Luc Masson

Current

• General Manager at Alu-Rex Inc.

Past

• Sales & Marketing Manager at Alu-Rex Inc.
• Marketing Contractor at Buena Vista Network
• Marketing Communications Manager at MAAX

• Director of Marketing at Amadeus International
• Marketing Analyst at EXFO

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2 more...

Education

• Université Laval
• Lunds universitet
• Université Laval

• CÉGEP François-Xavier-Garneau
• Petit Séminaire de Québec

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2 more...

Recommended

4 people have recommended Luc

Connections

319 connections

Industry

Building Materials

Websites

• My Website
• My Website
• My Company

Luc Masson’s Summary

Luc Masson’s Specialties:

• Business-to-Business (B2B) Marketing
• Marketing of Technology
• Marketing in Start-up Companies
• International Marketing
• Product and Brand Management
• Channel Management
• Customer Relationship Management
• Competitive and Business Intelligence
• Direct Marketing, e-Marketing
• Web Site Development (B2B, B2C, Extranet)
• PR and Event Management

Industries Served: Building Materials, Computer Software Development, Entertainment Industry, Telecom, Textiles

Luc Masson’s Experience

• General Manager

  Alu-Rex Inc.

  (Privately Held; Building Materials industry)

  November 2009 — Present (2 months)

• Sales & Marketing Manager

  Alu-Rex Inc.

  (Privately Held; Building Materials industry)

  April 2006 — November 2009 (3 years 8 months)

• Marketing Contractor

  Buena Vista Network

  (Building Materials industry)

  1999 — 2007 (8 years )

• Marketing Communications Manager

  MAAX

  (Privately Held; 1001-5000 employees; Building Materials industry)

  October 2004 — April 2006 (1 year 7 months)

• Director of Marketing

  Amadeus International

  (Public Company; 11-50 employees; TSX:AML; Computer Software industry)

  April 2000 — October 2004 (4 years 7 months)

• Marketing Analyst

  EXFO

  (Public Company; 501-1000 employees; NASDAQ: EXFO; Telecommunications industry)

  April 1999 — April 2000 (1 year 1 month)

Luc Masson’s Education

• Université Laval

  Master's Degree , Marketing , 1997 — 2000

  Activities and Societies:

  1st position, 10th Canadian National MBA Games, Stentor Business Case Analysis, January 98

• Lunds universitet

  Master's Degree , Marketing , 1998 — 1998

• Université Laval

  Undergraduate Degree , Marketing , 1992 — 1995

  Activities and Societies:

  • 1st position, Les Jeux du Commerce du Québec 1996, Marketing Case Analysis, January 96
  • 1st position, Annual Ordre des ADM.A. Business Case Competition, Université Laval, December 95
  • 2nd position, Les Jeux du Commerce du Québec 1995, Marketing Case Analysis, January 95

• CÉGEP François-Xavier-Garneau

  College , Pure and Applied Sciences , 1990 — 1992

• Petit Séminaire de Québec

  High School , 1985 — 1990

Additional Information

Luc Masson’s Websites:

• My Website
• My Website
• My Company

Luc Masson’s Groups:

• AIESEC Laval BOA member

•    AIESECAlumni
•    Universite Laval - MBA Alumni
•    Université Laval
•    Microsoft Excel Users
•    AIESEC Canada
•    EX-EXFO

Luc Masson’s Honors:

BUSINESS CASE COMPETITIONS

• 1st position, 10th Canadian National MBA Games, Stentor Business Case Analysis, January 98
• 1st position, Les Jeux du Commerce du Québec 1996, Marketing Case Analysis, January 96
• 1st position, Annual Ordre des ADM.A. Business Case Competition, Université Laval, December 95
• 2nd position, Les Jeux du Commerce du Québec 1995, Marketing Case Analysis, January 95

Luc Masson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch