training
• Public Speaking
• Website Project Management
Director of Sales and Marketing

RSI International Systems Inc.

(Hospitality industry)

June 2007 — October 2009 (2 years 5 months)

• Develop & coordinate company marketing functions with a particular focus on digital marketing and social media
• Research & develop strategies and plans which identify marketing opportunities and new project development
• Analyze & evaluate the effectiveness of sales, marketing methods, costs, and results
• Develop & manage sales and marketing budgets, and oversee the development and management of internal operating budgets
• Plan & coordinate public affairs, and communications efforts, to include public relations and community outreach
• Directly manage major and critical developing client accounts
• Development of new project proposals
• Development of company marketing and communications materials
• Recommend and administer policies and procedures to enhance operations
• Work with CEO to develop ongoing five year business plan for the company
• Establish & implement short- and long-range departmental and company goals, objectives, policies, and operating procedures
• Serve on planning and policy-making team
Director of Sales and Marketing

Sunrise Farms

(Privately Held; 501-1000 employees; Food Production industry)

January 2000 — June 2007 (7 years 6 months)

Responsible for all sales and marketing related functions for 4 operating companies with sales in excess of $250M

Mark Smiciklas’s Education

Royal Roads University

MBA , Leadership , 2003 — 2005

My Organizational Consulting Project (OCP) was added to the Royal Roads University library of notable final reports.
Ryerson University

Diploma , Marketing Management , 1985 — 1988